WALLDORF, Germany — SAP AG (NYSE: SAP) today announced the appointment of Rodolpho Cardenuto as the head of a new Global Partner Operations (GPO) organization, formed in the office of the co-CEO, which will focus on driving Board-sponsored initiatives through strategic SAP partners and accelerating the company’s growth through new and existing sales channels.
In addition to the responsibilities of the company’s existing Ecosystem and Channels team, the new GPO organization will also manage SAP® Business One, the original equipment manufacturing (OEM) business and the company’s overall strategic partnerships around the world. Mark Ferrer, current head of SAP Ecosystem and Channels, will continue his role as chief operating officer of Customer Operations, reporting to Robert Enslin, president of Global Customer Operations and member of the Executive Board of SAP AG.
Cardenuto brings a proven track record of channel success to this new role, delivering double-digit growth for 12 consecutive quarters in the Latin America region. As head of GPO, Cardenuto will be responsible for accelerating that same growth worldwide by building alternative routes to market through the SAP partner ecosystem.
“The formation of our new Global Partner Operations organization is key to driving scale and adoption of the SAP Cloud powered by SAP HANA,” said Bill McDermott, co-CEO and member of the Executive Board, SAP AG. “Rodolpho will engage with a vibrant and open ecosystem of more than 11,500 companies worldwide to unlock the potential of every customer to become a best-run business. Rodolpho’s appointment shows that our bedrock commitment to the spirit of partnership with the SAP ecosystem has never been stronger.”
Cardenuto joined SAP in 2008 as president of SAP Latin America and the Caribbean, and has spent the past year as president of SAP Americas. He has more than 25 years of experience in the IT industry, spending 15 years at Hewlett- Packard in leadership roles including sales management in Brazil and leading the small and midsize enterprise (SME) business for the Latin America region.
With Cardenuto’s move to his new role, SAP today also announced that, effective immediately, Jennifer Morgan has been named president of SAP North America and Diego Dzodan has been named president of SAP Latin America & Caribbean. Both will report to Enslin.
Morgan was previously president of Regulated Industries at SAP. With more than 20 years of progressive leadership experience, she has an exceptional track record in helping to develop, sell and implement enterprise-wide solutions for government and private sector customers. Prior to joining the company, Morgan worked for Siebel Systems and Accenture, where she primarily oversaw large system modernizations across multiple industries.
Dzodan has more than 15 years experience in the IT industry. He joined SAP in 2004 and has held key leadership positions within the company in Latin America, including managing director of SAP Southern Latin America, SAP Brazil and SAP Mexico and Central America. Under his leadership, these markets achieved significant growth. Before joining SAP, Dzodan founded Certant Inc., a regional consulting firm focused on technology and business integration. Earlier in his career, he was with companies including Aluar Aluminio Argentina, Technit Solutions and Andersen Consulting (Accenture).
“Jennifer and Diego bring more than 35 years of combined experience in the IT industry and truly live our mission to be THE cloud company,” said Enslin. “We continue to be committed to providing our customers with the greatest experience possible when they partner and engage with us.”
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