SAP Business Suite powered by SAP HANA Exceeds 1,000 Customers

SAP Business Suite powered by SAP HANA Continues to Show Rapid Customer Adoption

WALLDORF, GermanySAP AG (NYSE: SAP) today announced that it has crossed the 1,000-customer mark for SAP® Business Suite powered by SAP HANA® since its launch in January 2013. SAP Business Suite powered by SAP HANA has already become one of the fastest-growing software applications in SAP’s history. The software helps companies across all industries drive their entire enterprise in real time so they can simulate, plan, execute, analyze and predict almost instantly along business-critical end-to-end processes.

“Reaching the 1,000 SAP Business Suite powered by SAP HANA customer milestone so quickly is evidence that SAP’s emphasis on business value is being accepted,” said Bob Parker, group vice president, IDC. “Those companies that were worried about being too early should be assured and start to plan their own implementation or risk finding themselves in a long queue.”

SAP Business Suite powered by SAP HANA is the business innovation foundation to help companies drive their rapid transformation toward the real-time enterprise. Those organizations lead in their industries by redefining business processes and implementing innovative business models not previously possible.

Driving New Business and IT Value
Bangkok Airways, Thailand’s privately-owned regional airline, has implemented SAP Business Suite powered by SAP HANA to streamline operations, facilitate innovation and run its business in real-time.

“With SAP Business Suite powered by SAP HANA, our team will gain access to real-time analysis on the performance of the business,” said Puttipong Prasartthong-Osoth, president, Bangkok Airways. “It’s faster and more accurate than our previous approach, and it will help us make better decisions quickly, strengthen our service offerings and maintain customer loyalty in the highly competitive aviation industry. But the true impact goes beyond this. The velocity of computing on SAP HANA makes it an ideal platform for our future applications, and we expect the business value derived from this speed to transform our business.”

SAP Business Suite powered by SAP HANA is offered with a full choice of deployment options, on premise and cloud, including newly released cloud subscription pricing models for quicker time-to-value.

“We were looking for a state-of-the-art ERP solution that could get us up and running very fast with no up-front investment and would enable us to grow at our own pace,” said Martin Haas, managing director, Schaidt Innovations GmbH & Co KG. “We achieved this through the unique combination of SAP ERP powered by SAP HANA deployed using an SAP Rapid Deployment solution in a fully managed cloud environment with SAP HANA Enterprise Cloud.”

To leverage the most modern design principles, SAP Business Suite powered by SAP HANA customers also have the option to deploy the SAP® Fiori® user experience for instant insight and action across all devices.

“Exceeding 1,000-customers validates this incredible innovation. SAP Business Suite powered by SAP HANA has become the new normal for our customers and ecosystem,” said Robert Enslin, member of the Executive Board of SAP and president, Global Customer Operations. “By unifying transactions and analytics into our in-memory platform SAP HANA, we fulfill our promise to SAP Business Suite customers to move from batch to real time. This completely reinvents the user experience and helps greatly simplify their IT landscape”

SAP partners, which currently manage more than 60 percent of all SAP Business Suite powered by SAP HANA projects, continue to play a major role in helping customers plan, run and optimize implementation projects for delivering higher business value and lower IT cost. This large ecosystem of partners — with more than 600 SAP Business Suite powered by SAP HANA reseller firms already — continues to grow across all regions.

Customers to Share Experiences at SAPPHIRE® NOW
Next week, customers will share their experiences with SAP Business Suite powered by SAP HANA at SAPPHIRE® NOW. Customers onsite will share their business transformation and IT simplification stories with industry peers during theatre presentations, panel discussions and microforums.

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.

Next Major Event: SAPPHIRE NOW
With SAPPHIRE NOW, SAP offers customers, partners and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe. Being held in Orlando, Florida, June 3-5, 2014, this enhanced, real-time event connects attendees on site with global participants through state-of-the-art broadcast studios and an online experience that incorporates the latest social media and community functionality. Whether on site or online, participants can gain insight as to how SAP is delivering on its product strategy and helping organizations around the world to run better. For more information, visit Follow SAPPHIRE NOW on Twitter at @SAPPHIRENOW and for news and coverage during the event, visit the SAP News Center at

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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