SAP NEWSBYTE — SAP SE (NYSE: SAP) today announced that the SAP® Consumer Insight 365 mobile service has been awarded for innovation in the mobile marketing and advertising category of CTIA’s Emerging Technology (E-Tech) Awards. The CTIA E-Tech Awards honor the most innovative emerging mobile services, solutions and technology from areas such as the cloud, network equipment, M2M and the Internet of Things. Winners were announced at Super Mobility Week, powered by CTIA, which took place September 9-11 in Las Vegas.
“Recognition such as the CTIA E-Tech Awards validates that SAP is creating a new ecosystem realizing our vision of the networked economy that brings new value and revenues to operators and provides new consumer insights for brands, agencies and enterprises,” said Sethu M., president, SAP Mobile Services, a division of SAP. “SAP Consumer Insight 365 helps change the way companies acquire mobile consumer intelligence and allows brands to have a much more engaging relationship with their customers through more relevant marketing and services.”
SAP Consumer Insight 365 was selected by more than 50 industry experts, analysts and media who examined and scored the nearly 300 entries across CTIA’s three programs to determine the finalists and winners.
SAP Consumer Insight 365 is a cloud-based service powered by the SAP HANA® platform that helps to securely unlock the empirical value of mobile operator network data to provide customers with rich and actionable consumer insights and market intelligence. With this service, SAP is making it possible for enterprises to strengthen relationships with consumers through more meaningful engagement and context-specific marketing efforts. Privacy and security are a critical part of SAP Consumer Insight 365, no mobile network operator data that identifies individuals is accepted by SAP. All data is anonymized and insights are on an aggregate population not individual level, further assuring privacy in secure SAP data centers.
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