SAP Gives Customers a Simpler Choice and a Clear Path to Adopt SAP HANA

LAS VEGASSAP SE (NYSE: SAP) today announced a comprehensive program to help customers transform their enterprises with end-to-end data management solutions that include the SAP HANA® platform, SAP® Adaptive Server® Enterprise®, SAP® IQ software and SAP solutions for enterprise information management. For customers that wish to simplify IT landscapes and focus on business innovation, the “Simpler Choice” database program has a three-step approach to “Try, Buy and Run.” Customers will receive free value engineering assessments, trial offers, investment protection, simplified database licensing, services and maintenance waivers. The announcement was made at SAP TechEd && d-code, being held October 20-24 in Las Vegas.

“For the last four years, SAP has been committed to disrupting the database market with dynamic solutions that challenge old database architectures,” said Steve Lucas, president, Platform Solutions Group, SAP. “With programs like ‘Simpler Choice,’ we are making it easier than ever for our customers to focus on innovation instead of integration.”

Try: SAP Will Show Customers How They Can Save With SAP
SAP provides the resources to help customers assess their current IT landscape complexity, discover what it is costing them and determine where they can save time and resources. This includes the following services:

  • Industry value engineering services from SAP that can engage customers to help estimate how SAP HANA can reduce total cost of ownership (TCO) for managing data
  • Landscape assessment services for the SAP HANA Enterprise Cloud service that will help customers evaluate the benefits of cloud application deployments
  • SAP HANA trial offers to explore cloud and on-premise deployments

Buy: SAP Protects Customer Investments by Offering Simpler Licensing Terms
Simplified licensing terms from SAP allow customers to mix and match SAP data management products for deployment in various SAP application scenarios, providing greater protection of database investments as customer needs evolve. This includes migration services and compelling offers to help lower the risk and cost of database migration for SAP customers and flexible deployment options, on premise or in the cloud.

Run: SAP Will Help Customers Migrate
SAP lowers the cost and risk of migrating to SAP HANA — on premise or in the cloud — with SAP services and other compelling offerings, including services credit for database migrations and reduced maintenance costs during the period of migration allowing customers to fully test the new environment.
To help customers and partners on their SAP HANA journey, SAP launched a simple tool hosting 11 journey maps, including strategic innovations such as SAP Business Suite powered by SAP HANA, SAP Business Warehouse powered by SAP HANA, SAP Simple Finance powered by SAP HANA, SAP HANA Enterprise Cloud and SAP HANA Cloud Platform.

For additional details on this offer, visit

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About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 263,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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