SAP NEWSBYTE — SAP SE (NYSE: SAP) and Phizzle Inc. today introduced their global strategic partnership for automated fan engagement at the annual MIT Sloan Sports Analytics Conference in Boston. The integrated SAP and Phizzle solution will consolidate consumer profiles, analyze and act on real-time online behavior and consolidate all existing data sources to uniquely identify fan records. The solution will provide a unified overview and deeper understanding of each fan, allowing clubs to offer their fans a more personalized experience.
Phizzle enables sports, media and entertainment organizations to deliver a complete fan profile, deriving maximized quantitative value from the multiple data sources available. Leveraging the power of the SAP HANA® database, the platform for real-time business applications, the joint solution will provide advanced marketing engagement and campaign management tools and data aggregation and visualization features. It also offers Web analytics and enables social listening.
“Fans want, at a minimum, three things: to be connected, to feel engaged and to be recognized,” stated Frank Wheeler, Global Vice President, Head of Business Development, Media, Sports and Entertainment, SAP. “Together, Phizzle and SAP are revolutionizing how organizations contextualize information and develop unique insights to create a richer fan experience and increase efficiencies by managing Big Data in a simpler, more innovative way.”
“Marketers are eager for an elegant and reliable solution that provides real-time insight into the behavior of a fan or consumer across all engagement channels so they can target their campaigns better. Phizzle and SAP provide industry-leading technologies that enable marketers to deliver a scaled and personalized experience and ultimately win fans – which means customers – for life,” said Ben Davis, CEO, Phizzle.
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