With the CHIO Aachen Audience Judge app, tournament spectators are now able to submit scores on the equestrians’ performance and compare them with the official jury’s evaluation. The CHIO Quiz app provides a great opportunity to learn more about the event and equestrian sports.
Opportunity: Designing the Equestrian Sports Experience
The Concours Hippique International Officiel (Official International Equestrian Tournament of the Federal Republic of Germany), CHIO Aachen, offers Nations’ Cups in the five disciplines dressage, jumping, eventing, four-in-hand driving and vaulting.
SAP is the official Technology Sponsor of the event, with over 350,000 spectators per year. For 2014, SAP decided to deliver this years’ apps with a vastly enhanced scope and state-of-the-art user experience. The UX designers from SAP’s combined expertise helped identify and leverage the great potential of the original 2013 prototypes.
Now, for 2014, the goal was to bring more value to the users, but also to increase reach and depth of the insights provided to users and sports media alike, without compromising simplicity and usability.
“We wanted to create an app that was easy to use, right from the start”, reflects Viktor Georgiev, Senior Strategic Design Consultant at the Design & Co-Innovation Center from SAP.
Sports & Entertainment
Official Tournament of the Federal Republic of Germany in Aachen
Gathering the world’s elite of the equestrian sport
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