Today’s buzz: The cloud.

Jacques Cousteau and Emile Gagnan. William Proctor and James Gamble. Bill Gates and Paul Allen. Their game-changing, collaborative innovative solutions delighted their respective markets.

How can your business co-innovate with the people who best understand what your audiences want?

Look to the cloud.

Sherryanne Meyer quotes Dorothy in The Wizard of Oz: “Toto, we’re not in Kansas anymore.” She adds, “The old way of working will no longer work. The cloud is an enabler… sort of a new industrial revolution or renaissance in business.”

Michael Krigsman agrees. “In today’s world, success requires deep engagement with customers…the starting point for investment is a practical and deep understanding of cooperation with users.”

SAP’s Sven Denecken adds, “Co-innovation is a state of mind…next-generation cloud will support greater business flexibility and agility via rapid innovation cycles with significant customer co-innovation.”

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