Facebook this. Tweet that. Blog something. Like this. Follow that. Social media. Social networking. Social business.
Call it whatever you like, it’s here to stay. And it’s moved from the domain of y-/i-genners’ minute-by-minute personal trivia to the new business sandbox where companies big and small are playing to win high-stakes, up-close-and-personal customer relationships. The theory? “Be in the game or lose the opportunity.”
So where is your company on the social media business debate: silly waste of time or marketing brilliance?
Are you peering in suspiciously from the sidelines, wondering if you have to be there and how to justify the expense? Or do you already employ social media gurus to make your brand a player in the fast-paced, flavor-of-the-day chat-o-sphere?
Either way, you may be overwhelmed by the many options and approaches for social media marketing and how they relate to effective social customer relationship management.
Pour a fresh cup of Joe, Earl, or OJ and join us for food for thought as we explore the world of social business: getting started, doing it smarter and better than your competition, and moving up the curve to true social commerce.
BTW: Tweet your favorite breakfast beverage to #SAPRadioCoffee and you may hear your name on the show.