The buzz: 24/7/365.
More than 1.5 billion consumers worldwide use a smartphone 150 times a day on average. For most, it’s their primary access to the Internet. They’ve never been more present online, mobile, social, or connected with the Internet and with each another.
The implications of this non-stop trend for consumer products companies?
Reach, engage, and consistently serve these buyers with simple, compelling experiences across physical and virtual channels along the entire path to purchase and beyond. But how?
The experts speak.
Dan Berthiaume, Chain Store Age: “We want the world and we want it now.” (Jim Morrison)
Jerry Wolfe, Vivanda: “Insanity: doing the same thing over and over again and expecting different results.” (Albert Einstein)
Pietro Pieretti, Accenture: “If everything seems under control, you’re just not going fast enough.” (Mario Andretti)
E. J. Kenney, SAP: “What motivates us to act is our unmet needs.” (Abraham Maslow)
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