Consumer Privacy in the Era of Big, Human Data: Possible?

Radiocasts | June 9, 2015 by Bonnie D. Graham

The buzz: Privacy.

The long-fabled “360-degree customer insight” is within reach as Marketing enters an era of data science-driven insights.

Brands can now understand their customers like never before, by leveraging internal company data as well as rising volumes of human-created data from social media, mobile and wearable devices.

But can your company build these valuable insights while simultaneously protecting consumers’ privacy and gaining their trust? What should you do before rushing to the “art of the possible”? Can IoT and privacy co-exist?

The experts speak.

Eleanor Treharne-Jones, TRUSTe: “Privacy…shouldn’t be the price we accept for just getting on the Internet.” (Gary Kovacs)

Sagi Leizerov, EY: “The answer to effective de-identification of personal information and minimizing privacy risk is not a clear black-and-white. It is rather a constantly morphing 50 shades of gray.”

Tim Barker, DataSift: “The future of privacy is to be positive-sum (win/win) not zero-sum (win/lose) for both customers and companies.”

Join us for Consumer Privacy in the Era of Big, Human Data: Possible?

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