Convincing Your C-Suite to Invest in Social Selling

Radiocasts | November 10, 2015 by Bonnie D. Graham

The buzz: Tell me why.                                                                   

MSLGroup reports that 77% of buyers are more likely to purchase from a company whose CEO uses social media.

If your CEO, executives and employees are not active on, don’t believe in, or are shy about social networking – they need to be convinced it’s a make-or-break business activity that should be taken very seriously.

But how?

Start by telling them Richard Branson, Mark Cuban, Elon Musk, Michael Dell and Bill Gates are among the world’s top “Social CEOs” – and go from there.

The experts speak.

William Arruda, Reach: “If you don’t show up in Google, you don’t exist.” (William Arruda, 2003)

Lindsey Boggs, SmarterHQ: “It’s never as good as it feels, and never as bad as it seems.” (Ken May, former CEO of FedEx Office, current CEO of Top Golf)

Kirsten Boileau, SAP: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” (Tom Goodwin, senior vice president of strategy and innovation at Havas Media.)

Join us for Convincing Your C-Suite to Invest in Social Selling.

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