Customer Experience Edge: Your New Competition

Radiocasts | January 11, 2012 by Bonnie D. Graham

With social media and smartphones fueling your customers’ expectations and enabling them to affect your brand, the customer experience is now your competitive battleground. Everyone has a customer experience horror story. What’s the talk about your company? Are you prepared to put the customer at the center of your thinking and transform your customers into your best advocates?

Meet Reza Soudagar, Vinay Iyer and Dr. Volker G. Hildebrand, authors of The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable, and Positive Experience for Your Customers. Based on market research, case studies and statistics, they will explain how to combine strategy, leadership, organizational change, and technology to develop highly valued products and services, transform your customers into loyal evangelists, and convert emotionally-bonded customers into profits.

Pour a cup of Joe, Earl, or OJ and join us for food for thought on customer experience as competitive game-changer.

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