{"id":1897,"date":"2020-10-14T20:06:21","date_gmt":"2020-10-14T20:06:21","guid":{"rendered":"https:\/\/news.sap.com\/cz\/?p=1897"},"modified":"2020-10-14T20:07:01","modified_gmt":"2020-10-14T20:07:01","slug":"sap-predstavuje-platformu-pro-personalizovany-kontakt-se-zakazniky","status":"publish","type":"post","link":"https:\/\/news.sap.com\/cz\/2020\/10\/sap-predstavuje-platformu-pro-personalizovany-kontakt-se-zakazniky\/","title":{"rendered":"SAP p\u0159edstavuje platformu pro personalizovan\u00fd kontakt se z\u00e1kazn\u00edky"},"content":{"rendered":"<p><strong>PRAHA, \u010cesk\u00e1 republika \u2013 14. \u0159\u00edjna 2020 \u2013 <\/strong>Spole\u010dnost SAP p\u0159edstavila na virtu\u00e1ln\u00ed konferenci <a href=\"https:\/\/events.sap.com\/sap-cx-live-digital\/en\/home?campaigncode=CRM-HY20-PCX-VCXLIVEO01&amp;source=ppc-na-google-cxlive-search&amp;gclid=CjwKCAjw19z6BRAYEiwAmo64LSaxhFB2JNKuL80Ffr4gSjCLS6SYjKI239n9wcFswCtpvVnD9TeU5BoCMNUQAvD_BwE\">SAP Customer Experience LIVE<\/a> \u0159e\u0161en\u00ed <a href=\"https:\/\/www.sap.com\/products\/customer-data-platform.html\">SAP Customer Data Platform<\/a>. Jedn\u00e1 se o novou generaci platformy pro \u0159\u00edzen\u00ed z\u00e1kaznick\u00fdch dat. \u0158e\u0161en\u00ed umo\u017e\u0148uje podnik\u016fm definovat z\u00e1kaznickou zku\u0161enost nap\u0159\u00ed\u010d v\u0161emi odd\u011blen\u00edmi, a\u0165 u\u017e jde o prodej, marketing nebo slu\u017eby.<\/p>\n<p>\u0158e\u0161en\u00ed SAP Customer Data Platform umo\u017en\u00ed firm\u00e1m vyu\u017e\u00edt data o z\u00e1kazn\u00edc\u00edch v \u0161ir\u0161\u00edm kontextu, v\u010detn\u011b zapojen\u00ed odd\u011blen\u00ed prodeje a z\u00e1kaznick\u00fdch slu\u017eeb. SAP CDP podporuje personalizaci a umo\u017e\u0148uje rozpoznat konkr\u00e9tn\u00edho z\u00e1kazn\u00edka p\u0159i ka\u017ed\u00e9 interakci bez ohledu na pr\u00e1v\u011b pou\u017eit\u00fd komunika\u010dn\u00ed kan\u00e1l. Efektivn\u00ed \u0159\u00edzen\u00ed kontaktu se z\u00e1kazn\u00edky zvy\u0161uje jejich loajalitu ke zna\u010dce a p\u0159in\u00e1\u0161\u00ed firm\u00e1m konkuren\u010dn\u00ed v\u00fdhodu, d\u00edky n\u00ed\u017e se odli\u0161\u00ed od jin\u00fdch dodavatel\u016f.<\/p>\n<p>Mezi hlavn\u00ed p\u0159\u00ednosy SAP Customer Data Platform pat\u0159\u00ed:<\/p>\n<ul>\n<li><strong>Propojen\u00ed v\u0161ech datov\u00fdch zdroj\u016f podniku. <\/strong>Ukl\u00e1d\u00e1n\u00ed a uchov\u00e1v\u00e1n\u00ed informac\u00ed o z\u00e1kazn\u00edc\u00edch na n\u011bkolika m\u00edstech sou\u010dasn\u011b m\u016f\u017ee v\u00e9st k fragmentaci dat a vzniku informa\u010dn\u00edch sil. SAP Customer Data Platform sjednocuje ve\u0161ker\u00e1 z\u00e1kaznick\u00e1 data bez ohledu na to, zda poch\u00e1zej\u00ed ze syst\u00e9mu CRM, od t\u0159et\u00edch stran, z online nebo offline zdroj\u016f. Data v\u010detn\u011b pot\u0159ebn\u00e9ho kontextu jsou k\u00a0dispozici v re\u00e1ln\u00e9m \u010dase.<\/li>\n<li><strong>Holistick\u00e1 strategie pro ochranu osobn\u00edch \u00fadaj\u016f. <\/strong>Podniky mohou z\u00edsk\u00e1vat data o z\u00e1kazn\u00edc\u00edch pouze ur\u010dit\u00fdm zp\u016fsobem a za ur\u010dit\u00fdm \u00fa\u010delem, mnohdy je vy\u017eadov\u00e1n jejich souhlas. Tato data lze pak d\u00e1le vyu\u017e\u00edvat pouze v konkr\u00e9tn\u00edch situac\u00edch. \u0158e\u0161en\u00ed SAP Customer Data Platform podporuje ochranu soukrom\u00ed, o\u0161et\u0159uje nap\u0159\u00edklad ot\u00e1zky slu\u010dov\u00e1n\u00ed z\u00e1kaznick\u00fdch dat a zaji\u0161\u0165uje, aby ur\u010dit\u00e9 operace prob\u00edhaly pouze se souhlasem z\u00e1kazn\u00edk\u016f a byly p\u0159itom spln\u011bny legislativn\u00ed i dal\u0161\u00ed regula\u010dn\u00ed po\u017eadavky. D\u00edky tomu je zaru\u010dena transparentnost a z\u00e1kazn\u00edci mohou d\u016fv\u011b\u0159ovat tomu, \u017ee jejich osobn\u00ed \u00fadaje jsou dostate\u010dn\u011b chr\u00e1n\u011bny.<\/li>\n<li><strong>Z\u00edsk\u00e1n\u00ed u\u017eite\u010dn\u00fdch informac\u00ed z velk\u00fdch objem\u016f dat.<\/strong> Platforma SAP Customer Data Platform nab\u00edz\u00ed efektivn\u00ed segmentaci dat a poskytuje v\u00fdkonn\u00e9 n\u00e1stroje, kter\u00e9 umo\u017e\u0148uj\u00ed i z velk\u00fdch objem\u016f dat z\u00edskat v re\u00e1ln\u00e9m \u010dase u\u017eite\u010dn\u00e9 informace o chov\u00e1n\u00ed a preferenc\u00edch z\u00e1kazn\u00edk\u016f. V\u00fdsledkem je vylep\u0161en\u00e1 personalizace i vy\u0161\u0161\u00ed zapojen\u00ed z\u00e1kazn\u00edk\u016f. Centralizace spr\u00e1vy dat p\u0159in\u00e1\u0161\u00ed jednotnou z\u00e1kaznickou zku\u0161enost nap\u0159\u00ed\u010d r\u016fzn\u00fdmi komunika\u010dn\u00edmi kan\u00e1ly a bez ohledu na to, s jak\u00fdm odd\u011blen\u00edm z\u00e1kazn\u00edk vstupuje do kontaktu.<\/li>\n<li><strong>Maxim\u00e1ln\u00ed personalizace zalo\u017een\u00e1 na komplexn\u00ed znalosti z\u00e1kazn\u00edka.<\/strong> SAP Customer Data Platform podporuje sjednocen\u00ed dat bez ohledu na to, zda jsou jejich zdrojem syst\u00e9my back-office nebo front-office. Data o z\u00e1kazn\u00edc\u00edch z\u00edskan\u00e1 v\u00a0re\u00e1ln\u00e9m \u010dase umo\u017e\u0148uj\u00ed jejich osloven\u00ed ve spr\u00e1vn\u00fd \u010das, prost\u0159ednictv\u00edm preferovan\u00e9ho komunika\u010dn\u00edho kan\u00e1lu a zp\u016fsobem, kter\u00fd dan\u00e9ho z\u00e1kazn\u00edka opravdu oslov\u00ed.<\/li>\n<\/ul>\n<p>Platforma SAP Customer Data Platform je zalo\u017eena na \u0159e\u0161en\u00ed SAP Customer Data Cloud a technologii Gigya. Do platformy jsou zahrnuta \u0159e\u0161en\u00ed SAP Customer Identity and Access Management a SAP Enterprise Consent and Preference Management, kter\u00e1 zaji\u0161\u0165uj\u00ed zabezpe\u010den\u00ed digit\u00e1ln\u00edch profil\u016f z\u00e1kazn\u00edk\u016f a jejich soulad s regula\u010dn\u00edmi p\u0159edpisy.<\/p>\n<p>\u201eSAP Customer Data Platform otev\u00edr\u00e1 zcela nov\u00e9 p\u0159\u00edle\u017eitosti pro vyu\u017e\u00edv\u00e1n\u00ed a sjednocov\u00e1n\u00ed z\u00e1kaznick\u00fdch dat. Je to pokro\u010dil\u00e9 podnikov\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 umo\u017e\u0148uje poskytovat skute\u010dn\u011b personalizovanou z\u00e1kaznickou zku\u0161enost. Z anonymn\u00edch u\u017eivatel\u016f se tak st\u00e1vaj\u00ed zn\u00e1m\u00ed z\u00e1kazn\u00edci, s\u00a0jejich\u017e informacemi je zach\u00e1zeno v\u00a0souladu s\u00a0regula\u010dn\u00edmi po\u017eadavky, a jejich\u017e loajalita v\u016f\u010di zna\u010dce roste,\u201c uv\u00e1d\u00ed Bob Stutz, prezident SAP Customer Experience.<\/p>\n<p><strong>O spole\u010dnosti SAP<\/strong><br \/>\nSAP, spole\u010dnost zam\u011b\u0159en\u00e1 na zku\u0161enost a principy inteligentn\u00edho podnik\u00e1n\u00ed, je l\u00eddrem na trhu s podnikov\u00fdm aplika\u010dn\u00edm softwarem. Pom\u00e1h\u00e1 firm\u00e1m v\u0161ech velikost\u00ed a ze v\u0161ech obor\u016f k lep\u0161\u00edmu fungov\u00e1n\u00ed. 77 % sv\u011btov\u00fdch v\u00fdnos\u016f z\u00a0obchodn\u00edch transakc\u00ed m\u00e1 co do\u010din\u011bn\u00ed se syst\u00e9my SAP. Technologie, jejich\u017e sou\u010d\u00e1st\u00ed je strojov\u00e9 u\u010den\u00ed, internet v\u011bc\u00ed a pokro\u010dil\u00e9 analytiky, pom\u00e1haj\u00ed na\u0161im z\u00e1kazn\u00edk\u016fm p\u0159etvo\u0159it jejich firmy v\u00a0inteligentn\u00ed podnik\u00e1n\u00ed. SAP poskytuje jednotlivc\u016fm a organizac\u00edm obchodn\u00ed expert\u00edzu a rozv\u00edj\u00ed spolupr\u00e1ci, d\u00edky n\u00ed\u017e jim umo\u017e\u0148uje m\u00edt v\u017edy n\u00e1skok p\u0159ed konkurenc\u00ed. Spole\u010dnostem zprost\u0159edkov\u00e1v\u00e1me jednoduch\u00e9 vyu\u017eit\u00ed technologi\u00ed, d\u00edky \u010demu\u017e mohou n\u00e1\u0161 software vyu\u017e\u00edvat tak, jak sami cht\u011bj\u00ed a bez komplikac\u00ed. Na\u0161e end-to-end sady aplikac\u00ed a slu\u017eeb pom\u00e1haj\u00ed z\u00e1kazn\u00edk\u016fm z\u00a0komer\u010dn\u00ed i ve\u0159ejn\u00e9 sf\u00e9ry a nap\u0159\u00ed\u010d 25 r\u016fzn\u00fdmi odv\u011btv\u00edmi v dosahov\u00e1n\u00ed vy\u0161\u0161\u00edch zisk\u016f, v p\u0159izp\u016fsobov\u00e1n\u00ed se aktu\u00e1ln\u00edm pot\u0159eb\u00e1m a ve schopnosti t\u011b\u017eit z\u00a0rozd\u00edln\u00e9ho p\u0159\u00edstupu. D\u00edky celosv\u011btov\u00e9 s\u00edti z\u00e1kazn\u00edk\u016f, partner\u016f, zam\u011bstnanc\u016f a uv\u011bdom\u011bl\u00fdch l\u00eddr\u016f pom\u00e1h\u00e1 SAP ke zkvalit\u0148ov\u00e1n\u00ed lidsk\u00fdch \u017eivot\u016f. V \u010cesk\u00e9 republice p\u016fsob\u00ed spole\u010dnost od roku 1992 a dosud z\u00edskala v\u00edce ne\u017e 1 300 z\u00e1kazn\u00edk\u016f z oblasti podnik\u016f, finan\u010dn\u00edch instituc\u00ed a organizac\u00ed ve\u0159ejn\u00e9 spr\u00e1vy. Sou\u010d\u00e1st\u00ed SAP v \u010cesk\u00e9 republice je tak\u00e9 SAP Services, SAP Ariba a SAP Concur. Pro vice informac\u00ed nav\u0161tivte <a href=\"http:\/\/www.sap.com\">www.sap.com<\/a>, <a href=\"https:\/\/news.sap.com\/\">SAP News Center<\/a> a sledujte SAP na Twitteru <a href=\"http:\/\/twitter.com\/sapnews\/\">@sapnews<\/a> \u010di na Instagramu <a href=\"https:\/\/www.instagram.com\/lifeatsap\/\">@LifeAtSap<\/a>.<\/p>\n<p># # #<\/p>\n<p>Ve\u0161ker\u00e9 v\u00fdroky obsa\u017een\u00e9 v tomto dokumentu nevyjad\u0159uj\u00ed historick\u00e9 skute\u010dnosti a p\u0159edstavuj\u00ed v\u00fdroky t\u00fdkaj\u00edc\u00ed se budoucnosti ve smyslu americk\u00e9ho Z\u00e1kona o reform\u011b veden\u00ed soudn\u00edch spor\u016f t\u00fdkaj\u00edc\u00edch se soukrom\u00fdch cenn\u00fdch pap\u00edr\u016f z roku 1995. V\u00fdrazy jako \u201ep\u0159edpokl\u00e1dat\u201c, \u201edomn\u00edvat se\u201c, \u201eodhadovat\u201c, \u201eo\u010dek\u00e1vat\u201c, \u201ep\u0159edpov\u00eddat\u201c, \u201ezam\u00fd\u0161let\u201c, \u201emoci\u201c, \u201epl\u00e1novat\u201c, \u201epredikovat\u201c, \u201em\u011bl by\u201c a \u201ebude\u201c a podobn\u00e9 v\u00fdrazy ve vztahu ke spole\u010dnosti SAP ozna\u010duj\u00ed takov\u00e9to v\u00fdroky t\u00fdkaj\u00edc\u00ed se budoucnosti. Spole\u010dnost SAP se \u017e\u00e1dn\u00fdm zp\u016fsobem nezavazuje v\u00fdroky t\u00fdkaj\u00edc\u00ed se budoucnosti ve\u0159ejn\u011b aktualizovat nebo revidovat. Ve\u0161ker\u00e9 v\u00fdroky t\u00fdkaj\u00edc\u00ed se budoucnosti podl\u00e9haj\u00ed r\u016fzn\u00fdm rizik\u016fm a nejistot\u00e1m, kter\u00e9 mohou zp\u016fsobit, \u017ee se skute\u010dn\u00e9 v\u00fdsledky budou podstatn\u011b li\u0161it od p\u0159edpoklad\u016f. Faktory, kter\u00e9 mohou ovlivnit budouc\u00ed hospod\u00e1\u0159sk\u00e9 v\u00fdsledky spole\u010dnosti SAP, jsou podrobn\u011bji pops\u00e1ny v dokumentech p\u0159edlo\u017een\u00fdch americk\u00e9 Komisi pro cenn\u00e9 pap\u00edry a burzu (SEC) v\u010detn\u011b nejnov\u011bj\u0161\u00ed v\u00fdro\u010dn\u00ed zpr\u00e1vy na formul\u00e1\u0159i 20-F. \u010cten\u00e1\u0159\u016fm doporu\u010dujeme, aby se na takov\u00e9to v\u00fdroky t\u00fdkaj\u00edc\u00ed se budoucnosti nespol\u00e9hali. V\u00fdroky maj\u00ed vypov\u00eddac\u00ed hodnotu pouze v okam\u017eiku jejich vyd\u00e1n\u00ed.<\/p>\n<p>\u00a9 2020 SAP SE. V\u0161echna pr\u00e1va vyhrazena.<\/p>\n<p>SAP a jin\u00e9 produkty a slu\u017eby SAP zm\u00edn\u011bn\u00e9 v tomto dokumentu a jejich loga jsou ochrann\u00fdmi zn\u00e1mkami nebo zapsan\u00fdmi ochrann\u00fdmi zn\u00e1mkami spole\u010dnosti SAP SE v N\u011bmecku a dal\u0161\u00edch zem\u00edch. Dal\u0161\u00ed informace a upozorn\u011bn\u00ed ohledn\u011b ochrann\u00fdch zn\u00e1mek naleznete na adrese <a href=\"https:\/\/www.sap.com\/copyright\">https:\/\/www.sap.com\/copyright<\/a><u>.<\/u><\/p>\n<p><strong>Pozn\u00e1mka pro novin\u00e1\u0159e:<\/strong><br \/>\nIlustra\u010dn\u00ed videa ve vys\u00edlac\u00ed kvalit\u011b a fotografie v tiskov\u00e9 kvalit\u011b jsou k dispozici k n\u00e1hledu a sta\u017een\u00ed na adrese <a href=\"http:\/\/www.sap.com\/photos\">www.sap.com\/photos<\/a>. Naleznete zde materi\u00e1ly ve vysok\u00e9m rozli\u0161en\u00ed. Videa na r\u016fzn\u00e1 t\u00e9mata jsou ke zhl\u00e9dnut\u00ed na <a href=\"http:\/\/www.sap-tv.com\">www.sap-tv.com<\/a>. Videa odtud m\u016f\u017eete vkl\u00e1dat do sv\u00fdch webov\u00fdch str\u00e1nek nebo sd\u00edlet jako odkaz e-mailem, p\u0159\u00edpadn\u011b se p\u0159ihl\u00e1sit k odb\u011bru novinek ze SAP TV prost\u0159ednictv\u00edm RSS.<\/p>\n<p><strong>V\u00edce informac\u00ed pro novin\u00e1\u0159e:<\/strong><br \/>\nSAP \u010cR: Jitka Valou\u0161kov\u00e1, +420 605 544 935, jitka.valouskova@sap.com<br \/>\nAgentura PRCOM: Kamil Pittner, +420 604 241 482, kamil.pittner@prcom.cz<\/p>\n<p>Prohl\u00e1\u0161en\u00ed spole\u010dnosti SAP o ochran\u011b osobn\u00edch \u00fadaj\u016f najdete <a href=\"https:\/\/www.sap.com\/corporate\/en\/legal\/privacy.html\">zde<\/a>. Pokud ji\u017e d\u00e1le nechcete dost\u00e1vat materi\u00e1ly, dejte n\u00e1m pros\u00edm v\u011bd\u011bt na kontakty uveden\u00e9 v\u00fd\u0161e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRAHA, \u010cesk\u00e1 republika \u2013 14. \u0159\u00edjna 2020 \u2013 Spole\u010dnost SAP p\u0159edstavila na virtu\u00e1ln\u00ed konferenci SAP Customer Experience LIVE \u0159e\u0161en\u00ed SAP Customer Data Platform. Jedn\u00e1 se&#8230;<\/p>\n","protected":false},"author":29,"featured_media":1898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4566000,4566723,4569328,4976,4503006,4565718],"tags":[],"sapn-display":[4564902,4565209,4565335],"sapn-type":[4569458],"class_list":["post-1897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firemni","category-odvetvi","category-reseni","category-technologie","category-udalosti","category-zakaznik","sapn-display-hero","sapn-display-top-stories","sapn-display-homepage-hero","sapn-type-tiskova-zprava"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SAP p\u0159edstavuje platformu pro personalizovan\u00fd kontakt se z\u00e1kazn\u00edky - SAP Czech Republic Pro novin\u00e1\u0159e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/cz\/2020\/10\/sap-predstavuje-platformu-pro-personalizovany-kontakt-se-zakazniky\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP p\u0159edstavuje platformu pro personalizovan\u00fd kontakt se z\u00e1kazn\u00edky\" \/>\n<meta property=\"og:description\" content=\"PRAHA, \u010cesk\u00e1 republika \u2013 14. \u0159\u00edjna 2020 \u2013 Spole\u010dnost SAP p\u0159edstavila na virtu\u00e1ln\u00ed konferenci SAP Customer Experience LIVE \u0159e\u0161en\u00ed SAP Customer Data Platform. 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