{"id":1939,"date":"2021-05-25T11:00:32","date_gmt":"2021-05-25T11:00:32","guid":{"rendered":"https:\/\/news.sap.com\/cz\/?p=1939"},"modified":"2021-05-25T11:00:33","modified_gmt":"2021-05-25T11:00:33","slug":"chovani-spotrebitelu-se-meni-zamestnanci-potrebuji-empatii","status":"publish","type":"post","link":"https:\/\/news.sap.com\/cz\/2021\/05\/chovani-spotrebitelu-se-meni-zamestnanci-potrebuji-empatii\/","title":{"rendered":"Chov\u00e1n\u00ed spot\u0159ebitel\u016f se m\u011bn\u00ed, zam\u011bstnanci pot\u0159ebuj\u00ed empatii"},"content":{"rendered":"<p><strong>Praha \u2014 25. kv\u011btna 2021<em> \u2014<\/em><\/strong> Zm\u011bny spot\u0159ebitelsk\u00e9ho chov\u00e1n\u00ed a charakteru lidsk\u00e9 pr\u00e1ce vlivem digitalizace stav\u00ed firmy p\u0159ed nov\u00e9 v\u00fdzvy. Na jedn\u00e9 stran\u011b mus\u00ed pe\u010dovat o anga\u017eovanost a motivaci sv\u00fdch zam\u011bstnanc\u016f, na stran\u011b druh\u00e9 pot\u0159ebuj\u00ed p\u0159edv\u00eddat n\u00e1lady a preference sv\u00fdch z\u00e1kazn\u00edk\u016f, aby na n\u011b mohly co nejl\u00e9pe reagovat. V obou p\u0159\u00edpadech je nutn\u00e9 zam\u011b\u0159it se na pozitivn\u00ed zku\u0161enosti a emoce. Pr\u00e1v\u011b t\u00e9to problematice se v\u011bnovaly dv\u011b ned\u00e1vn\u00e9 digit\u00e1ln\u00ed konference po\u0159\u00e1dan\u00e9 spole\u010dnost\u00ed SAP: Customer Experience Summit a Human Experience Summit.<\/p>\n<p>Zm\u011bnu spot\u0159ebitelsk\u00e9ho chov\u00e1n\u00ed podle pr\u016fzkumu spole\u010dnosti Kantar o\u010dek\u00e1v\u00e1 93 % vedouc\u00edch pracovn\u00edk\u016f. V\u00edce ne\u017e t\u0159i \u010dtvrtiny spot\u0159ebitel\u016f zaznamenalo dopady na rozpo\u010det sv\u00fdch dom\u00e1cnost\u00ed a polovina se z\u00a0nejr\u016fzn\u011bj\u0161\u00edch d\u016fvod\u016f c\u00edt\u00ed znepokojena. Pr\u00e1v\u011b v takov\u00fdch situac\u00edch se lid\u00e9 v\u00edce zam\u011b\u0159uj\u00ed na to, co nakupuj\u00ed. Nejde ov\u0161em jen o samotnou cenu, ale i o hodnotu dan\u00e9ho produktu \u010di slu\u017eby.<\/p>\n<p><strong>Z\u00e1kazn\u00edci ocen\u00ed personalizovan\u00fd z\u00e1\u017eitek<br \/>\n<\/strong>Spole\u010dnosti, kter\u00e9 dok\u00e1\u017e\u00ed n\u00e1ladu sv\u00fdch z\u00e1kazn\u00edk\u016f p\u0159edv\u00eddat a zam\u011b\u0159\u00ed se na budov\u00e1n\u00ed pozitivn\u00ed zku\u0161enosti a emoce sv\u00fdch z\u00e1kazn\u00edk\u016f, \u010dek\u00e1 r\u016fst a vy\u0161\u0161\u00ed tr\u017eby. \u201eProch\u00e1z\u00edme revoluc\u00ed v oblasti z\u00e1kaznick\u00e9 zku\u0161enosti a \u0159\u00edzen\u00ed komunikace se z\u00e1kazn\u00edkem. Pandemie zm\u011bnila n\u00e1kupn\u00ed zvyklosti spot\u0159ebitel\u016f. D\u00edky digit\u00e1ln\u00edm \u0159e\u0161en\u00edm se spole\u010dnosti mohou t\u011bmto zm\u011bn\u00e1m p\u0159izp\u016fsobit, oslovit r\u016fzn\u00e9 skupiny z\u00e1kazn\u00edk\u016f a poskytnout jim nov\u00e9 z\u00e1\u017eitky i emoce,\u201c \u0159\u00edk\u00e1 Edyta Malesza-Malatrat, \u0159editelka marketingu SAP pro st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropu a Rakousko.<\/p>\n<p>Technologie p\u0159i budov\u00e1n\u00ed pozitivn\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti vyu\u017e\u00edv\u00e1 nap\u0159\u00edklad spole\u010dnost Adidas Runtastic vyv\u00edjej\u00edc\u00ed aplikace a slu\u017eby pro sledov\u00e1n\u00ed sportovn\u00edch aktivit. Jej\u00ed obchodn\u00ed model je zalo\u017een hlavn\u011b na propojen\u00ed s\u00a0u\u017eivateli a jejich fitness aktivitami. V\u00a0dob\u011b, kdy kv\u016fli pandemii do\u0161lo k\u00a0uzav\u0159en\u00ed sportovn\u00edch center, umo\u017enila firma sv\u00fdm z\u00e1kazn\u00edk\u016fm bezplatn\u00fd 90denn\u00ed p\u0159\u00edstup k pr\u00e9miov\u00e9mu \u00fa\u010dtu. N\u00e1sledn\u011b nasadila mobiln\u00ed technologii Emarsys z portfolia SAP Customer Experience, kter\u00e1 umo\u017e\u0148uje efektivn\u011bj\u0161\u00ed a osobn\u011bj\u0161\u00ed komunikaci se sv\u00fdmi z\u00e1kazn\u00edky. D\u00edky n\u00ed chce v n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch pos\u00edlit interakci s\u00a0u\u017eivateli a jejich personalizaci v re\u00e1ln\u00e9m \u010dase v\u011bt\u0161\u00ed diverzifikac\u00ed zpr\u00e1v zam\u011b\u0159en\u00fdch na jednotlivce v r\u016fzn\u00fdch f\u00e1z\u00edch cvi\u010den\u00ed.<\/p>\n<p><strong>P\u00e9\u010de o zam\u011bstnance na d\u00e1lku<br \/>\n<\/strong>V\u00fdrazn\u00e9 zm\u011bny p\u0159inesla pandemie i do oblasti p\u00e9\u010de o zam\u011bstnance, kte\u0159\u00ed jsou nejd\u016fle\u017eit\u011bj\u0161\u00edm prvkem obchodn\u00ed strategie ka\u017ed\u00e9 firmy. Zm\u011bny charakteru lidsk\u00e9 pr\u00e1ce vlivem technologi\u00ed, v\u011bt\u0161inov\u00e1 pr\u00e1ce z\u00a0dom\u00e1c\u00edch kancel\u00e1\u0159\u00ed a nutnost v\u00e9st t\u00fdmy na d\u00e1lku p\u0159im\u011bly \u0159adu spole\u010dnost\u00ed digitalizovat i oblast HR a zam\u011b\u0159it se na nov\u00e9 metody inteligentn\u00edho \u0159\u00edzen\u00ed t\u00fdm\u016f a zvy\u0161ov\u00e1n\u00ed anga\u017eovanosti i motivace zam\u011bstnanc\u016f. Nap\u0159\u00edklad s\u00a0pomoc\u00ed cloudov\u00e9ho \u0159e\u0161en\u00ed SAP SuccessFactors dos\u00e1hla i samotn\u00e1 spole\u010dnost SAP historicky nejvy\u0161\u0161\u00ed \u00farovn\u011b spokojenosti zam\u011bstnanc\u016f s\u00a0person\u00e1ln\u00edmi slu\u017ebami poskytovan\u00fdmi centrem podnikov\u00fdch slu\u017eeb SAP Services.<\/p>\n<p>Stejn\u011b jako v\u00a0p\u0159\u00edpad\u011b z\u00e1kazn\u00edk\u016f se stalo kl\u00ed\u010dov\u00fdm t\u00e9matem budov\u00e1n\u00ed pozitivn\u00ed zku\u0161enosti. D\u016fle\u017eitou sou\u010d\u00e1st\u00ed je v\u00a0tomto ohledu i kou\u010dov\u00e1n\u00ed, mentoring a podpora zam\u011bstnanc\u016f v\u00a0pracovn\u00edm i osobn\u00edm \u017eivot\u011b. \u201eV\u00edt\u011bzn\u011b z\u00a0toho vych\u00e1zej\u00ed l\u00edd\u0159i, kte\u0159\u00ed dok\u00e1zali d\u016fv\u011b\u0159ovat sob\u011b a sv\u00fdm t\u00fdm\u016fm. Sd\u00edlen\u00edm pocit\u016f a emoc\u00ed pos\u00edlili mezilidsk\u00e9 vztahy v\u00a0t\u00fdmu a sv\u00fdm koleg\u016fm poskytli skute\u010dnou podporu,\u201c \u0159\u00edk\u00e1 Sabrina Dick, HR \u0159editelka SAP pro st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropu.<\/p>\n<p>Z\u00e1znamy z\u00a0obou konferenc\u00ed jsou k\u00a0dispozici zde: <a href=\"https:\/\/webinars.sap.com\/eur\/cee-hxm-now-21\/en\/registration.aspx\">SAP HXM Summit<\/a>, <a href=\"https:\/\/webinars.sap.com\/eur\/cx-summit-2021\/en\/registration.aspx\">SAP CX Summit<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>O spole\u010dnosti SAP<\/strong><br \/>\nStrategi\u00ed spole\u010dnosti SAP je pomoci firm\u00e1m st\u00e1t se inteligentn\u00edm podnikem. Jako l\u00eddr na trhu s podnikov\u00fdm aplika\u010dn\u00edm softwarem pom\u00e1h\u00e1 firm\u00e1m v\u0161ech velikost\u00ed a ze v\u0161ech obor\u016f k lep\u0161\u00edmu fungov\u00e1n\u00ed. 77 % sv\u011btov\u00fdch v\u00fdnos\u016f z\u00a0obchodn\u00edch transakc\u00ed m\u00e1 co do\u010din\u011bn\u00ed se syst\u00e9my SAP. Technologie, jejich\u017e sou\u010d\u00e1st\u00ed je strojov\u00e9 u\u010den\u00ed, internet v\u011bc\u00ed a pokro\u010dil\u00e9 analytiky, pom\u00e1haj\u00ed na\u0161im z\u00e1kazn\u00edk\u016fm p\u0159etvo\u0159it jejich firmy v\u00a0inteligentn\u00ed podnik\u00e1n\u00ed. SAP poskytuje jednotlivc\u016fm a organizac\u00edm obchodn\u00ed expert\u00edzu a rozv\u00edj\u00ed spolupr\u00e1ci, d\u00edky n\u00ed\u017e jim umo\u017e\u0148uje m\u00edt v\u017edy n\u00e1skok p\u0159ed konkurenc\u00ed. Spole\u010dnostem zprost\u0159edkov\u00e1v\u00e1me jednoduch\u00e9 vyu\u017eit\u00ed technologi\u00ed, d\u00edky \u010demu\u017e mohou n\u00e1\u0161 software vyu\u017e\u00edvat tak, jak sami cht\u011bj\u00ed a bez komplikac\u00ed. Na\u0161e end-to-end sady aplikac\u00ed a slu\u017eeb pom\u00e1haj\u00ed z\u00e1kazn\u00edk\u016fm z\u00a0komer\u010dn\u00ed i ve\u0159ejn\u00e9 sf\u00e9ry a nap\u0159\u00ed\u010d 25 r\u016fzn\u00fdmi odv\u011btv\u00edmi v dosahov\u00e1n\u00ed vy\u0161\u0161\u00edch zisk\u016f, v p\u0159izp\u016fsobov\u00e1n\u00ed se aktu\u00e1ln\u00edm pot\u0159eb\u00e1m a ve schopnosti t\u011b\u017eit z\u00a0rozd\u00edln\u00e9ho p\u0159\u00edstupu. D\u00edky celosv\u011btov\u00e9 s\u00edti z\u00e1kazn\u00edk\u016f, partner\u016f, zam\u011bstnanc\u016f a uv\u011bdom\u011bl\u00fdch l\u00eddr\u016f pom\u00e1h\u00e1 SAP ke zkvalit\u0148ov\u00e1n\u00ed lidsk\u00fdch \u017eivot\u016f. V \u010cesk\u00e9 republice p\u016fsob\u00ed spole\u010dnost od roku 1992 a dosud z\u00edskala v\u00edce ne\u017e 1 300 z\u00e1kazn\u00edk\u016f z oblasti podnik\u016f, finan\u010dn\u00edch instituc\u00ed a organizac\u00ed ve\u0159ejn\u00e9 spr\u00e1vy. Sou\u010d\u00e1st\u00ed SAP v \u010cesk\u00e9 republice je tak\u00e9 SAP Services, SAP Ariba a SAP Concur. Pro vice informac\u00ed nav\u0161tivte\u00a0<a href=\"http:\/\/www.sap.com\">www.sap.com<\/a>,\u00a0<a href=\"https:\/\/news.sap.com\/\">SAP News Center<\/a>\u00a0a sledujte SAP na Twitteru\u00a0<a href=\"http:\/\/twitter.com\/sapnews\/\">@sapnews<\/a>\u00a0\u010di na Instagramu\u00a0<a href=\"https:\/\/www.instagram.com\/lifeatsap\/\">@LifeAtSap<\/a>.<\/p>\n<p># # #<\/p>\n<p>Ve\u0161ker\u00e9 v\u00fdroky obsa\u017een\u00e9 v tomto dokumentu nevyjad\u0159uj\u00ed historick\u00e9 skute\u010dnosti a p\u0159edstavuj\u00ed v\u00fdroky t\u00fdkaj\u00edc\u00ed se budoucnosti ve smyslu americk\u00e9ho Z\u00e1kona o reform\u011b veden\u00ed soudn\u00edch spor\u016f t\u00fdkaj\u00edc\u00edch se soukrom\u00fdch cenn\u00fdch pap\u00edr\u016f z roku 1995. V\u00fdrazy jako \u201ep\u0159edpokl\u00e1dat\u201c, \u201edomn\u00edvat se\u201c, \u201eodhadovat\u201c, \u201eo\u010dek\u00e1vat\u201c, \u201ep\u0159edpov\u00eddat\u201c, \u201ezam\u00fd\u0161let\u201c, \u201emoci\u201c, \u201epl\u00e1novat\u201c, \u201epredikovat\u201c, \u201em\u011bl by\u201c a \u201ebude\u201c a podobn\u00e9 v\u00fdrazy ve vztahu ke spole\u010dnosti SAP ozna\u010duj\u00ed takov\u00e9to v\u00fdroky t\u00fdkaj\u00edc\u00ed se budoucnosti. Spole\u010dnost SAP se \u017e\u00e1dn\u00fdm zp\u016fsobem nezavazuje v\u00fdroky t\u00fdkaj\u00edc\u00ed se budoucnosti ve\u0159ejn\u011b aktualizovat nebo revidovat. Ve\u0161ker\u00e9 v\u00fdroky t\u00fdkaj\u00edc\u00ed se budoucnosti podl\u00e9haj\u00ed r\u016fzn\u00fdm rizik\u016fm a nejistot\u00e1m, kter\u00e9 mohou zp\u016fsobit, \u017ee se skute\u010dn\u00e9 v\u00fdsledky budou podstatn\u011b li\u0161it od p\u0159edpoklad\u016f. Faktory, kter\u00e9 mohou ovlivnit budouc\u00ed hospod\u00e1\u0159sk\u00e9 v\u00fdsledky spole\u010dnosti SAP, jsou podrobn\u011bji pops\u00e1ny v dokumentech p\u0159edlo\u017een\u00fdch americk\u00e9 Komisi pro cenn\u00e9 pap\u00edry a burzu (SEC) v\u010detn\u011b nejnov\u011bj\u0161\u00ed v\u00fdro\u010dn\u00ed zpr\u00e1vy na formul\u00e1\u0159i 20-F. \u010cten\u00e1\u0159\u016fm doporu\u010dujeme, aby se na takov\u00e9to v\u00fdroky t\u00fdkaj\u00edc\u00ed se budoucnosti nespol\u00e9hali. V\u00fdroky maj\u00ed vypov\u00eddac\u00ed hodnotu pouze v okam\u017eiku jejich vyd\u00e1n\u00ed.<\/p>\n<p>\u00a9 2021 SAP SE. V\u0161echna pr\u00e1va vyhrazena.<\/p>\n<p>SAP a jin\u00e9 produkty a slu\u017eby SAP zm\u00edn\u011bn\u00e9 v tomto dokumentu a jejich loga jsou ochrann\u00fdmi zn\u00e1mkami nebo zapsan\u00fdmi ochrann\u00fdmi zn\u00e1mkami spole\u010dnosti SAP SE v N\u011bmecku a dal\u0161\u00edch zem\u00edch. Dal\u0161\u00ed informace a upozorn\u011bn\u00ed ohledn\u011b ochrann\u00fdch zn\u00e1mek naleznete na adrese <a href=\"https:\/\/www.sap.com\/copyright\">https:\/\/www.sap.com\/copyright<\/a><u>.<\/u><\/p>\n<p><strong>Pozn\u00e1mka pro novin\u00e1\u0159e:<\/strong><br \/>\nIlustra\u010dn\u00ed videa ve vys\u00edlac\u00ed kvalit\u011b a fotografie v tiskov\u00e9 kvalit\u011b jsou k dispozici k n\u00e1hledu a sta\u017een\u00ed na adrese <a href=\"http:\/\/www.sap.com\/photos\">www.sap.com\/photos<\/a>. Naleznete zde materi\u00e1ly ve vysok\u00e9m rozli\u0161en\u00ed. Videa na r\u016fzn\u00e1 t\u00e9mata jsou ke zhl\u00e9dnut\u00ed na <a href=\"http:\/\/www.sap-tv.com\">www.sap-tv.com<\/a>. Videa odtud m\u016f\u017eete vkl\u00e1dat do sv\u00fdch webov\u00fdch str\u00e1nek nebo sd\u00edlet jako odkaz e-mailem, p\u0159\u00edpadn\u011b se p\u0159ihl\u00e1sit k odb\u011bru novinek ze SAP TV prost\u0159ednictv\u00edm RSS.<\/p>\n<p><strong>V\u00edce informac\u00ed pro novin\u00e1\u0159e:<\/strong><br \/>\nSAP \u010cR: Jitka Valou\u0161kov\u00e1, +420 605 544 935, jitka.valouskova@sap.com<br \/>\nAgentura PRCOM: Kamil Pittner, +420 604 241 482, kamil.pittner@prcom.cz<\/p>\n<p>Prohl\u00e1\u0161en\u00ed spole\u010dnosti SAP o ochran\u011b osobn\u00edch \u00fadaj\u016f najdete <a href=\"https:\/\/www.sap.com\/corporate\/en\/legal\/privacy.html\">zde<\/a>. Pokud ji\u017e d\u00e1le nechcete dost\u00e1vat materi\u00e1ly, dejte n\u00e1m pros\u00edm v\u011bd\u011bt na kontakty uveden\u00e9 v\u00fd\u0161e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Praha \u2014 25. kv\u011btna 2021 \u2014 Zm\u011bny spot\u0159ebitelsk\u00e9ho chov\u00e1n\u00ed a charakteru lidsk\u00e9 pr\u00e1ce vlivem digitalizace stav\u00ed firmy p\u0159ed nov\u00e9 v\u00fdzvy. Na jedn\u00e9 stran\u011b mus\u00ed pe\u010dovat&#8230;<\/p>\n","protected":false},"author":29,"featured_media":1940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4503881,4566000,4566723,4976,4503006,4565718],"tags":[],"sapn-display":[4564902,4565209,4565335],"sapn-type":[4569458],"class_list":["post-1939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekosystem","category-firemni","category-odvetvi","category-technologie","category-udalosti","category-zakaznik","sapn-display-hero","sapn-display-top-stories","sapn-display-homepage-hero","sapn-type-tiskova-zprava"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Chov\u00e1n\u00ed spot\u0159ebitel\u016f se m\u011bn\u00ed, zam\u011bstnanci pot\u0159ebuj\u00ed empatii - SAP Czech Republic Pro novin\u00e1\u0159e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/cz\/2021\/05\/chovani-spotrebitelu-se-meni-zamestnanci-potrebuji-empatii\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chov\u00e1n\u00ed spot\u0159ebitel\u016f se m\u011bn\u00ed, zam\u011bstnanci pot\u0159ebuj\u00ed empatii\" \/>\n<meta property=\"og:description\" content=\"Praha \u2014 25. kv\u011btna 2021 \u2014 Zm\u011bny spot\u0159ebitelsk\u00e9ho chov\u00e1n\u00ed a charakteru lidsk\u00e9 pr\u00e1ce vlivem digitalizace stav\u00ed firmy p\u0159ed nov\u00e9 v\u00fdzvy. 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