{"id":2957,"date":"2023-11-23T10:51:09","date_gmt":"2023-11-23T10:51:09","guid":{"rendered":"https:\/\/news.sap.com\/cz\/?p=2957"},"modified":"2024-01-08T18:39:55","modified_gmt":"2024-01-08T18:39:55","slug":"sestinasobna-navratnost-investice-do-marketingu-puma-zavedla-nove-technologie-od-sap-a-mention-me","status":"publish","type":"post","link":"https:\/\/news.sap.com\/cz\/2023\/11\/sestinasobna-navratnost-investice-do-marketingu-puma-zavedla-nove-technologie-od-sap-a-mention-me\/","title":{"rendered":"\u0160estin\u00e1sobn\u00e1 n\u00e1vratnost investice do marketingu. Puma zavedla nov\u00e9 technologie od SAP a Mention Me"},"content":{"rendered":"

Celosv\u011btov\u00fd trh s oble\u010den\u00edm a obuv\u00ed by m\u011bl letos podle serveru Statista p\u0159ekro\u010dit hodnotu 60 bilion\u016f korun. Aby mohly firmy z r\u016fstu co nejv\u00edce t\u011b\u017eit, hledaj\u00ed cesty, jak zefektivnit sv\u00e9 fungov\u00e1ni a zlep\u0161it vztah se z\u00e1kazn\u00edky. Mezi n\u011b se \u0159ad\u00ed i sportovn\u00ed zna\u010dka Puma, kter\u00e1 implementovala nov\u00e9 technologie od spole\u010dnost\u00ed SAP a Mention Me. Ty j\u00ed pomohly dos\u00e1hnout \u0161estin\u00e1sobn\u00e9 n\u00e1vratnosti investice do nov\u00e9ho referen\u010dn\u00edho programu, kter\u00fd letos roz\u0161\u00ed\u0159ila do dal\u0161\u00edch devaten\u00e1cti zem\u00ed.<\/p>\n

\u0158e\u0161en\u00ed SAP umo\u017e\u0148uje jedn\u00e9 z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch sportovn\u00edch zna\u010dek pokro\u010dilou datovou analytiku a hyper-personalizaci komunikace. \u201eChceme oslovit toho spr\u00e1vn\u00e9ho z\u00e1kazn\u00edka s relevantn\u00ed zpr\u00e1vou v prav\u00fd \u010das a prost\u0159ednictv\u00edm t\u00e9 nejlep\u0161\u00ed platformy. Toho m\u016f\u017eeme dos\u00e1hnout d\u00edky \u0159e\u0161en\u00ed SAP Emarsys Customer Engagement<\/a>,\u201c<\/em> \u0159\u00edk\u00e1 David Witts, seniorn\u00ed CRM mana\u017eer Puma.<\/p>\n

Pro zna\u010dku Puma to znamen\u00e1 i lep\u0161\u00ed segmentaci na z\u00e1klad\u011b kombinace back-office dat a informac\u00ed z\u00edskan\u00fdch p\u0159\u00edmo od z\u00e1kazn\u00edk\u016f. Syst\u00e9my od SAP zohled\u0148uj\u00ed i z\u00e1kazn\u00edky, kte\u0159\u00ed produkty dan\u00e9 zna\u010dky dlouho nenakoupili, ale doporu\u010duj\u00ed je sv\u00fdm p\u0159\u00e1tel\u016fm a zn\u00e1m\u00fdm.<\/p>\n

Pro sv\u016fj nov\u00fd referen\u010dn\u00ed program v oblasti p\u0159\u00edm\u00e9ho prodeje z\u00e1kazn\u00edk\u016fm (D2C) pak Puma oslovila spole\u010dnost Mention Me. Program spustila na \u0161esti hlavn\u00edch evropsk\u00fdch trz\u00edch. Z\u00e1kazn\u00edci, kte\u0159\u00ed v r\u00e1mci nov\u00e9ho referen\u010dn\u00edho programu obdr\u017eeli pozitivn\u00ed referenci na produkt Puma, sd\u00edleli doporu\u010den\u00ed s dal\u0161\u00edmi lidmi \u010dty\u0159ikr\u00e1t \u010dast\u011bji v porovn\u00e1n\u00ed s ostatn\u00edmi marketingov\u00fdmi kan\u00e1ly. To p\u0159ineslo sportovn\u00ed zna\u010dce i 10% zlep\u0161en\u00ed konverze z\u00e1kazn\u00edk\u016f a \u0161estin\u00e1sobnou n\u00e1vratnost investice do referen\u010dn\u00edho programu. Letos Puma spustila program v devaten\u00e1cti dal\u0161\u00edch zem\u00edch.<\/p>\n

\u0158e\u0161en\u00ed Mention Me je pln\u011b integrov\u00e1no s platformou SAP Emarsys. \u201eMluvit se z\u00e1kazn\u00edkem je um\u011bn\u00ed a pr\u00e1ce s technologiemi v n\u011bm hraje nezastupitelnou roli. Jen pokud m\u00e1te ta spr\u00e1vn\u00e1 data a n\u00e1stroje, m\u016f\u017eete poznat sv\u00e9ho z\u00e1kazn\u00edka a v\u011bd\u011bt p\u0159esn\u011b, kdy, jak, kde a s \u010d\u00edm ho oslovit,\u201c<\/em> \u0159\u00edk\u00e1 Filip My\u0161ka, Customer Experience Solutions Executive ve spole\u010dnosti SAP. \u201eD\u00edky platform\u011b SAP m\u016f\u017ee obchodn\u00ed t\u00fdm Puma sledovat, kter\u00e9 zpr\u00e1vy z\u00e1kazn\u00edk otev\u00edr\u00e1, kter\u00e9 ignoruje a na kter\u00e9 klik\u00e1. To poskytuje p\u0159\u00edle\u017eitost nejen k odpov\u00eddaj\u00edc\u00ed reakci, ale tak\u00e9 k predikc\u00edm s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence.\u201c<\/em><\/p>\n

 <\/p>\n

\n

Kontakt pro m\u00e9dia:<\/strong>
\nDominik Je\u017eek, +420 720 034 071, dominik.jezek@sap.com<\/a><\/p>\n

O spole\u010dnosti SAP<\/strong><\/p>\n

Strategi\u00ed spole\u010dnosti SAP je pomoci ka\u017ed\u00e9 firm\u011b fungovat jako inteligentn\u00ed podnik. Jako l\u00eddr na trhu podnikov\u00e9ho aplika\u010dn\u00edho softwaru pom\u00e1h\u00e1 SAP firm\u00e1m v\u0161ech velikost\u00ed a ve v\u0161ech odv\u011btv\u00edch fungovat co nejl\u00e9pe: Z\u00e1kazn\u00edci spole\u010dnosti SAP vytv\u00e1\u0159ej\u00ed 87 % celkov\u00e9ho sv\u011btov\u00e9ho obchodu. Technologie strojov\u00e9ho u\u010den\u00ed, internetu v\u011bc\u00ed (IoT) a pokro\u010dil\u00e9 analytiky v SAP pom\u00e1haj\u00ed prom\u011bnit podnik\u00e1n\u00ed z\u00e1kazn\u00edk\u016f v inteligentn\u00ed podniky. SAP pom\u00e1h\u00e1 lidem a organizac\u00edm z\u00edskat p\u0159ehled o podnik\u00e1n\u00ed a podporuje spolupr\u00e1ci, kter\u00e1 jim pom\u00e1h\u00e1 udr\u017eet si n\u00e1skok p\u0159ed konkurenc\u00ed. SAP zjednodu\u0161uje podnikov\u00e9 technologie, aby mohli klienti vyu\u017e\u00edvat software SAP tak, jak cht\u011bj\u00ed. Komplexn\u00ed sada aplikac\u00ed a slu\u017eeb SAP umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm z 25 odv\u011btv\u00ed po cel\u00e9m sv\u011bt\u011b fungovat ziskov\u011b, neust\u00e1le se p\u0159izp\u016fsobovat a m\u011bnit v\u011bci k lep\u0161\u00edmu. D\u00edky glob\u00e1ln\u00ed s\u00edti z\u00e1kazn\u00edk\u016f, partner\u016f, zam\u011bstnanc\u016f a l\u00eddr\u016f pom\u00e1h\u00e1 SAP sv\u011btu l\u00e9pe fungovat a zlep\u0161ovat \u017eivoty lid\u00ed. Dal\u0161\u00ed informace naleznete na www.sap.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Celosv\u011btov\u00fd trh s oble\u010den\u00edm a obuv\u00ed by m\u011bl letos podle serveru Statista p\u0159ekro\u010dit hodnotu 60 bilion\u016f korun. Aby mohly firmy z r\u016fstu co nejv\u00edce t\u011b\u017eit,…<\/p>\n","protected":false},"author":29,"featured_media":2958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4569328,4976,4565718],"tags":[10,5567138,5620081,5619994,4572129,5620083,5619987,4582867,5620082,5620075],"sapn-display":[4564902,4565335],"sapn-type":[4566354,4569458],"class_list":["post-2957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseni","category-technologie","category-zakaznik","tag-cloud","tag-customer-experience","tag-cx","tag-digitalizace","tag-digitalni-transformace","tag-mention-me","tag-sap","tag-sap-cloud-platform","tag-sap-emarsys","tag-sap-store","sapn-display-hero","sapn-display-homepage-hero","sapn-type-novinky","sapn-type-tiskova-zprava"],"yoast_head":"\n\u0160estin\u00e1sobn\u00e1 n\u00e1vratnost investice do marketingu. 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