{"id":2762,"date":"2020-01-06T08:00:31","date_gmt":"2020-01-06T08:00:31","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=2762"},"modified":"2024-08-01T19:07:28","modified_gmt":"2024-08-01T17:07:28","slug":"data-mod-madspild","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2020\/01\/data-mod-madspild\/","title":{"rendered":"Data mod madspild"},"content":{"rendered":"<p class=\"lead\"><strong>Madspild er et gigantisk globalt problem og bek\u00e6mpelsen er p\u00e5 FN\u2019s liste over verdensm\u00e5l. B\u00e5de detailhandelen og it-industrien kan g\u00f8re en positiv forskel.\u00a0\u00a0 <\/strong><\/p>\n<p>Madspild for\u00e5rsager otte pct. af verdens CO2-udslip. V\u00e6rdien af madspildet svarer til tre gange Danmarks BNP. Rundt regnet svarer madspildet til afgr\u00f8derne fra et landbrugsareal p\u00e5 st\u00f8rrelse med Kina. Disse opsigtv\u00e6kkende informationer hentet fra Milj\u00f8styrelsens hjemmeside g\u00f8r problemet lidt st\u00f8rre end til noget, vi kan rende rundt og have halvd\u00e5rlig samvittighed over derhjemme, n\u00e5r vi smider madrester i skraldespanden. Vi kan og skal g\u00f8re noget hele vejen fra landbrug og produktion til distribution og forbrug.<\/p>\n<h2><strong>Mad skal spises<\/strong><\/h2>\n<p>Detailhandlen kan g\u00f8re meget, og mange er godt i gang. Som forbrugere skal vi eksempelvis have mulighed for at v\u00e6lge de varer som er t\u00e6t p\u00e5 sidste salgsdato. Reelt er det jo en kommunikationsopgave og dermed ogs\u00e5 relevant for os i it-industrien, som kan hj\u00e6lpe med data og digitalisering. Vi skal alts\u00e5 have tilf\u00f8rt den rette forbruger viden om, hvor den billigere og snart udl\u00f8bne vare befinder sig. Det er pr\u00e6cis tanken bag app\u2019en \u201dMad skal spises\u201d. (V\u00e6rsgo, at hente den. Du bliver dansker nummer 150.001). Et glimrende initiativ fra Salling Groups side.<\/p>\n<h2><strong>Doing good is good business <\/strong><\/h2>\n<p>Projektet er ikke filantropi. Det er en god forretning b\u00e5de finansielt, logistisk og imagem\u00e6ssigt. Eksempelvis er det jo bedre at s\u00e6lge varer end at destruere dem. Tilbuddene kan ogs\u00e5 for\u00f8ge trafikken i butikken og skabe meroms\u00e6tning. Logistisk set kan \u00f8nsket om at minimere madspild bruges i en langsigtet optimering af forsyningsk\u00e6den. Vi h\u00e6nger jo sammen. N\u00e5r vi handler sammen, og hvis k\u00e6den presser leverand\u00f8ren for h\u00e5rdt p\u00e5 perfekte produkter, s\u00e5 skaber man bare madspild hos dem. Den krumme agurk og det lille \u00e6ble er stadig mad, og vi g\u00f8r livet nemmere for producenter og leverand\u00f8rer, hvis vi sl\u00e6kker p\u00e5 un\u00f8dvendige krav om perfektion i produkterne. Endelig vil en intelligent indsats over for madspild blive bel\u00f8nnet af kritiske forbrugere til fordel for omd\u00f8mme og brand.<\/p>\n<h2><strong>Teknologi bidrager<\/strong><\/h2>\n<p>Salling Group var selv klar over, at minimering af Nettos madspild er fint, men det ville v\u00e6re endnu bedre hvis flere f\u00f8devarebutikker var med p\u00e5 vognen. Og det er n\u00e6ppe realistisk, at de afleverer data til Salling Group og bare kobler sig op hos konkurrenten. Derfor har vi hos SAP lagt os i selen for at skabe den platform, som alle butikker kan v\u00e6lge at bruge. Food Waste Fighter hedder projektet. Det skal v\u00e6re s\u00e5 automatisk som muligt at l\u00e6gge varer op, og k\u00e6den skal selv kunne bestemme, hvor og hvordan outputtet bruges.<\/p>\n<p>Med tusinder af varenumre er det en ny udfordring for butikkerne at definere, lokalisere og m\u00e6rke eller flytte varerne. Selve on-boardingen af varer p\u00e5 platformen kr\u00e6ver derfor en s\u00e6rlig app til butikspersonalet. Intelligensen bag handler om at bruge data om sidste salgsdag til at st\u00f8tte personalet med den tidskritiske beslutning om hvorn\u00e5r og hvad, der skal udbydes til lavere pris.<\/p>\n<p>R\u00e5 estimater siger, at en k\u00e6de gennem promovering kan eliminere 15 pct af det svind, der skyldes datom\u00e6rkede produkter t\u00e6t p\u00e5 udl\u00f8bsdato. Faktisk meget store v\u00e6rdier. Men butikkerne f\u00e5r dem kun realiseret, hvis hensynet til at minimere spild spiller ind p\u00e5 hele \u201dbagkontorets\u201d palette af systemer til supply chain, indk\u00f8b og markedsf\u00f8ring. Det handler om data, og derfor kan it-industrien bidrage til at arbejde med netop dette verdensm\u00e5l.<\/p>\n<h2><strong>Innovation og verdensm\u00e5l<\/strong><\/h2>\n<p>N\u00e5r man arbejder p\u00e5 et projekt relateret til et af FN\u2019s 17 verdensm\u00e5l, s\u00e5 stiger energi, engagement og graden af dedikation. I dette tilf\u00e6lde handler det b\u00e5de om god forretning, sund fornuft og god CSR. Jeg kan identificere tre tommelfingerregler, som m\u00e5ske kan hj\u00e6lpe andre p\u00e5 projekter, der underst\u00f8tter store og forkromede m\u00e5l.<\/p>\n<p>For det f\u00f8rste er det vigtigt, at man researcher i bund, f\u00f8r man g\u00e5r i gang med at bygge l\u00f8sninger. For det andet skal man bruge den v\u00e6rkt\u00f8jskasse af innovationsmetoder, som faktisk virker. S\u00e5dan sikrer man, at den smukke ide m\u00f8der den rette modstand tidligt nok, s\u00e5 den bliver rigtig st\u00e6rk og levedygtig p\u00e5 langt sigt. Endelig for det tredje s\u00e5 kr\u00e6ver det mod og vilje. Ligegyldigt hvor god en business case og hvor mange verdensm\u00e5l, man underst\u00f8tter, s\u00e5 st\u00e5r og falder projektet med ledelsens opbakning!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2681\" src=\"https:\/\/news.sap.com\/denmark\/files\/2019\/12\/Gitte-Winther-Bruun_Presales-Manager-Customer-Innovation_SAP-Danmark_2018-e1576837006555-875x1024.jpg\" alt=\"\" width=\"469\" height=\"549\" \/><\/p>\n<p>Gitte Winther Bruhn, Head of Presales Program Office, SAP Nordic<\/p>\n<p><em>Denne klumme er oprindeligt publiceret i B\u00f8rsen.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madspild er et gigantisk globalt problem og bek\u00e6mpelsen er p\u00e5 FN\u2019s liste over verdensm\u00e5l. B\u00e5de detailhandelen og it-industrien kan g\u00f8re en positiv forskel.\u00a0\u00a0 Madspild for\u00e5rsager&#8230;<\/p>\n","protected":false},"author":2997,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4520855,8493,4522668,4579962],"tags":[5562292,5562745,5564097,5566073,5562744,5562455],"sapn-display":[5566077,5566075,45149,4579516,60294],"sapn-type":[5563396],"class_list":["post-2762","post","type-post","status-publish","format-standard","hentry","category-forretningslosninger","category-kunde","category-teknologi","category-virksomhedsinformation","tag-baeredygtighed","tag-mad-skal-spises","tag-madspild","tag-mobil","tag-netto","tag-salling-group","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-artikel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data mod madspild - SAP Danmark Nyheder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2020\/01\/data-mod-madspild\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data mod madspild\" \/>\n<meta property=\"og:description\" content=\"Madspild er et gigantisk globalt problem og bek\u00e6mpelsen er p\u00e5 FN\u2019s liste over verdensm\u00e5l. 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