{"id":2950,"date":"2020-05-18T08:00:27","date_gmt":"2020-05-18T08:00:27","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=2950"},"modified":"2020-05-11T14:42:22","modified_gmt":"2020-05-11T14:42:22","slug":"e-handelen-bestod-den-globale-stresstest-vi-har-ogsa-laert-et-par-ting-mere","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2020\/05\/e-handelen-bestod-den-globale-stresstest-vi-har-ogsa-laert-et-par-ting-mere\/","title":{"rendered":"E-handelen bestod den globale stresstest. Vi har ogs\u00e5 l\u00e6rt et par ting mere"},"content":{"rendered":"

Pandemien har \u00e6ndret vores verden, og forel\u00f8big kan jeg se konturerne af tre blivende effekter af corona-krisen: E-handlen best\u00e5r \u00e5rhundredets stresstest, store komplekse projekter bliver mere virtuelle fremover og virksomhederne og deres kommunikation tager ansvar, n\u00e5r det virkelig g\u00e6lder.\u00a0\u00a0\u00a0\u00a0 \u00a0<\/strong><\/p>\n

Nemlig.com hyrer i bundter sammen med Amazon, fordi e-handelen har f\u00e5et et boost af helt ufattelige dimensioner som f\u00f8lge af smittefare, krise, lock-down og udgangsforbud. Tilsvarende har vi hos SAP registreret nogle helt abnorme trafiktal hos virksomheder, der bruger vores commerce-l\u00f8sninger i Europa. I forhold til 2019 er antallet af k\u00f8b i f\u00f8rste kvartal steget med 77 pct. og oms\u00e6tningen med 109 pct. Oms\u00e6tningen i f\u00f8rste kvartal 2020 udg\u00f8r 43 pct. af den samlede oms\u00e6tning i hele 2019!<\/p>\n

Krise-resistente projekter<\/strong><\/h2>\n

E-handelen har efter f\u00e5 og spredte hick-ups i starten klaret corona-pandemiens enorme, globale stresstest med bravour. Jeg tror, at krisen vil forme fremtiden og s\u00e6tte varige spor. Vi vil se en fastholdt \u00f8get andel af online shopping, ogs\u00e5 hvis normaliteten indfinder sig igen.<\/p>\n

Vi har ogs\u00e5 set, at en lang r\u00e6kke opgaver og projekter har v\u00e6ret resistente over for krisen. Virksomheder har fastholdt og skruet op for de digitale aktiviteter, som erstatter og supplerer face-to-face mellem mennesker: Pr\u00e6ventiv vedligeholdelse, servicel\u00f8sninger, IoT og naturligvis e-handel.<\/p>\n

Det er klart, at n\u00e5r den digitale kanal pludselig er den eneste man har til omverdenen, s\u00e5 bliver der et entydigt fokus p\u00e5 at stabilisere, sikre og udvide den. Men igen. Jeg tror, at dele af dette fokus er kommet for at blive. Det er sp\u00e6ndende og positivt, men man skal holde sig for \u00f8je at stigningen i e-handel ikke kompenserer tiln\u00e6rmelsesvist fuldt ud for de kolossale tab, som virksomhederne i langt de fleste brancher oplever under pandemien.<\/p>\n

Virtuel organisering vinder indpas<\/strong><\/h2>\n

N\u00e6sten alle virksomheder har ogs\u00e5 oplevet et brat skifte til virtuelle samarbejdsformer. Teams, Slack, Skype, Zoom, GoogleHangouts og WebEx er pludselig blevet hvermandseje. Moderne medarbejderes digitale skill-set er generelt ekspanderet mere de sidste par m\u00e5neder end p\u00e5 de foreg\u00e5ende tre \u00e5r.<\/p>\n

Hos os i it-verdenen har vi gjort en meget konkret og m\u00e5ske overraskende opdagelse: De store komplekse samarbejdsprojekter med store projektteams fra flere virksomheder er blevet mere effektive. Kunderne fort\u00e6ller noget overraskede, at deadlines bliver n\u00e5et midt i krisetider med st\u00f8rre produktivitet p\u00e5 trods af alle de bensp\u00e6nd, som f\u00f8lger med.<\/p>\n

Voksende produktivitet og effektivitet kan selvf\u00f8lgelig skyldes, at n\u00f8d l\u00e6rer n\u00f8gen kvinde at spinde. N\u00e5r vi pludselig alle arbejder hjemmefra med en lidt forh\u00f8jet puls i en s\u00e6rlig krisetid, s\u00e5 bliver vi alle sammen mere seri\u00f8se og fokuserede.<\/p>\n

Paradoksal intervention<\/strong><\/h2>\n

Det minder meget om den paradoksale intervention, som ligger i den klassiske v\u00e6rkt\u00f8jskasse hos projektledere: N\u00e5r et projekt med 20 mennesker har mistet fremdrift, s\u00e5 fjern fem personer, og bed de bedste femten om at blive f\u00e6rdige. Det handler om at stoppe snik-snak og f\u00e5 beslutningerne taget og arbejdsopgaverne l\u00f8st.<\/p>\n

Under krisen fik mange af vores projekter et lignende bensp\u00e6nd. De var muligvis hjulpet af, at rammer og m\u00e5l var sat op i f\u00e6llesskab i fysisk kontakt, og p\u00e5 det grundlag kan vi bedre g\u00e5 hver til sit og arbejde virtuelt med at levere. Jeg tror ikke desto mindre, at vi vil l\u00e6re af dette fremover, s\u00e5 vi f\u00e5r dette l\u00f8ft i projekteffektiviteten med ud af krisen. Virtuel organisering vil vinde frem navnlig i projekternes sene faser.<\/p>\n

CSR for alvor<\/strong><\/h2>\n

Krisen har naturligvis forandret den politiske arena, mediebilledet og den kommercielle kommunikation. Det forekommer pludselig upassende, st\u00f8jende og useri\u00f8st at pushe traditionelle salgsbudskaber. Krisen har ramt vildt forskelligt. Hvor hele luftfartsindustrien er reduceret til ukendelighed, har e-handlere aldrig haft mere travlt. Hospitaler er under pres, mens skoler er lukket.<\/p>\n

Selvom det er tydeligt, at visse annonc\u00f8rer har skullet bruge tid p\u00e5 at omstille sig, og at al markedsf\u00f8ring ikke er realtidsgenereret med kunden og den \u00f8jeblikkelige kontekst som udl\u00f8ser af budskab og tilbud, s\u00e5 gl\u00e6der jeg mig over, hvor relativt f\u00e5 gribbe vi har set cirkle over os og tjene groteske avancer p\u00e5 fx v\u00e6rnemidler. Tv\u00e6rtimod har virksomhederne omstillet produktion og l\u00f8ftet i flok frivilligt i samarbejde med myndigheder. Det er jo CSR i praksis, at vi afmonterer det kommercielle sigte, og i stedet arbejder p\u00e5 at redde liv.<\/p>\n

 <\/p>\n

 <\/p>\n

Af <\/em><\/strong>Jonas Almstrup<\/em><\/strong>, <\/em><\/strong>nordisk ansvarlig for Customer Experience hos SAP, der bl.a. leverer cloud-l\u00f8sninger inden for kunde, salg, marketing, service og e-handel.<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Denne klumme er oprindeligt publiceret i <\/em>Markedsf\u00f8ring den <\/em>4. maj 2020.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pandemien har \u00e6ndret vores verden, og forel\u00f8big kan jeg se konturerne af tre blivende effekter af corona-krisen: E-handlen best\u00e5r \u00e5rhundredets stresstest, store komplekse projekter bliver…<\/p>\n","protected":false},"author":2999,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4520855,4579962],"tags":[5564465,4645584,5562711,4645765],"sapn-display":[45149,4579516,60294],"sapn-type":[],"class_list":["post-2950","post","type-post","status-publish","format-standard","hentry","category-forretningslosninger","category-virksomhedsinformation","tag-covid-19","tag-customer-experience","tag-e-handel","tag-jonas-almstrup","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero"],"yoast_head":"\nE-handelen bestod den globale stresstest. 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