{"id":2954,"date":"2020-01-26T13:22:43","date_gmt":"2020-01-26T13:22:43","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=2954"},"modified":"2020-05-15T12:51:27","modified_gmt":"2020-05-15T12:51:27","slug":"spred-de-indsamlede-oplevelsesdata","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2020\/01\/spred-de-indsamlede-oplevelsesdata\/","title":{"rendered":"Spred de indsamlede oplevelsesdata"},"content":{"rendered":"

Spred de indsamlede oplevelsesdata<\/strong><\/h1>\n

Form\u00e5let med at indsamle information om kundernes oplevelser er at kunne registrere deres f\u00f8lelser, tanker og adf\u00e6rd for at forst\u00e5 deres behov og \u00f8nsker bedre.<\/p>\n

For at f\u00e5 det maksimale udbytte af disse data er det n\u00f8dvendigt at udvide b\u00e5de typen af mennesker, hvis oplevelser vi m\u00e5ler, og selve typen af oplevelser.<\/p>\n

Hvad ang\u00e5r forskellige grupper er en opdeling af dem i brede kategorier baseret p\u00e5 k\u00f8n og etnicitet kun udgangspunktet for at opn\u00e5 mangfoldighed. Disse brede grupperinger p\u00e5virker menneskers oplevelser, men det g\u00f8r mange andre granul\u00e6re kategorier ogs\u00e5, fra alder, placering og uddannelse til helbredsm\u00e6ssig historik og politisk overbevisning.<\/p>\n

Internt i organisationer er det ikke l\u00e6ngere et mystisk koncept. Det er praktisk talt almen viden, at mange forskellige medarbejdere giver en virksomhed fordelen ved at kunne udnytte forskelligartede synspunkter.<\/p>\n

Men det er p\u00e5 tide at udvide mangfoldighedskonceptet til ogs\u00e5 at omfatte kunderne. Vi tager allerede h\u00f8jde for forskellige pr\u00e6ferencer i kanaler og enheder. Nu skal vi udforske mangfoldigheden i kundeoplevelsen.<\/p>\n

Ved at inkludere forskelle som lokalsamfund, kulturer og livsstil i klassifikationerne f\u00e5r vi en mere detaljeret, nuanceret viden om vores nuv\u00e6rende og potentielle kunder, og hvordan man bedst giver brugertilpassede oplevelser til en bred vifte af dem.<\/p>\n

N\u00e5r du har fastlagt, hvilken type oplevelsesdata du vil m\u00e5le, b\u00f8r du n\u00f8je overveje din definition af \u201dmangfoldighed\u201d. Det er vigtigt at indsamle data fra mange forskelligartede kilder, men det er lige s\u00e5 vigtigt at bruge en finkornet analysemetode. Et lille antal vanskeligg\u00f8r definitive analyser, men en standardmetode med store segmenter giver generelle l\u00f8sninger, som ender med ikke at tilfredsstille ret mange.<\/p>\n

Betragt i stedet forskelle mellem sm\u00e5 grupper som tegn p\u00e5, at der kan v\u00e6re brug for opf\u00f8lgende unders\u00f8gelser for at afd\u00e6kke, hvad der er vigtigt. Udnyttelse af finkornede oplevelsesdata fra forskelligartede kilder muligg\u00f8r en st\u00f8rre grad af brugertilpasning, fordi det afspejler mere detaljerede forskelle p\u00e5 individer. Det er den bedste metode til at sikre, at du ikke overser \u2013 eller v\u00e6rre, fremmedg\u00f8r \u2013 de kunder, du allermest \u00f8nsker at tiltr\u00e6kke og fastholde.<\/p>\n

L\u00e6s SAP Insights forskergruppes rapport <\/em>4 Traits of Experience Economy Masters<\/a> for at f\u00e5 mere at vide om, hvordan organisationer f\u00e5r det optimale udbytte af oplevelsesdata.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Spred de indsamlede oplevelsesdata Form\u00e5let med at indsamle information om kundernes oplevelser er at kunne registrere deres f\u00f8lelser, tanker og adf\u00e6rd for at forst\u00e5 deres…<\/p>\n","protected":false},"author":29,"featured_media":2955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4520855],"tags":[5562138],"sapn-display":[45149,4579516,60294],"sapn-type":[],"class_list":["post-2954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forretningslosninger","tag-oplevelsesdata","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero"],"yoast_head":"\nSpred de indsamlede oplevelsesdata - SAP Danmark Nyheder<\/title>\n<meta name=\"description\" content=\"L\u00e6s "4 Traits of Experience Economy Masters" for at f\u00e5 mere at vide om, hvordan organisationer f\u00e5r det optimale udbytte af oplevelsesdata.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2020\/01\/spred-de-indsamlede-oplevelsesdata\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spred de indsamlede oplevelsesdata\" \/>\n<meta property=\"og:description\" content=\"L\u00e6s "4 Traits of Experience Economy Masters" for at f\u00e5 mere at vide om, hvordan organisationer f\u00e5r det optimale udbytte af oplevelsesdata.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/denmark\/2020\/01\/spred-de-indsamlede-oplevelsesdata\/\" \/>\n<meta property=\"og:site_name\" content=\"SAP Danmark Nyheder\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-26T13:22:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-15T12:51:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/denmark\/files\/2020\/05\/SAP_IE_blog_20191213_3_diversity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SAP News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"SAP News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2020\\\/01\\\/spred-de-indsamlede-oplevelsesdata\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2020\\\/01\\\/spred-de-indsamlede-oplevelsesdata\\\/\"},\"author\":{\"name\":\"SAP News\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/#\\\/schema\\\/person\\\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"headline\":\"Spred de indsamlede oplevelsesdata\",\"datePublished\":\"2020-01-26T13:22:43+00:00\",\"dateModified\":\"2020-05-15T12:51:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2020\\\/01\\\/spred-de-indsamlede-oplevelsesdata\\\/\"},\"wordCount\":397,\"image\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2020\\\/01\\\/spred-de-indsamlede-oplevelsesdata\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/files\\\/2020\\\/05\\\/SAP_IE_blog_20191213_3_diversity.jpg\",\"keywords\":[\"oplevelsesdata\"],\"articleSection\":[\"Forretningsl\u00f8sninger\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2020\\\/01\\\/spred-de-indsamlede-oplevelsesdata\\\/\",\"url\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2020\\\/01\\\/spred-de-indsamlede-oplevelsesdata\\\/\",\"name\":\"Spred de indsamlede oplevelsesdata - 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