{"id":3217,"date":"2020-10-26T08:00:09","date_gmt":"2020-10-26T08:00:09","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=3217"},"modified":"2024-08-01T19:05:56","modified_gmt":"2024-08-01T17:05:56","slug":"data-uden-governance-leverer-ikke-varen","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2020\/10\/data-uden-governance-leverer-ikke-varen\/","title":{"rendered":"Data uden governance leverer ikke varen"},"content":{"rendered":"<p class=\"lead\"><strong><em>Klumme.<\/em><\/strong><strong> B\u00e5de i virksomhedernes og verdens brug af data har vi efterh\u00e5nden l\u00e6rt, at data i sig selv ikke leverer v\u00e6rdi. Struktur, sporbarhed og governance er en n\u00f8dvendig del af v\u00e6rdiskabelsen. \u00a0\u00a0\u00a0<\/strong><\/p>\n<p>For ti \u00e5r siden havde vi nogle ret rigide data warehouses, som det tog mange \u00e5r at implementere, og som ikke helt levede op til forventningerne. Siden har vi set, at virksomheder omvendt sv\u00e6rger til at smide data i en sump i skyen, og s\u00e5 h\u00e5ber at v\u00e6rdien kommer til dem som sendt fra himlen. Og nu er vi s\u00e5 der, hvor stadig flere virksomheder ogs\u00e5 er skeptiske over for den tilgang.<\/p>\n<h2><strong>Struktur og sporbarhed<\/strong><\/h2>\n<p>Her i eftersommeren har jeg m\u00f8dt de f\u00f8rste to virksomheder, som ikke l\u00e6ngere refleksm\u00e6ssigt smider data op i skyen hos en hyperscaler som Microsoft eller Amazon. De vil hellere arbejde m\u00e5lrettet sammen med forretningen om at analysere og udnytte indsigten fra data til konkret handling. Der skal v\u00e6re en forretningsm\u00e6ssig m\u00e5ls\u00e6tning, og data skal v\u00e6re strukturerede, sporbare og under kontrol.<\/p>\n<h2><strong>Regulering af giganterne<\/strong><\/h2>\n<p>Tendensen i virksomhederne kan ses spejlet i den globale udvikling. Troen p\u00e5, at vi bare kan s\u00e6tte data fri og s\u00e5 kommer en bedre verden n\u00e6rmest af sig selv, er blevet afl\u00f8st af skepsis og endda frygt for de globale datamonopoler, som de enorme digitale supervirksomheder har udviklet sig til. EU men ogs\u00e5 USA\u2019s kongres rasler med sablerne og taler om regulering af datagiganterne.<\/p>\n<p>En Biden-sejr til november vil givetvis f\u00f8re til, at USA igen melder sig som fortaler for en aftalebaseret og regelstyret globalisering. Og b\u00e5de klimaudfordringen og digitaliseringen skriger p\u00e5 international governance. Reguleringen skal vi bruge til at beskytte konkurrence og frie valg p\u00e5 den globale data-markedsplads, s\u00e5 vi f\u00e5r det ypperste ud af de digitale ressourcer og undg\u00e5r en n\u00e6rmest dystopisk dominans fra ganske f\u00e5 virksomheder. Tillid eller \u201dtrust\u201d bliver en altafg\u00f8rende konkurrenceparameter fremover.<\/p>\n<h2><strong>AI stiller krav<\/strong><\/h2>\n<p>Men tilbage til den danske virkelighed og virksomhedernes arbejde med at bruge data. Projekter efter opskriften \u201dk\u00f8b lagerkapacitet, smid alle data op, h\u00e5b p\u00e5 effekt\u201d er g\u00e5et i d\u00f8rken. Data uden governance leverer ikke varen i sig selv.<\/p>\n<p>Ikke mindst brug af kunstig intelligens stiller meget store krav til soliditet i datagrundlaget. Mistet styring og manglende overblik er gift for v\u00e6rdien af automatiserede forretningsgange og beslutningsprocesser. Vejen frem er afgr\u00e6nsede fors\u00f8g p\u00e5 at skabe forretningsm\u00e6ssig v\u00e6rdi p\u00e5 en afgr\u00e6nset og kontrolleret m\u00e5de.<\/p>\n<p>Morgendagens konkurrenceevne vokser ud af den bevidste, forretningsm\u00e6ssige satsning p\u00e5 data. Den bevidstl\u00f8se tro p\u00e5 data i rigelige m\u00e6ngder m\u00e5 afl\u00f8ses af en n\u00f8gtern, analytisk og arbejdsom tilgang.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Af Thomas Madsen, Head of SAP Data Lab Copenhagen i SAP Experience Center Copenhagen<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2675\" src=\"https:\/\/news.sap.com\/denmark\/files\/2019\/12\/Thomas-Madsen_Head-of-SAP-Experience-Center-CPH_Profil.jpg\" alt=\"\" width=\"457\" height=\"517\" \/><\/p>\n<p><em>Oprindelig publiceret i Computerworld den 9. oktober 2020.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klumme. B\u00e5de i virksomhedernes og verdens brug af data har vi efterh\u00e5nden l\u00e6rt, at data i sig selv ikke leverer v\u00e6rdi. Struktur, sporbarhed og governance&#8230;<\/p>\n","protected":false},"author":3000,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4522668,4579962],"tags":[4645498,5562254,5565330,5565329,4645497,5564415,4645745,5565328,5564662],"sapn-display":[5566077,5566075,45149,4579516,60294],"sapn-type":[5563396],"class_list":["post-3217","post","type-post","status-publish","format-standard","hentry","category-teknologi","category-virksomhedsinformation","tag-ai","tag-data","tag-data-analyse","tag-data-governance","tag-kunstig-intelligens","tag-sap-data-lab-copenhagen","tag-sap-experience-center-copenhagen","tag-sporbarhed","tag-thomas-madsen","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-artikel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data uden governance leverer ikke varen - SAP Danmark Nyheder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2020\/10\/data-uden-governance-leverer-ikke-varen\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data uden governance leverer ikke varen\" \/>\n<meta property=\"og:description\" content=\"Klumme. 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