{"id":3511,"date":"2021-04-07T11:30:26","date_gmt":"2021-04-07T10:30:26","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=3511"},"modified":"2024-08-01T18:01:26","modified_gmt":"2024-08-01T16:01:26","slug":"erhvervslivet-boer-heppe-paa-dansk-tech-diplomati","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2021\/04\/erhvervslivet-boer-heppe-paa-dansk-tech-diplomati\/","title":{"rendered":"Erhvervslivet b\u00f8r heppe p\u00e5 dansk tech-diplomati \u00a0"},"content":{"rendered":"

Udenrigsministeriets nye strategi for Danmarks teknologiske diplomati l\u00e6gger sig p\u00e5 et passende h\u00f8jt ambitionsniveau, men den rummer ikke mange ord om danske virksomheders internationale konkurrenceevne.<\/p>\n

\u201dTeknologiudviklingen [\u2026] skaber udfordringer, som alle verdens frie samfund st\u00e5r over for og m\u00e5 samarbejde om. Det er i sidste ende et forsvar for vores demokrati og samfundsmodel.\u201d\u00a0Tonelejet i Danmarks nye tech-diplomatiske strategi<\/a> er tilpas alvorligt med tanke p\u00e5, hvordan digitaliseringen forandrer vores samfund i disse \u00e5r.<\/p>\n

N\u00e5r Udenrigsministeriet \u00f8nsker at fremme en ansvarlig, demokratisk og tryg teknologiudvikling, s\u00e5 er det sv\u00e6rt at v\u00e6re uenig. Vi har jo netop set, at teknologiudviklingen \u2013 p\u00e5 godt og ondt – har kraft til at p\u00e5virke vores samfunds v\u00e6rdiskabelse, opinionsdannelse og demokrati. \u201dDet er ikke l\u00e6ngere et sp\u00f8rgsm\u00e5l om tech-industrien skal reguleres, men hvordan den skal reguleres\u201d, hedder det videre, ogs\u00e5 dette er sv\u00e6rt at v\u00e6re uenig i.<\/p>\n

Frie, globale markeder<\/strong><\/h2>\n

Frie markeder er en grundsten i vores samfundsmodel, og vi m\u00e5 se i \u00f8jnene, at gigantiske tech-platforme har kurs mod at kunne dominere hele markeder og s\u00e6tte gr\u00e6nser for fri konkurrence for B2C og B2B virksomheder. Dette aspekt er ikke fremtr\u00e6dende i strategien, men jeg er egentlig ikke i tvivl om, at b\u00e5de danske, europ\u00e6iske og amerikanske politikere deler synspunktet. Det er i hvert fald meget klart i danske virksomheders interesse, at de frie, internationale markedsmekanismer ikke eroderer.<\/p>\n

Det industrielle internet\u00a0\u00a0\u00a0\u00a0 <\/strong><\/h2>\n

Data- og software-indholdet vokser b\u00e5de i fysiske varer som biler og k\u00f8leskabe og i m\u00e5den virksomhederne markedsf\u00f8rer, producerer, distribuerer og servicerer p\u00e5. Det g\u00e6lder selvf\u00f8lgelig ogs\u00e5 for produkter som vindm\u00f8ller, containertransport, pumper, termostater, medicin og for detailhandel og dagligvarer for nu at fokusere direkte p\u00e5 nogle af dansk erhvervslivs kronjuveler.<\/p>\n

Internet-Of-Things og kunstig intelligens er to af de teknologiske megatrends, som kendetegner datarevolutionen og accelererer v\u00e6rdiskabelsen i data\u00f8konomien. Internettet udvikler sig fra et forbrugernes internet til ogs\u00e5 at v\u00e6re et industrielt internet. I virksomhederne arbejder vi med \u201ddigitale tvillinger\u201d af kritisk infrastruktur med h\u00f8j slitage, vi skaber nye datastr\u00f8mme fra sensorer i maskiner og processer, og internt i virksomhederne opbygger vi realtidsbaseret styring, analyse og forandringsberedskab.<\/p>\n

To trusler mod markedsmekanismen<\/strong><\/h2>\n

Hvis danske virksomheder for alvor skal kaste sig ind i den nye virkelighed, s\u00e5 skal spillepladen v\u00e6re forholdsvis j\u00e6vn, og der skal ikke v\u00e6re en urimelig omkostning eller unfair vilk\u00e5r, n\u00e5r virksomheden agerer p\u00e5 en global platform. Netop fordi de fysiske produkter f\u00e5r et voksende element af data i fremtiden, er disse hensyn helt afg\u00f8rende for konkurrencekraften fremover.<\/p>\n

Truslen mod den frie markedsmekanisme kommer fra to vidt forskellige sider. Den ene er monopolkraften hos f\u00e5, meget store, tech-platforme. Den anden er protektionistisk industripolitik i eksempelvis Kina, USA og EU. Det b\u00f8r v\u00e6re en tech-diplomatisk rettesnor for Danmark, at vi bidrager til, at reguleringen af teknologiudviklingen sker for at skabe lige og frie markeder og ikke for at skade amerikanske virksomheder. Vi skal konkurrere p\u00e5 lige fod, og det er i den grad i dansk erhvervslivs interesse, at kommende digital regulering i b\u00e5de EU og USA har pr\u00e6cis dette fokus. Derfor b\u00f8r danske virksomheder udg\u00f8re et trofast heppekor til tech-ambassad\u00f8ren.<\/p>\n

Helt aktuelt har Australien skabt et gennembrud p\u00e5 medieomr\u00e5det. Tech-platformene skal nu kompensere traditionelle medier, n\u00e5r de bruger deres indhold. Jeg er meget positiv over for den tendens, fordi vi har s\u00e5 stor interesse i l\u00f8dige medier, og adskillelsen mellem annonceindt\u00e6gterne og indholdsproduktionen har vist sig at v\u00e6re problematisk.<\/p>\n

 <\/p>\n

Af J\u00f8rn Bo Jacobsen, adm. direkt\u00f8r, SAP Danmark<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Oprindelig publiceret i Finans den 15. marts 2021.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Udenrigsministeriets nye strategi for Danmarks teknologiske diplomati l\u00e6gger sig p\u00e5 et passende h\u00f8jt ambitionsniveau, men den rummer ikke mange ord om danske virksomheders internationale konkurrenceevne….<\/p>\n","protected":false},"author":3094,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4579962],"tags":[5562254,4645435,5565477,5565475,5565476,5565452],"sapn-display":[5566077,5566075,45149,4579516,60294],"sapn-type":[5563396],"class_list":["post-3511","post","type-post","status-publish","format-standard","hentry","category-virksomhedsinformation","tag-data","tag-jorn-jacobsen","tag-konkurrenceevne","tag-strategi-for-danmarks-teknologiske-diplomati","tag-tech-diplomati","tag-tech-platforme","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-artikel"],"yoast_head":"\nErhvervslivet b\u00f8r heppe p\u00e5 dansk tech-diplomati \u00a0 - 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