{"id":3556,"date":"2021-05-25T08:00:46","date_gmt":"2021-05-25T07:00:46","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=3556"},"modified":"2024-08-01T18:01:22","modified_gmt":"2024-08-01T16:01:22","slug":"hr-skal-vende-boetten","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2021\/05\/hr-skal-vende-boetten\/","title":{"rendered":"HR skal vende b\u00f8tten"},"content":{"rendered":"

Flere data og kortere vej fra analyse til handling. HR-folk kan l\u00e6re meget af moderne digital marketing, hvor hurtige m\u00e5linger i mange forskellige kontaktpunkter giver bedre mulighed for at man\u00f8vrere.<\/p>\n

Tilfredse medarbejdere skaber tilfredse kunder. Alligevel er der tilsyneladende en afgrundsdyb forskel p\u00e5 virksomheders interesse for kundeoplevelser og for medarbejderoplevelser. Mange virksomheder m\u00e5ler jo kundeoplevelser uafbrudt, mens medarbejdertilfredshed blot m\u00e5les i en \u00e5rlig unders\u00f8gelse. Suppleret med en \u00e5rlig MUS-samtale.\u00a0 Det billede kommer til at \u00e6ndre sig, fordi vi nu kan f\u00e5 meget bedre data om, hvad medarbejderne faktisk oplever!<\/p>\n

Hvor gode er vi?<\/strong><\/h2>\n

HR vil l\u00e6re af salg og marketing. Ligesom vi t\u00e6nker i kunderejser og m\u00e5ler kundeoplevelsen i forskellige kontaktpunkter, kan vi t\u00e6nke i medarbejderrejser og m\u00e5le hvor gode vi er til at mestre de forskellige kontaktpunkter mellem virksomhed og medarbejder. Hvor gode er vi til at indsluse nye medarbejdere i organisationen? Til l\u00f8nsamtaler? Til at opkvalificere? Til at give personlige udfordringer og etablere karriereveje? Til at afslutte og sige farvel? Og meget, meget mere.<\/p>\n

Vend b\u00f8tten<\/strong><\/h2>\n

Hvis HR har v\u00e6ret vant til at bruge 80% af ressourcerne p\u00e5 at designe og gennemf\u00f8re en analyse og 20% p\u00e5 at l\u00e6re af den, s\u00e5 skal b\u00f8tten vendes p\u00e5 hovedet. Der skal v\u00e6re et knivskarpt fokus p\u00e5 at forandre, n\u00e5r man sp\u00f8rger sine medarbejdere. Ellers skal man hellere lade v\u00e6re.<\/p>\n

Grundfos har positive erfaringer med at m\u00e5le, hvordan kunderne oplever virksomheden i 200.000 daglige kontakter fordelt over 60 lande. M\u00e5lingen af denne \u201dkundepuls\u201d kombinerer operationelle data (om transaktionen med kunden) og oplevelsesdata (hvad synes kunden?), og det giver 1500 s\u00e6lgere hos Grundfos mulighed for at handle p\u00e5 kundens input inden for 48 timer. Fokus for indsatsen er p\u00e5 de sm\u00e5 her-og-nu-interaktioner med kunderne i hverdagen.<\/p>\n

Hele denne filosofi kan man flytte fra kundeomr\u00e5det til medarbejderomr\u00e5det.<\/p>\n

Brug data aktivt<\/strong><\/h2>\n

HR-omr\u00e5det skal v\u00e6nne sig til at bruge data meget mere aktivt og komme t\u00e6ttere p\u00e5 hverdagen i organisationen. Typisk er en god relation til n\u00e6rmeste chef det absolut vigtigste for os p\u00e5 arbejdspladsen, men hvis vores virksomhed er tung at danse med p\u00e5 tusind andre parametre, s\u00e5 vil vi helt sikkert kigge os om efter andre jobs, hvis vores chef bliver skiftet ud.<\/p>\n

En \u00e5rlig samlet tilfredshedsm\u00e5ling opfanger slet ikke disse detaljer. Den mangler aktualitet og personalisering nok til at anvise en handling. MUS-samtalen har heller ikke dette fokus.<\/p>\n

Behovet vokser <\/strong><\/h2>\n

Det her bliver meget vigtigt fremover, fordi kampen om at rekruttere og fastholde medarbejdere og talent vokser i fremtiden. B\u00e5de fagl\u00e6rte, it-kyndige og varme h\u00e6nder i \u00e6ldreomsorgen bliver der eksempelvis rift om. Og nu er v\u00e6rkt\u00f8jerne her til at g\u00f8re det. Mange organisationer vil lige som Grundfos tage erfaringen fra marketing, salg og e-handel og overf\u00f8re den HR-omr\u00e5det.<\/p>\n

Medarbejderne vil gerne <\/strong><\/h2>\n

De fleste yngre kolleger er helt vant til at arbejde og opleve digitalt. Pulsen er hurtigere, ut\u00e5lmodigheden er st\u00f8rre og viden om andre jobmuligheder er stigende. Den gode nyhed for virksomhederne er, at medarbejderne er enormt klar, parate og interesserede i at g\u00e5 i hyppig dialog med ledere og med organisation. Men hvis det skal foreg\u00e5 ugentligt og b\u00e5de handle om trivsel, arbejdsopgaver, tr\u00e6ning og faglig sparring, sl\u00e5r ledernes tid ikke til l\u00e6ngere. Derfor skal der digitale hj\u00e6lpemidler til.<\/p>\n

Ledelsesm\u00e6ssigt kr\u00e6ver det en fundamental erkendelse af, at vi er n\u00f8dt til at g\u00e5 i dialog med hver enkelt medarbejder. Selvf\u00f8lgelig skal vi opsamle og analysere medarbejdernes oplevelser med at arbejde hjemmefra, med deres leder, sidste l\u00f8nsamtale, kursusindholdet og meget mere. Det giver den enkelte leder og den samlede organisation \u201dsigtbarhed\u201d og derfor mulighed for at man\u00f8vrere. Det bliver strategisk vigtigt!<\/p>\n

Af Lead Employee Experience Specialist Abdul Dezkam, Grundfos, & nordisk direkt\u00f8r, Jens Bager, SAP SuccessFactors<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Oprindelig publiceret i <\/em>Finans den <\/em>10. maj 2021.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Flere data og kortere vej fra analyse til handling. HR-folk kan l\u00e6re meget af moderne digital marketing, hvor hurtige m\u00e5linger i mange forskellige kontaktpunkter giver…<\/p>\n","protected":false},"author":3632,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8493,4579962],"tags":[5565489,5565362,5564543,46547,4645763,5562118,4645768],"sapn-display":[5566077,5566075,45149,4579516,60294],"sapn-type":[5563396],"class_list":["post-3556","post","type-post","status-publish","format-standard","hentry","category-kunde","category-virksomhedsinformation","tag-abdul-dezkam","tag-employee-experience-management","tag-grundfos","tag-hr","tag-jens-bager","tag-medarbejderoplevelser","tag-sap-successfactors","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-artikel"],"yoast_head":"\nHR skal vende b\u00f8tten - SAP Danmark Nyheder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2021\/05\/hr-skal-vende-boetten\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HR skal vende b\u00f8tten\" \/>\n<meta property=\"og:description\" content=\"Flere data og kortere vej fra analyse til handling. 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