{"id":3641,"date":"2021-07-16T08:00:46","date_gmt":"2021-07-16T06:00:46","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=3641"},"modified":"2024-08-01T18:00:32","modified_gmt":"2024-08-01T16:00:32","slug":"strategisk-alternativ-til-greenwashing","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/","title":{"rendered":"Strategisk alternativ til greenwashing"},"content":{"rendered":"

\u201dDanish Crown anklages for greenwashing\u201d var B\u00f8rsens forsidehistorie 1. juni. Konflikten handler om, hvorvidt virksomheder p\u00e5 basis af selvstyret soft law kan f\u00e5 lov at markedsf\u00f8re lidt mere klimavenlige produkter. En forudsigelig problemstilling, fordi b\u00e6redygtighedsdagsordenen presser sig p\u00e5, samtidig med at virksomhederne har f\u00e5 guidelines at st\u00f8tte sig til.<\/p>\n

De fleste af os er begyndt at t\u00e6nke klimavenlighed med, n\u00e5r vi fylder indk\u00f8bskurven, og hjemme hos mig g\u00e5r de unge forrest. Der er alts\u00e5 forbrugeropbakning at hente til de b\u00e6redygtige produkter og virksomheder.<\/p>\n

Skal vi fra virksomhedsside markedsf\u00f8re os p\u00e5 b\u00e6redygtighed, velvidende at vi altid kan g\u00f8re mere? Greenpeace og Forbrugerr\u00e5det synes, at Danish Crown er over stregen. Personligt hilser jeg flere gr\u00f8nne tiltag velkommen, men vi m\u00e5 ikke stille os tilfreds med n\u00e5lestiksaktioner, for vi st\u00e5r vitterligt over for en stor forandring.<\/p>\n

Hos SAP kan vi m\u00f8de krav om ESG fra kundeside \u2013 m\u00e5ske formuleret som et compliance-krav i et kontrakttill\u00e6g. Frem for at se p\u00e5 det som et bensp\u00e6nd for leverancen, fors\u00f8ger vi at vende det om og sigte p\u00e5 en endnu mere strategisk tilgang til b\u00e6redygtighed. Compliance-tilgangen kan v\u00e6re uproduktiv, hvis den st\u00e5r alene som en formel m\u00e5de at d\u00e6kke sig ind uden at kaste reel forandringskraft ind for at blive b\u00e6redygtig, cirkul\u00e6r og CO2-neutral.<\/p>\n

Som software- og cloud-leverand\u00f8r af virksomhedsl\u00f8sninger skal vi levere vores ydelser s\u00e5 b\u00e6redygtigt som muligt. Vi er i fuld gang. Vores systemer er imidlertid i kontakt med 77 pct af verdens forretningstransaktioner, og derfor har rollen som hj\u00e6lper for kunderne en helt anden tyngde.<\/p>\n

Ambitionen er at skabe synlighed via realtidsdata om spild, affald, forbrug, CO2-aftryk etc. helt ned p\u00e5 produktniveau og dermed integrere b\u00e6redygtighed direkte i alle relevante forretningsprocesser. SAP\u2019s l\u00f8sninger p\u00e5 omr\u00e5det vil \u2013 hvis de adopteres i normalt tempo \u2013 give virksomhederne indsigt og transparens i omkring ca. 20 pct af den globale CO2-udledning p\u00e5 f\u00e5 \u00e5r.<\/p>\n

Pandemien l\u00e6rte virksomhederne meget om store og hastige forandringer. Nu skal vi forts\u00e6tte med et strategisk sigte p\u00e5 b\u00e6redygtighed. Det r\u00e6kker videre end reduktion af CO2, for det er n\u00f8dvendigt, at vi\u00a0 bygger cirkul\u00e6re forretningsmodeller i de samlede forsyningsk\u00e6der p\u00e5 tv\u00e6rs af industrier og landegr\u00e6nser.<\/p>\n

 <\/p>\n

Af J\u00f8rn Bo Jacobsen, adm. direkt\u00f8r, SAP Danmark<\/strong><\/em><\/p>\n

\"\"<\/p>\n

Denne kommentar er oprindeligt publiceret i B\u00f8rsen den 29. juni 2021.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201dDanish Crown anklages for greenwashing\u201d var B\u00f8rsens forsidehistorie 1. juni. Konflikten handler om, hvorvidt virksomheder p\u00e5 basis af selvstyret soft law kan f\u00e5 lov at…<\/p>\n","protected":false},"author":3094,"featured_media":3637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4579962],"tags":[5564766,5565332,5565414,5565521,5565355,5565183],"sapn-display":[5566077,5566075,45149,4579516,60294],"sapn-type":[5563396],"class_list":["post-3641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-virksomhedsinformation","tag-climate-21","tag-co2-aftryk-maaling","tag-esg","tag-greenwashing","tag-groen-omstilling","tag-jorn-bo-jacobsen","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-artikel"],"yoast_head":"\nStrategisk alternativ til greenwashing - SAP Danmark Nyheder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategisk alternativ til greenwashing\" \/>\n<meta property=\"og:description\" content=\"\u201dDanish Crown anklages for greenwashing\u201d var B\u00f8rsens forsidehistorie 1. juni. Konflikten handler om, hvorvidt virksomheder p\u00e5 basis af selvstyret soft law kan f\u00e5 lov at...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/\" \/>\n<meta property=\"og:site_name\" content=\"SAP Danmark Nyheder\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-16T06:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-01T16:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/denmark\/files\/2021\/07\/12\/SAP-bliver-stiftende-medlem-af-Value-Balancing-Alliance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2596\" \/>\n\t<meta property=\"og:image:height\" content=\"1048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J\u00f8rn Bo Jacobsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00f8rn Bo Jacobsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2021\\\/07\\\/strategisk-alternativ-til-greenwashing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2021\\\/07\\\/strategisk-alternativ-til-greenwashing\\\/\"},\"author\":{\"name\":\"J\u00f8rn Bo Jacobsen\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/#\\\/schema\\\/person\\\/61df37053fa112c26b32d7a3d61b156d\"},\"headline\":\"Strategisk alternativ til greenwashing\",\"datePublished\":\"2021-07-16T06:00:46+00:00\",\"dateModified\":\"2024-08-01T16:00:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2021\\\/07\\\/strategisk-alternativ-til-greenwashing\\\/\"},\"wordCount\":420,\"image\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2021\\\/07\\\/strategisk-alternativ-til-greenwashing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/files\\\/2021\\\/07\\\/12\\\/SAP-bliver-stiftende-medlem-af-Value-Balancing-Alliance.jpg\",\"keywords\":[\"Climate 21\",\"CO2 aftryk m\u00e5ling\",\"ESG\",\"greenwashing\",\"gr\u00f8n omstilling\",\"J\u00f8rn Bo Jacobsen\"],\"articleSection\":[\"Virksomhedsinformation\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2021\\\/07\\\/strategisk-alternativ-til-greenwashing\\\/\",\"url\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2021\\\/07\\\/strategisk-alternativ-til-greenwashing\\\/\",\"name\":\"Strategisk alternativ til greenwashing - SAP Danmark Nyheder\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2021\\\/07\\\/strategisk-alternativ-til-greenwashing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2021\\\/07\\\/strategisk-alternativ-til-greenwashing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/files\\\/2021\\\/07\\\/12\\\/SAP-bliver-stiftende-medlem-af-Value-Balancing-Alliance.jpg\",\"datePublished\":\"2021-07-16T06:00:46+00:00\",\"dateModified\":\"2024-08-01T16:00:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/#\\\/schema\\\/person\\\/61df37053fa112c26b32d7a3d61b156d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2021\\\/07\\\/strategisk-alternativ-til-greenwashing\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2021\\\/07\\\/strategisk-alternativ-til-greenwashing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2021\\\/07\\\/strategisk-alternativ-til-greenwashing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/files\\\/2021\\\/07\\\/12\\\/SAP-bliver-stiftende-medlem-af-Value-Balancing-Alliance.jpg\",\"contentUrl\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/files\\\/2021\\\/07\\\/12\\\/SAP-bliver-stiftende-medlem-af-Value-Balancing-Alliance.jpg\",\"width\":2596,\"height\":1048,\"caption\":\"Young businessman in a hurry carrying briefcase\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2021\\\/07\\\/strategisk-alternativ-til-greenwashing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategisk alternativ til greenwashing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/#website\",\"url\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/\",\"name\":\"SAP Danmark Nyheder\",\"description\":\"Nyheder og information om SAP\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/#\\\/schema\\\/person\\\/61df37053fa112c26b32d7a3d61b156d\",\"name\":\"J\u00f8rn Bo Jacobsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/wp-content\\\/plugins\\\/wp-user-avatars\\\/wp-user-avatars\\\/assets\\\/images\\\/mystery.jpg\",\"url\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/wp-content\\\/plugins\\\/wp-user-avatars\\\/wp-user-avatars\\\/assets\\\/images\\\/mystery.jpg\",\"contentUrl\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/wp-content\\\/plugins\\\/wp-user-avatars\\\/wp-user-avatars\\\/assets\\\/images\\\/mystery.jpg\",\"caption\":\"J\u00f8rn Bo Jacobsen\"},\"url\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/author\\\/jornbojacobsen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Strategisk alternativ til greenwashing - SAP Danmark Nyheder","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/","og_locale":"da_DK","og_type":"article","og_title":"Strategisk alternativ til greenwashing","og_description":"\u201dDanish Crown anklages for greenwashing\u201d var B\u00f8rsens forsidehistorie 1. juni. Konflikten handler om, hvorvidt virksomheder p\u00e5 basis af selvstyret soft law kan f\u00e5 lov at...","og_url":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/","og_site_name":"SAP Danmark Nyheder","article_published_time":"2021-07-16T06:00:46+00:00","article_modified_time":"2024-08-01T16:00:32+00:00","og_image":[{"width":2596,"height":1048,"url":"https:\/\/news.sap.com\/denmark\/files\/2021\/07\/12\/SAP-bliver-stiftende-medlem-af-Value-Balancing-Alliance.jpg","type":"image\/jpeg"}],"author":"J\u00f8rn Bo Jacobsen","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"J\u00f8rn Bo Jacobsen","Estimeret l\u00e6setid":"2 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/"},"author":{"name":"J\u00f8rn Bo Jacobsen","@id":"https:\/\/news.sap.com\/denmark\/#\/schema\/person\/61df37053fa112c26b32d7a3d61b156d"},"headline":"Strategisk alternativ til greenwashing","datePublished":"2021-07-16T06:00:46+00:00","dateModified":"2024-08-01T16:00:32+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/"},"wordCount":420,"image":{"@id":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/denmark\/files\/2021\/07\/12\/SAP-bliver-stiftende-medlem-af-Value-Balancing-Alliance.jpg","keywords":["Climate 21","CO2 aftryk m\u00e5ling","ESG","greenwashing","gr\u00f8n omstilling","J\u00f8rn Bo Jacobsen"],"articleSection":["Virksomhedsinformation"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/","url":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/","name":"Strategisk alternativ til greenwashing - SAP Danmark Nyheder","isPartOf":{"@id":"https:\/\/news.sap.com\/denmark\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/denmark\/files\/2021\/07\/12\/SAP-bliver-stiftende-medlem-af-Value-Balancing-Alliance.jpg","datePublished":"2021-07-16T06:00:46+00:00","dateModified":"2024-08-01T16:00:32+00:00","author":{"@id":"https:\/\/news.sap.com\/denmark\/#\/schema\/person\/61df37053fa112c26b32d7a3d61b156d"},"breadcrumb":{"@id":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/#primaryimage","url":"https:\/\/news.sap.com\/denmark\/files\/2021\/07\/12\/SAP-bliver-stiftende-medlem-af-Value-Balancing-Alliance.jpg","contentUrl":"https:\/\/news.sap.com\/denmark\/files\/2021\/07\/12\/SAP-bliver-stiftende-medlem-af-Value-Balancing-Alliance.jpg","width":2596,"height":1048,"caption":"Young businessman in a hurry carrying briefcase"},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/denmark\/2021\/07\/strategisk-alternativ-til-greenwashing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/denmark\/"},{"@type":"ListItem","position":2,"name":"Strategisk alternativ til greenwashing"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/denmark\/#website","url":"https:\/\/news.sap.com\/denmark\/","name":"SAP Danmark Nyheder","description":"Nyheder og information om SAP","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/denmark\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Person","@id":"https:\/\/news.sap.com\/denmark\/#\/schema\/person\/61df37053fa112c26b32d7a3d61b156d","name":"J\u00f8rn Bo Jacobsen","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/news.sap.com\/denmark\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","url":"https:\/\/news.sap.com\/denmark\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/denmark\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"J\u00f8rn Bo Jacobsen"},"url":"https:\/\/news.sap.com\/denmark\/author\/jornbojacobsen\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/denmark\/wp-json\/wp\/v2\/posts\/3641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/denmark\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/denmark\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/denmark\/wp-json\/wp\/v2\/users\/3094"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/denmark\/wp-json\/wp\/v2\/comments?post=3641"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/denmark\/wp-json\/wp\/v2\/posts\/3641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/denmark\/wp-json\/wp\/v2\/media\/3637"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/denmark\/wp-json\/wp\/v2\/media?parent=3641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/denmark\/wp-json\/wp\/v2\/categories?post=3641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/denmark\/wp-json\/wp\/v2\/tags?post=3641"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/denmark\/wp-json\/wp\/v2\/sapn-display?post=3641"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/denmark\/wp-json\/wp\/v2\/sapn-type?post=3641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}