{"id":3863,"date":"2021-12-21T08:00:07","date_gmt":"2021-12-21T07:00:07","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=3863"},"modified":"2024-08-01T17:58:07","modified_gmt":"2024-08-01T15:58:07","slug":"baeredygtighedens-cost-benefit-analyse-peger-paa-stensikre-investeringer","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2021\/12\/baeredygtighedens-cost-benefit-analyse-peger-paa-stensikre-investeringer\/","title":{"rendered":"B\u00e6redygtighedens cost-benefit-analyse peger p\u00e5 stensikre investeringer"},"content":{"rendered":"

Uanset hvor dygtige politikere og FN-system er til at s\u00e6tte ambiti\u00f8se m\u00e5l for klimaomstillingen, peger en k\u00f8lig \u00f8konomisk kalkule p\u00e5 flere n\u00f8dvendige og logiske handlinger i virksomhederne.<\/p>\n

Den globale business case p\u00e5 klimaomstilling handler om timing og hastighed. Jo l\u00e6ngere vi venter med de store transaktionelle omkostninger til at oml\u00e6gge energiforsyningen til renere energi, jo st\u00f8rre bliver de fysiske risici i form af alle de klimarelaterede omkostninger efter oversv\u00f8mmelser, t\u00f8rke og ekstremt vejr. Omvendt kan vi med hockeystavens logik opn\u00e5 lavere transaktionelle omkostninger, hvis vi venter p\u00e5 innovation.<\/p>\n

Uanset, hvor vi l\u00e6gger os, er omkostningen ved at g\u00f8re ingenting langt st\u00f8rre. De fysiske risici handler for virksomhederne om fortsatte forstyrrelser i supply chains og \u00f8gede forsikringspr\u00e6mier og for nationer om budgetunderskud, lavere v\u00e6kst og mere vidtg\u00e5ende udgifter til infrastruktur. Hvis vi venter, f\u00e5r vi st\u00f8rre \u201dreparationsomkostninger\u201d.<\/p>\n

Lederskab \u00f8nskes<\/strong><\/h2>\n

Vi har brug for et lederskab, som klarg\u00f8r disse sammenh\u00e6nge. Selvf\u00f8lgelig har en gigantisk omstilling af vores energiforsyning, transport og produktion en omkostning, som skal fordeles og forklares. Politikerne har den opgave at sp\u00e6nde et sikkerhedsnet ud under dem, som kommer mest i klemme i omstillingen. Og deres hovedopgave er at skabe gode rammer for virksomheders innovation i retning af klimaomstilling og cirkul\u00e6r \u00f8konomi.<\/p>\n

Hvis vi zoomer ind p\u00e5 den enkelte virksomhed, s\u00e5 har b\u00e6redygtighedens cost-benefit-analyse nogle vigtige pointer til det strategiske arbejde. Virksomheden st\u00e5r med en parallel overvejelse om investeringer p\u00e5 kort sigt vejet op mod risici og potentiale p\u00e5 langt sigt. Klarhed om reduktionsm\u00e5l, CO2-afgifter, klimatold, regulering med videre fra politisk side vil selvf\u00f8lgelig g\u00f8re analysen nemmere, men ogs\u00e5 uden den guidance, kan man s\u00e6tte i gang nu.<\/p>\n

En ny bundlinje<\/strong><\/h2>\n

I min optik st\u00e5r vi over for en s\u00e5 omfattende forandring, at en ikke-b\u00e6redygtig forretning umuligt kan v\u00e6re langsigtet succesfuld. Udfordringen er is\u00e6r timingen af investeringer og strategiske initiativer p\u00e5 den korte bane. Klimaomstillingen kr\u00e6ver strategiske beslutninger med en lang tidshorisont, men cost-benefit-analysen udpeger samtidig nogle helt oplagte indsatser her og nu.<\/p>\n

Ledelsesm\u00e6ssigt f\u00e5r vi brug for m\u00e5ling og fakta om afg\u00f8rende nye dimensioner som klimaaftryk, affald, genbrug og genanvendelighed. Det er vitterligt en ny \u201dbundlinje\u201d ved siden af den \u00f8konomiske bundlinje, og det kr\u00e6ver transparens p\u00e5 mange niveauer og i alle dele af v\u00e6rdik\u00e6derne. Opbygningen af denne datastr\u00f8m er en oplagt, en stor, men ikke en uoverskuelig opgave, som virksomheder roligt kan g\u00e5 i gang med nu. Det er den stensikre investering.<\/p>\n

Vi skal have data til de interne beslutningsprocesser. Hvad er konsekvensen for klimaet af dette valg af materiale, underleverand\u00f8r, emballage?<\/p>\n

Fremover bliver virksomheders samlede performance m\u00e5lt p\u00e5 deres positive og negative indflydelse p\u00e5 \u00f8konomi, samfund og milj\u00f8. Disse data flytter ind i den \u201dh\u00e5rde del\u201d af rapporteringen med direkte betydning for b\u00e5de forbrugervalg og kapitalberedskab.<\/p>\n

Gr\u00f8n kapital boomer<\/strong><\/h2>\n

Danske Bank udmeldte for nylig en \u00f8get m\u00e5ls\u00e6tning p\u00e5 300 mia. kr. i b\u00e6redygtige investeringer frem mod 2023, og PensionDanmark har sammen med de danske pensionsselskaber forpligtet sig til at tredoble gr\u00f8nne investeringer inden 2030. Disse \u2013 og andre – penge vil lede efter dokumenteret b\u00e6redygtighed, og det kr\u00e6ver solide data.<\/p>\n

Det sv\u00e6reste strategiske valg er, hvor virksomheden vil ligge p\u00e5 den gr\u00f8nne transformationsb\u00f8lge. De f\u00f8rste i en branche kan f\u00e5 en enorm fordel med en strategisk satsning p\u00e5 cirkul\u00e6re og klimavenlige forretningsmodeller. Tommy Ahlers er citeret for, at vi om f\u00e5 \u00e5r taler om klimamilliard\u00e6rer, hvor vi tidligere talte om tech-milliard\u00e6rer. Omvendt kan man reducere sine transaktionsomkostninger, hvis man lader andre bane vejen.<\/p>\n

Samlet set er der masser af grunde til at udarbejde b\u00e6redygtighedens cost-benefit-analyse. Start med at f\u00e5 fakta p\u00e5 bordet, s\u00e5 virksomheden har sigtbarhed p\u00e5 vejen ind i b\u00e6redygtighedens epoke. Og vent ikke for l\u00e6nge med at investere i den b\u00e6redygtige forretningsmodel. Det kan blive fatalt.<\/p>\n

Af J\u00f8rn Bo Jacobsen, adm. direkt\u00f8r, SAP Danmark<\/strong><\/em><\/p>\n

\"\"<\/p>\n

Denne kommentar er oprindeligt publiceret i Finans den 7. december 2021.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Uanset hvor dygtige politikere og FN-system er til at s\u00e6tte ambiti\u00f8se m\u00e5l for klimaomstillingen, peger en k\u00f8lig \u00f8konomisk kalkule p\u00e5 flere n\u00f8dvendige og logiske handlinger…<\/p>\n","protected":false},"author":3094,"featured_media":3864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4579962],"tags":[5565013,5565623,5562348,5565622,5565355,5565183,5565501],"sapn-display":[5566077,5566075,45149,4579516,60294],"sapn-type":[5563396],"class_list":["post-3863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-virksomhedsinformation","tag-baeredygtig-forretningsmodel","tag-baeredygtighedens-cost-benefit-analyse","tag-cirkulaer-okonomi","tag-groen-kapital","tag-groen-omstilling","tag-jorn-bo-jacobsen","tag-sap-responsible-design-and-production","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-artikel"],"yoast_head":"\nB\u00e6redygtighedens cost-benefit-analyse peger p\u00e5 stensikre investeringer - 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