{"id":4297,"date":"2022-10-11T08:00:56","date_gmt":"2022-10-11T06:00:56","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=4297"},"modified":"2024-08-01T17:56:41","modified_gmt":"2024-08-01T15:56:41","slug":"metaversets-mulighedsrum-midt-i-mainstream","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2022\/10\/metaversets-mulighedsrum-midt-i-mainstream\/","title":{"rendered":"Der er k\u00e6mpe muligheder i metaverset midt i al denne hype-bulder"},"content":{"rendered":"<p class=\"lead\">Det buldrer og brager p\u00e5 toppen af hype-cyklussen. Uden en klar definition \u00e5bner metaverset for alle slags forventninger, frygt og fantasier. Jeg tror, at vi som virksomheder skal kigge n\u00f8je ind i metaverset som et faktisk mulighedsrum.<\/p>\n<p>Det noget diffuse begreb \u201dmetaverse\u201d rummer p\u00e5 samme tid en voldsom appel og en masse uklarhed. Fantasien er, at vi gennem avatarer i et digitalt univers handler, agerer, arbejder, socialiserer, l\u00e6rer, leger og oplever, og derfor tr\u00e6kker begrebet p\u00e5 hele batteriet af science-fiction-fantasier: Blade Runner, Matrix, Second Life, Ready Player One og s\u00e5 videre og s\u00e5 videre.<\/p>\n<p>Vi har ikke en universel definition af metaverset endnu, og n\u00e5r det samtidig bev\u00e6ger sig hastigt op af hype-kurven p\u00e5 vej mod oppustede og urealistiske forventninger, s\u00e5 er forvirringen m\u00e5ske det mest gennemg\u00e5ende tr\u00e6k. Mange tror, at vi om 10-20 \u00e5r har internettets afl\u00f8ser i en 3D-version med langt rigere interaktion og samspil mellem mennesker og maskiner end en fladsk\u00e6rm, tastatur, h\u00f8reb\u00f8ffer og mikrofon tillader os det i dag.<\/p>\n<h2><strong>Fart i udviklingen<\/strong><\/h2>\n<p>Vi kan i hvert fald sl\u00e5 fast, at Big Tech k\u00f8ber op inden for mange af de teknologier, der har kant og relevans i forhold til metaverse. Gaming, blockchain og VR er blandt dem. Min k\u00e6lderkolde fornemmelse er, at alene forventningen vil s\u00e6tte fart i en teknologiudvikling, som kommer til at p\u00e5virke helt almindelige mainstream-virksomheder.<\/p>\n<p>Metaverset er lige nu et investerings-game p\u00e5 linje med dotcom i 90\u2019erne. Dengang var e-handel ved at dukke op i horisonten og nu er den som bekendt allemandseje. St\u00e6rke visioner kan drive udvikling. Ligesom Kennedy og Apollo-programmet gjorde det, vil vi komme til at forholde os til de teknologier, der kan blive byggesten i metaverset.<\/p>\n<h2><strong>Trendende koncepter<\/strong><\/h2>\n<p>Metaverset tr\u00e6kker netop p\u00e5 en r\u00e6kke trendende koncepter: Kryptovaluta, non-fungible tokens, digital identitet, distributed ledger, digital tvilling, virtuelle platforme, mixed reality, augmented reality, mobil augmented reality og mange flere. P\u00e5 disse omr\u00e5der ser vi hos SAP en r\u00e6kke piloter og use cases med relevans for masser af \u00a0virksomheder b\u00e5de business-to-consumer og business-to-business.<\/p>\n<p>Uanset om den store forkromede vision om metaverset udm\u00f8nter sig i et virtuelt, globalt netv\u00e6rk, hvor vi bev\u00e6ger os og vores diverse digitale assets fra den ene verden til den anden, s\u00e5 har disse teknologier relevans for helt almindelige virksomheder. Teknologierne har potentiale til at revolutionere de forretningsprocesser, som vi traditionelt bruger ERP-systemer til.<\/p>\n<p>P\u00e5 <a href=\"https:\/\/www.sap.com\/products\/crm.html\">Customer Experience (CX)<\/a>-omr\u00e5det vil vi eksempelvis se kunderejser, der r\u00e6kker ind i den virtuelle verden, og vi f\u00e5r derfor brug for at h\u00e5ndtere avatarers identitet.<\/p>\n<p>Inden for design og produktion vil digitale tvillinger, vituelle forsyningsk\u00e6der og digital asset manegement spille en afg\u00f8rende rolle.<\/p>\n<p>P\u00e5 hele sourcing-omr\u00e5det har vi brug for global track and trace, som ogs\u00e5 vil omfatte digitale varer og ydelser. Og dertil kommer betalinger, bogf\u00f8ring og udveksling p\u00e5 krypto-omr\u00e5det.<\/p>\n<p>Ogs\u00e5 i den interne organisation vil guided learning, AR og virtualisering vokse i betydning.<\/p>\n<h2><strong>Gr\u00f8nne tokens<\/strong><\/h2>\n<p>Nu har jeg stablet nok buzzwords oven p\u00e5 hinanden til at fylde hele denne klummeplads. Lad mig derfor slutte med en konkret case.<\/p>\n<p><a href=\"https:\/\/blogs.sap.com\/2022\/01\/27\/greentoken-by-sap-a-new-way-to-add-raw-material-supply-chain-transparency-to-your-network\/\">GreenToken<\/a> er en web-baseret SaaS-l\u00f8sning, som man bruger via en browser. GreenToken\u2019s er unikke digitale tvillinger, som benytter en blockchain tilgang til at skabe gennemsigtighed om et givent materiale: Hvor kommer det fra? Rummer det b\u00f8rnearbejde? Hvor ligger det i forhold til genbrug og genanvendelighed?<\/p>\n<p>Teknologien adresserer b\u00e6redygtigheds-dagsordenen, og hvis hypen om metaverset kan bidrage her, s\u00e5 er det da bare perfekt. Samtidig er det blot en af mange cases og l\u00f8sningsomr\u00e5der, hvor de teknologiske byggesten til metaverset er sat p\u00e5 arbejde midt i mainstrem i 2022!<\/p>\n<p><em><strong>Af Thomas Madsen, Head of SAP Data Lab Copenhagen i SAP Experience Center Copenhagen<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3855\" src=\"https:\/\/news.sap.com\/denmark\/files\/2021\/12\/14\/SAP-d.-5-2604-e1639475606328-801x1024.jpg\" alt=\"\" width=\"366\" height=\"467\" srcset=\"https:\/\/news.sap.com\/denmark\/files\/2021\/12\/14\/SAP-d.-5-2604-e1639475606328-801x1024.jpg 801w, https:\/\/news.sap.com\/denmark\/files\/2021\/12\/14\/SAP-d.-5-2604-e1639475606328-235x300.jpg 235w, https:\/\/news.sap.com\/denmark\/files\/2021\/12\/14\/SAP-d.-5-2604-e1639475606328-768x981.jpg 768w, https:\/\/news.sap.com\/denmark\/files\/2021\/12\/14\/SAP-d.-5-2604-e1639475606328-1202x1536.jpg 1202w, https:\/\/news.sap.com\/denmark\/files\/2021\/12\/14\/SAP-d.-5-2604-e1639475606328-1603x2048.jpg 1603w\" sizes=\"auto, (max-width: 366px) 100vw, 366px\" \/><\/p>\n<p><em>Oprindelig publiceret i Computerworld den 27. september 2022.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det buldrer og brager p\u00e5 toppen af hype-cyklussen. Uden en klar definition \u00e5bner metaverset for alle slags forventninger, frygt og fantasier. Jeg tror, at vi&#8230;<\/p>\n","protected":false},"author":3000,"featured_media":4298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4520855,4522668,4579962],"tags":[5565664,5565764,5564662],"sapn-display":[5566077,5566075,45149,4579516,60294],"sapn-type":[5563396],"class_list":["post-4297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forretningslosninger","category-teknologi","category-virksomhedsinformation","tag-greentoken-by-sap","tag-metaverse","tag-thomas-madsen","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-artikel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Der er k\u00e6mpe muligheder i metaverset midt i al denne hype-bulder - SAP Danmark Nyheder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2022\/10\/metaversets-mulighedsrum-midt-i-mainstream\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der er k\u00e6mpe muligheder i metaverset midt i al denne hype-bulder\" \/>\n<meta property=\"og:description\" content=\"Det buldrer og brager p\u00e5 toppen af hype-cyklussen. 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