{"id":4353,"date":"2022-11-07T08:00:57","date_gmt":"2022-11-07T07:00:57","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=4353"},"modified":"2024-08-01T17:56:36","modified_gmt":"2024-08-01T15:56:36","slug":"globale-kaedereaktioner-stiller-nye-krav-til-ledelse","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2022\/11\/globale-kaedereaktioner-stiller-nye-krav-til-ledelse\/","title":{"rendered":"Globale k\u00e6dereaktioner stiller nye krav til ledelse \u00a0"},"content":{"rendered":"

Konstante globale rystelser sender k\u00e6dereaktioner gennem verdens\u00f8konomien. N\u00e5r krisestyringen er aktiveret, handler det langsigtede ledelsesm\u00e6ssige svar om organisation og teknologianvendelse. Vi kunne kalde det designet omstillingsparathed.<\/p>\n

Knapt har inflationen taget fart og suppleret en akut energikrise og en presserende gr\u00f8n omstilling, f\u00f8r Salling Group lancerer en helt ny discount-k\u00e6de under navnet Basalt. De f\u00f8rste butikker \u00e5bner i oktober med det m\u00e5l at sk\u00e6re 15 pct af prisen p\u00e5 de mest handlede dagligvarer. Et logisk og st\u00e6rkt svar p\u00e5 inflation og k\u00f8bekraft-krise, som banker p\u00e5 danskernes d\u00f8r.<\/p>\n

Jeg er imponeret over handlekraften. Det er ikke alle virksomheder forundt at have s\u00e5 udpr\u00e6get omstillingsparathed i v\u00e6rkt\u00f8jskassen, at de kan adressere tidens krav pr\u00e6cist. P\u00e5 trods af, at talem\u00e5den \u201ddet eneste konstante er forandring\u201d har floreret i erhvervslivet i \u00e5rtier, har vi reelt mange l\u00e5sninger og uhensigtsm\u00e6ssigheder. Hvordan kan vi designe vores virksomheder til at v\u00e6re robuste over for morgendagens uforudsigelige kriser?<\/p>\n

Antallet af overraskende og voldsomme kriser de seneste par \u00e5r har gjort krisestyring til en n\u00f8dvendighed p\u00e5 den korte bane. Men der er ikke nogen grund til at g\u00f8re en dyd ud af n\u00f8dvendigheden p\u00e5 den lange bane, n\u00e5r der findes ledelsesm\u00e6ssige v\u00e6rkt\u00f8jer, som kan reducere behovet for krisestyring. Pr\u00e6missen er, at den globale turbulens fra pandemi, krig i Europa, energikrise, global handelskrig, gr\u00f8n omstilling, inflation og nye uforudsete omv\u00e6ltninger jo ikke er endegyldigt overst\u00e5et i 2023.<\/p>\n

Sourcing som strategi<\/strong><\/h2>\n

Lad mig give et eksempel. P\u00e5 samme m\u00e5de som Europa lige nu lider under en for stor afh\u00e6ngighed af russisk gas, bliver virksomheders forsyningsk\u00e6der s\u00e5rbare uden en overliggende risikoafvejet sourcing-strategi. Hvis \u00e9n geografisk region – eller \u00e9n underleverand\u00f8r – alene st\u00e5r for et led i forsyningsk\u00e6den, bliver virksomheden strategisk sv\u00e6kket. Den nye normal er derfor at have flere leverand\u00f8rer inden for samme omr\u00e5de. Re-shoring og near-shoring tr\u00e6nger sig p\u00e5 som gode svar, og mere langsigtet er det v\u00e6rdiskabende at indg\u00e5 i netv\u00e6rk med andre virksomheder i forsyningsk\u00e6den.<\/p>\n

Forsyningsk\u00e6den skal v\u00e6re s\u00e5 transparent som muligt, og virksomheden har brug for hurtig mulighed for at skifte eller supplere samarbejdspartnere. Virksomheder, som deltager p\u00e5 digitale sourcing-platforme, har en fordel. Synlighed, kontrol og omstillingsevne er en logisk konsekvens, n\u00e5r virksomhederne har en hurtig og digital forbindelse mellem eftersp\u00f8rgsel og udbud p\u00e5 en struktureret m\u00e5de.<\/p>\n

Det n\u00e6ste skridt er kunstig intelligens. Avanceret, intelligent og selvl\u00e6rende forretningssoftware rummer stort potentiale inden for produktion, distribution, logistik, transport og infrastruktur. Denne datadrevne digitalisering skal b\u00e5de underst\u00f8tte hverdagen og den strategisk \u00f8nskede omstillingsparathed.<\/p>\n

Organisatorisk klemme<\/strong><\/h2>\n

Men i mange virksomheder er designet af omstillingsparathed fanget i en organisatorisk klemme. Vigtige dele af den operationelle opgavel\u00f8sning p\u00e5 omr\u00e5det ligger hos en logistikfunktion og en indk\u00f8bsfunktion. Denne \u201dsilo\u201d er hyppigst m\u00e5lt p\u00e5 marginal effektivisering, som st\u00e5r i kontrast til omr\u00e5dets strategiske betydning. Forretningsomr\u00e5det har alts\u00e5 p\u00e5 samme tid en operationel hverdag og strategisk dimension. Hvis omr\u00e5det alene ledes ud fra et \u00f8nske om at spare omkostninger, vil virksomheden fortsat l\u00f8be ind i nye flaskehalse og krisetilstande. Digitaliseringen vil have fokus p\u00e5 den operationelle opgavel\u00f8sning og m\u00e5let vil m\u00e5ske v\u00e6re at blive nogle procenter mere effektiv. Men n\u00e5r n\u00e6ste krise rammer kan denne effektivisering vise sig meget dyr.<\/p>\n

I realiteten er det de samme data om kunden, produktet, leverand\u00f8ren, som bliver brugt operationelt til dagligdagens forretningsprocesser og \u2013 i aggregeret form – i den strategiske sourcing-overvejelse. Derfor kan og skal en datam\u00e6ssig underst\u00f8ttelse fra starten v\u00e6re designet ud fra begge hensyn.<\/p>\n

Situationsbestemt ledelsesfokus<\/strong><\/h2>\n

\u201dJeg g\u00e5r n\u00e6rmest mere op i dagsprisen p\u00e5 el end p\u00e5 salget i butikkerne\u201d. Cirka s\u00e5dan sagde topchef Per Bank fra Salling Group til Niels Lunde i en B\u00f8rsen ledelsespodcast. Det handler om, at energiprisernes himmelflugt har gjort det vigtigere for bundlinjen, at vinden bl\u00e6ser, end at den igangv\u00e6rende kampagne virker. I en n\u00f8ddeskal viser citatet, at ledelsen m\u00e5 t\u00e6nke nyt og reagere situationsbestemt.<\/p>\n

Det strategiske fokus skifter fra forsyningsk\u00e6den, til energiforbruget og til finansielle positioner alt efter krisens karakter. P\u00e5 den m\u00e5de stiller de globale k\u00e6dereaktioner nye krav til ledelse, fordi de b\u00e5de sker hurtigt og har store konsekvenser. Hvordan bliver topledere og virksomheder i stand til at reagere og handle med kort varsel p\u00e5 forskellige funktionelle omr\u00e5der i forretningen? Det er alts\u00e5 ikke kun i forhold til sourcing, at vi har brug for at digitalisere p\u00e5 en m\u00e5de, der skaber ledelsesm\u00e6ssigt man\u00f8vrerum, hvis dette omr\u00e5de kommer i strategisk ledelsesfokus.<\/p>\n

Digitalisering, som b\u00e5de underst\u00f8tter funktionen i hverdagen og den strategiske ledelse, er den eneste mulige m\u00e5de at designe sig til den omstillingsparathed, der kan afd\u00e6mpe konsekvenserne af nye kriser. Data skal p\u00e5 samme tid give operationel proceseffektivitet og ledelsesm\u00e6ssig transparens og dermed reaktionsevne, n\u00e5r den nye krise kommer. Pr\u00e6cis den samme \u201ddobbelte digitalisering\u201d f\u00e5r vi brug for til den gr\u00f8nne omstilling. Den strategiske intention skal jo sl\u00e5 igennem i det enkelte valg i indk\u00f8bsafdelingen p\u00e5 torsdag!<\/p>\n

Af adm. direkt\u00f8r J\u00f8rn Bo Jacobsen, SAP Danmark<\/em><\/p>\n

\"\"<\/p>\n

Oprindelig publiceret i B\u00f8rsen den 24. oktober 2022.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Konstante globale rystelser sender k\u00e6dereaktioner gennem verdens\u00f8konomien. N\u00e5r krisestyringen er aktiveret, handler det langsigtede ledelsesm\u00e6ssige svar om organisation og teknologianvendelse. Vi kunne kalde det designet…<\/p>\n","protected":false},"author":3094,"featured_media":4355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4580300,8493,4579962],"tags":[5565782,5565784,5565183,5565783,5563364,5562455,5565785],"sapn-display":[5566077,5566075,45149,4579516,60294],"sapn-type":[5563396],"class_list":["post-4353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brancher","category-kunde","category-virksomhedsinformation","tag-basalt","tag-designet-omstillingsparathed","tag-jorn-bo-jacobsen","tag-krisestyring","tag-ledelse","tag-salling-group","tag-sourcing","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-hero","sapn-type-artikel"],"yoast_head":"\nGlobale k\u00e6dereaktioner stiller nye krav til ledelse \u00a0 - SAP Danmark Nyheder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2022\/11\/globale-kaedereaktioner-stiller-nye-krav-til-ledelse\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Globale k\u00e6dereaktioner stiller nye krav til ledelse \u00a0\" \/>\n<meta property=\"og:description\" content=\"Konstante globale rystelser sender k\u00e6dereaktioner gennem verdens\u00f8konomien. 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