{"id":4382,"date":"2022-11-24T08:00:37","date_gmt":"2022-11-24T07:00:37","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=4382"},"modified":"2024-08-01T17:56:34","modified_gmt":"2024-08-01T15:56:34","slug":"oekosystemer-kommer-og-gaar-men-der-er-nu-et-jeg-haaber-vi-bevarer","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2022\/11\/oekosystemer-kommer-og-gaar-men-der-er-nu-et-jeg-haaber-vi-bevarer\/","title":{"rendered":"\u00d8kosystemer kommer og g\u00e5r, men der er nu \u00e9t, jeg h\u00e5ber vi bevarer"},"content":{"rendered":"

Digitale forretningsm\u00e6ssige \u00f8kosystemer g\u00e5r (for det meste) en sejrsgang i disse \u00e5r. Den virkelige test er, om de for alvor bidrager til klodens samlede \u00f8kosystem. Og ikke kun til deltagernes profitabilitet.<\/p>\n

F\u00f8rste gang jeg l\u00e6rte noget om naturen og om klodens \u00f8kosystem var p\u00e5 Zoologisk Museum. Det er virkelig et k\u00e6rt minde.<\/p>\n

Jeg kan huske, hvordan jeg susede rundt med papir og klisterm\u00e6rker, l\u00f8ste opgaver og s\u00e5 de naturtro 3D-montrer med mose, skov, savanne, \u00f8rken og polarlandskab. Vemodigt nok er museet lige lukket, men jo heldigvis kun for at vi kan opleve et st\u00f8rre og topmoderne naturhistorisk museum om f\u00e5 \u00e5r.<\/p>\n

Perfekt samspil<\/strong><\/h2>\n

Naturen og dens \u00f8kosystemer har i \u00e5rtier v\u00e6ret en metafor i forretningsverdenen. Med god grund. Tanken om et organisk samarbejdende, konkurrerende og balanceret netv\u00e6rk af mennesker og virksomheder rimer p\u00e5 v\u00e6rdiskabelse. Et billede p\u00e5 et ideelt marked hvor alle drager nytte af udvikling og innovation.<\/p>\n

Digitaliseringen har speedet op for informationsudvekslingen, og vi har set en r\u00e6kke succesfulde \u201d\u00f8kosystemer\u201d: Apple og appstore, Amazon, Uber, Spotify og mange flere. Open source-milj\u00f8et og eksempelvis det europ\u00e6iske Gaia-netv\u00e6rk for data-udveksling er ogs\u00e5 flotte eksempler, fordi de ikke har en central ejer af en platform. Og fordi de ikke har en dominerende akt\u00f8r, der udg\u00f8r en planet,andre er i kredsl\u00f8b rundt om.<\/p>\n

Platform eller produkt?<\/strong><\/h2>\n

Min personlige interesse for f\u00e6nomenet fik mig for nyligt til at l\u00e6se et kompendium, hvor en tysk professor samler 40 videnskabelige artikler, der handler om digitale \u00f8kosystemer. Artiklerne diskuterer f\u00e6nomenet ud fra \u00f8konomiske, ledelsesm\u00e6ssige og samfundsm\u00e6ssige perspektiver.<\/p>\n

\u00d8kosystemerne kan v\u00e6re centreret om en platform. Platforms\u00f8konomien er klart nok et videnskabeligt studieobjekt, hvor balancen mellem chauff\u00f8rerne, lagerarbejderne og musikerne p\u00e5 den ene side og henholdsvis Uber, Amazon og Spotify p\u00e5 den anden side kommer i fokus.<\/p>\n

Men \u00f8kosystemet kan ogs\u00e5 v\u00e6re produktorienteret. Apple, Mercedes eller os selv hos SAP er eksempler p\u00e5 dette. Her handler det om at knytte \u00f8kosystemets fleksibilitet, iderigdom og innovation op p\u00e5 et kerneprodukt.<\/p>\n

I forhold til virksomhedsl\u00f8sninger er det helt oplagt at stille v\u00e6rkt\u00f8jer og arkitektur til r\u00e5dighed for at skabe et milj\u00f8, hvor kunder, partnere og udviklere kan samarbejde, udvikle og dele funktionalitet, som ellers ikke ville v\u00e6re til r\u00e5dighed. Det kan v\u00e6re specielle behov, nichel\u00f8sninger eller andet, som ikke kommer fra hovedleverand\u00f8ren. Trenden er ikke mindst hjulpet frem af cloudteknologien, og vores \u00f8kosystem hedder da ogs\u00e5 \u201dIndustry Cloud\u201d.<\/p>\n

Kan \u00f8kosystemer redde \u00f8kosystemet?<\/strong><\/h2>\n

Jeg tror og h\u00e5ber, at disse digitale \u00f8kosystemer kan v\u00e6re midler til at skabe langsigtet b\u00e6redygtighed. Vi kan jo ret beset v\u00e6re en smule ligeglade med, om det ene eller det andet teknologiske \u00f8kosystem overlever i l\u00e6ngden. Bare klodens biologiske \u00f8kosystem g\u00f8r det.<\/p>\n

Teoretikerne hylder det \u00e6gte ved et \u00f8ko-system, n\u00e5r informationen flyder rigeligt og frit, og n\u00e5r parterne er ligestillet over for hinanden. De indg\u00e5r i et symbiotisk forhold af gensidig afh\u00e6ngighed, hvor ingen interesser pr definion trumfer andre.<\/p>\n

I en verden hvor alverdens topledere reelt arbejder for ESG-m\u00e5ls\u00e6tningerne, bliver optimale digitale \u00f8kosystemer helt oplagte virkemidler. Vi skal jo reelt have koblet verdens\u00f8konomien sammen med en h\u00f8j grad af transparens i forhold til milj\u00f8m\u00e6ssige, ledelsesm\u00e6ssige og sociale aftryk og effekter.<\/p>\n

De digitale \u00f8kosystemer b\u00f8r blive v\u00e6rkt\u00f8jer til at skabe den cirkul\u00e6re \u00f8konomi, som kan redde klodens \u201drigtige\u201d \u00f8kosystem!<\/p>\n

Af Thomas Madsen, Head of SAP Data Lab Copenhagen i SAP Experience Center Copenhagen<\/strong><\/em><\/p>\n

\"\"<\/p>\n

Oprindelig publiceret i Computerworld den 10. november 2022.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Digitale forretningsm\u00e6ssige \u00f8kosystemer g\u00e5r (for det meste) en sejrsgang i disse \u00e5r. 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