{"id":6055,"date":"2024-11-21T08:00:27","date_gmt":"2024-11-21T07:00:27","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=6055"},"modified":"2024-11-28T11:40:06","modified_gmt":"2024-11-28T10:40:06","slug":"europa-skal-i-offensiven-med-digital-konkurrencekraft","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2024\/11\/europa-skal-i-offensiven-med-digital-konkurrencekraft\/","title":{"rendered":"Europa skal i offensiven med digital konkurrencekraft"},"content":{"rendered":"

Den st\u00f8rste \u00f8konomiske v\u00e6rdiskabelse med AI kommer til at ligge i virksomheder og organisationer. Her kan Europa stadig v\u00e6re med, hvis vi satser p\u00e5 \u00e9t marked for data og skalafordele i 27 EU-lande p\u00e5 \u00e9n gang.<\/p>\n

EU er g\u00e5et i startblokken til en ny fem\u00e5rig periode. Det sker p\u00e5 baggrund af en dyster rapport om Europas \u00f8konomiske fremtid signeret af Mario Draghi, og der er grund til bekymring for langsigtet europ\u00e6isk konkurrenceevne.<\/p>\n

Europa har tabt kampen om det forbrugerrettede internet til de amerikanske tech-giganter. Men n\u00e5r det g\u00e6lder det industrielle internet og forretnings-AI, har vi stadig en chance for at blive frontl\u00f8bere – hvis vi handler klogt og offensivt nu.<\/p>\n

Det er kun i f\u00e5 sportsgrene, man vinder med en defensiv strategi. Man taber m\u00e5ske ikke, men man vinder heller ikke. Europa skal have modet og evnen til at angribe.<\/p>\n

Den st\u00f8rste \u00f8konomiske v\u00e6rdiskabelse med AI kommer i det lange l\u00f8b til at ligge i virksomheder og organisationer, som bruger teknologien \u2013 ikke p\u00e5 leverand\u00f8r-siden. Og her kan EU v\u00e6re sin egen bedste ven. Vi skal udnytte den st\u00e6rke industrielle rygrad og enorme m\u00e6ngde af data, som Europas virksomheder og offentlige akt\u00f8rer ligger inde med, og som bliver fundamentet for at levere forretnings-AI \u201dMade in Europe\u201d.<\/p>\n

\u00c9t digitalt marked <\/strong><\/h2>\n

Det f\u00f8rste og vigtigste er at skabe \u00e9t sammenh\u00e6ngende digitalt marked i Europa. Det frie flow af data og information mellem organisationer og p\u00e5 tv\u00e6rs af lande er grundlaget for, at vi kan innovere. EU m\u00e5 heller ikke forfalde til digital protektionisme og ensidig regulering af datam\u00e6ssig bev\u00e6gelighed. EU har personificeret af Margrethe Vestager succesfuldt taget reguleringskampen op med tech-sv\u00e6rv\u00e6gterne. Nu m\u00e5 vi supplere med en offensiv tilgang til Europas digitale konkurrenceevne.<\/p>\n

Vi skal sikre skala-fordele p\u00e5 tv\u00e6rs af landegr\u00e6nser, sprog og kulturel forskellighed. Europas digitale marked er stadig fragmenteret, hvor 27 nationer bygger deres egne regler om for eksempel cloud. Is\u00e6r startups og mellemstore virksomheder har ikke midlerne til at h\u00e5ndtere politisk og regulatorisk kompleksitet. Ved at forenkle og forene slipper vi innovationen l\u00f8s.<\/p>\n

Tvillinge-transitionen: Gr\u00f8n og digital <\/strong><\/h2>\n

Digitale l\u00f8sninger kan g\u00f8re klimaindsatsen meget mere pr\u00e6cis, pragmatisk og effektiv. Den kan etablere fuld gennemsigtighed om CO2-aftryk og ressourceforbrug langs forsyningsk\u00e6den, baseret p\u00e5 faktiske snarere end estimerede data. St\u00f8rre klarhed og gennemsigtighed baner vejen for mere samarbejde.<\/p>\n

Vi skal sigte efter en gr\u00f8n og digital transition p\u00e5 samme tid. Denne tvillinge-transition kan for alvor accelerere vores udvikling mod b\u00e6redygtige forretningsmodeller, og den kr\u00e6ver skala og entydige standarder. Vi skal etablere forretningsm\u00e6ssige netv\u00e6rk, hvor virksomheder deler data op og ned i v\u00e6rdik\u00e6den. Styrken i disse B2B-netv\u00e6rk handler b\u00e5de om at klare kriser og disruption af forsyningsk\u00e6der og om at opbygge transparente klimaregnskaber.<\/p>\n

Forretnings-AI<\/strong><\/h2>\n

EU skal sammen med virksomheder opbygge branchespecifikke data-modeller og sprogmodeller, der f\u00f8lger EU-standarder og omfatter alle lande. En r\u00e6kke initiativer er allerede i gang for at skabe \u00f8kosystemer af data rettet mod specifikke industrier.<\/p>\n

Sandsynligvis vil fremstillingssektoren og offentlig administration v\u00e6re first-movers her. En r\u00e6kke offentlige opgaver \u2013 trafik og transport, milj\u00f8overv\u00e5gning, gr\u00e6nsekontrol, migration og asyl-procedurer \u2013 ville alle opn\u00e5 et l\u00f8ft med en s\u00e5dan f\u00e6lles, cloud-baseret data-infrastruktur og AI.<\/p>\n

Europa kan h\u00f8ste store v\u00e6rdier i anden fase af AI-revolutionen. EU\u2019s vision og vilje er afg\u00f8rende. Og rapporten fra Mario Draghi b\u00f8r v\u00e6re pligtl\u00e6sning for alle, fordi den b\u00e5de ridser en dyster problemstilling op og peger p\u00e5 en r\u00e6kke vision\u00e6re tiltag. Eksempelvis foresl\u00e5r den et investeringsprogram, der i relation til EU\u2019s BNP er dobbelt s\u00e5 stort som efterkrigstiden Marshall-hj\u00e6lp. Europa skal investere offensivt, og det skal v\u00e6re nu!<\/p>\n

Af Mikkel Stavnsbo, adm. direkt\u00f8r, SAP Danmark<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Oprindelig publiceret i Finans den 4. november <\/em>2024.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Den st\u00f8rste \u00f8konomiske v\u00e6rdiskabelse med AI kommer til at ligge i virksomheder og organisationer. Her kan Europa stadig v\u00e6re med, hvis vi satser p\u00e5 \u00e9t…<\/p>\n","protected":false},"author":4578,"featured_media":6060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5566088,5566079,5566085,5565976],"tags":[5566105,5566106,5566104,5566036,5566103,5565836],"sapn-display":[5566077,5566075,4579516,60294],"sapn-type":[5563396],"class_list":["post-6055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baeredygtighed","category-enterprise-resource-planning","category-forsyningskaede","category-kunstig-intelligens-ai","tag-digitale-konkurrenceevne","tag-et-digitalt-marked","tag-europa","tag-forretnings-ai","tag-mario-draghi","tag-mikkel-stavnsbo","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-top-stories","sapn-display-hero","sapn-type-artikel"],"yoast_head":"\nEuropa skal i offensiven med digital konkurrencekraft - SAP Danmark Nyheder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2024\/11\/europa-skal-i-offensiven-med-digital-konkurrencekraft\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Europa skal i offensiven med digital konkurrencekraft\" \/>\n<meta property=\"og:description\" content=\"Den st\u00f8rste \u00f8konomiske v\u00e6rdiskabelse med AI kommer til at ligge i virksomheder og organisationer. 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