{"id":6084,"date":"2025-02-25T08:00:49","date_gmt":"2025-02-25T07:00:49","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=6084"},"modified":"2025-02-12T09:27:55","modified_gmt":"2025-02-12T08:27:55","slug":"innovation-med-ai-kalder-paa-kloge-it-folk","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2025\/02\/innovation-med-ai-kalder-paa-kloge-it-folk\/","title":{"rendered":"Innovation med AI kalder p\u00e5 kloge it-folk"},"content":{"rendered":"

Med data og AI kan vi fundamentalt automatisere og revolutionere forretningsprocesser, men det sker ikke af sig selv. Virksomheder f\u00e5r ikke n\u00f8dvendigvis styrket konkurrenceevnen, n\u00e5r medarbejdere bruger den samme generative AI som alle andre.<\/p>\n

AI er ikke per definition v\u00e6rdiskabende innovation. Udbredt brug af AI-assistenter i virksomhederne er ikke en differentiator p\u00e5 markedet, n\u00e5r alle andre g\u00f8r det samme. Det kan v\u00e6re n\u00f8dvendigt at sl\u00e5 disse banale kendsgerninger fast i en tid, hvor den globale hype udl\u00f8st af ChatGPT og DeepSeek nu udm\u00f8nter sig i, at virksomhedens medarbejdere p\u00e5 mere eller mindre frivillig og individuel basis benytter AI-assistenter.<\/p>\n

Over halvdelen af danske virksomheder stiller generativ AI til r\u00e5dighed for medarbejderne. Jeg bruger selv generisk generativ AI., og jeg er ikke alene, for over halvdelen af medarbejderne bruger det \u2013 if\u00f8lge en unders\u00f8gelse fra PA Consulting – til daglige opgaver.<\/p>\n

Glasur p\u00e5 kagen<\/strong><\/h2>\n

Som it-branche m\u00e5 vi i jublen over denne nye mulighed ikke glemme, hvad AI kan g\u00f8re for forretningsm\u00e6ssig innovation og konkurrenceevne. Vi kan ikke bilde os ind, at medarbejderes brug af AI til at producere eksempelvis tekst per definition styrker virksomhedens eller nationens konkurrenceevne.<\/p>\n

I min egen hverdag er det blot glasur p\u00e5 kagen, for i vores organisation er de store digitaliseringsgevinster h\u00f8stet med globalt fokus p\u00e5 uniformt datagrundlag og stringente, intelligente forretningsprocesser. Den del kr\u00e6ver meget mere, og den m\u00e5 ikke glemmes. Danske virksomheder vil sikkert ligge helt fremme p\u00e5 adoptionskurven af generativ AI, fordi vi som regel er hurtige til at tage ny teknologi ind \u2013 b\u00e5de som personer og virksomheder. Vi m\u00e5 bare ikke stoppe, n\u00e5r vi har h\u00f8stet den lavth\u00e6ngende personlige effektivitetsgevinst.<\/p>\n

AI er mere end ChatGPT <\/strong><\/h2>\n

AI er mere end ChatGPT og de efterh\u00e5nden mange andre tilbud inden for generativ AI.\u00a0 Machine learning, analytics, AI-agenter og andre former for avanceret brug af data rummer potentialet til at revolutionere hele forretningsprocesser end-to-end. Det kan sagtens ske med et element af generativ AI, men ikke n\u00f8dvendigvis. Og en af vejene er naturligvis at benytte alle indbyggede AI-muskler, som vi fremover vil se integreret i ERP-platforme som SAP S\/4HANA Cloud.<\/p>\n

Distinktionen er vigtig. DI Digital, Digitaliseringsstyrelsen og en r\u00e6kke andre gode akt\u00f8rer kaldte i efter\u00e5ret en god guide til at bruge AI-assistenter for en \u201dAI-hvidbog\u201d og digitaliseringsministeren deltog i en stort opsat lancering.<\/p>\n

Vi skal bare ikke kun v\u00e6re forbrugere af AI som personligt produktivitetsv\u00e6rkt\u00f8j. Langsigtet konkurrenceevne opst\u00e5r, n\u00e5r vi som virksomheder kan skalere og er skabende med den nye teknologi. Her ligger potentialet for det helt store v\u00e6rdibidrag. I mellemtiden er det som fundament helt fint og givetvis st\u00e6rkt fremmende for kreativiteten, at vi alle v\u00e6nner os til at bruge generativ AI i vores opgavel\u00f8sning.<\/p>\n

Goddag til kompleksitet<\/strong><\/h2>\n

AI-assistenterne tager et stort spring, n\u00e5r de f\u00f8rer generativ AI ind p\u00e5 \u201dindersiden\u201d af virksomheden. Det vil sige, at virksomhedens egne data (e-mails, word-dokumenter, pr\u00e6sentationer, pdf\u2019er, ERP-data fra finans, indk\u00f8b, forsyningsk\u00e6de, salg og marketing, kundeservice, HR, compliance mm) kan bruges til \u201dkonversationer\u201d med kunder og medarbejdere i naturligt sprog. Her ligger et klart l\u00f8ft i brugervenlighed og et l\u00f8ft i personlig produktivitet for os alle.<\/p>\n

Bev\u00e6gelsen fra ydre og helt generisk AI til indre og specialdesignede l\u00f8sninger \u00e5bner for en masse kompleksitet, og som AI-hvidbogen fint understreger, skal der arbejdes med platform, datagrundlag, compliance og kulturel implementering. Det kalder p\u00e5 en klog it-branche, som har f\u00e5et et nyt kraftfuldt v\u00e6rkt\u00f8j i v\u00e6rdiskabelsens v\u00e6rkt\u00f8jskasse.<\/p>\n

Europ\u00e6isk lederskab<\/strong><\/h2>\n

Hvad nu hvis teknologien kan overtage en n\u00e6rmest komplet opgavel\u00f8sning? S\u00e5 kan vi skalere den op i stor m\u00e5lestok. Digital transformation er absolut mulig. At h\u00f8ste dette potentiale kr\u00e6ver en samlet ledelse, som prioriteter innovationen af organisationens forretningsprocesser. Stringente forretningsprocesser, struktur p\u00e5 data og kulturen i organisationen er ogs\u00e5 afg\u00f8rende for, at forandringen kan sl\u00e5 rod og skabe v\u00e6rdi. Katalysatoren er ledere, som g\u00e5r forrest og tager lederskab. Og st\u00e6rke og kreative it-eksperter som udm\u00f8nter i praksis.<\/p>\n

Selv om USA og Kina er stukket af med forbrugerrettet og person-orienteret AI, kan vi i Europa g\u00e5 forrest ved at samarbejde inden for brancher og bruge vores data intelligent. En st\u00e6rk it-branche er en vigtig foruds\u00e6tning.<\/p>\n

Af Mikkel Stavnsbo, adm. direkt\u00f8r, SAP Danmark<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Oprindelig publiceret i ITWatch den 11. februar <\/em>2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Med data og AI kan vi fundamentalt automatisere og revolutionere forretningsprocesser, men det sker ikke af sig selv. Virksomheder f\u00e5r ikke n\u00f8dvendigvis styrket konkurrenceevnen, n\u00e5r…<\/p>\n","protected":false},"author":4578,"featured_media":6087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5565976],"tags":[5566119,5565477,5565836,5565866],"sapn-display":[5566077,5566075],"sapn-type":[5563396],"class_list":["post-6084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kunstig-intelligens-ai","tag-ai-assistenter","tag-konkurrenceevne","tag-mikkel-stavnsbo","tag-sap-business-ai","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-type-artikel"],"yoast_head":"\nInnovation med AI kalder p\u00e5 kloge it-folk - SAP Danmark Nyheder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2025\/02\/innovation-med-ai-kalder-paa-kloge-it-folk\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation med AI kalder p\u00e5 kloge it-folk\" \/>\n<meta property=\"og:description\" content=\"Med data og AI kan vi fundamentalt automatisere og revolutionere forretningsprocesser, men det sker ikke af sig selv. 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