{"id":6126,"date":"2025-05-16T08:00:08","date_gmt":"2025-05-16T06:00:08","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=6126"},"modified":"2025-05-16T12:50:57","modified_gmt":"2025-05-16T10:50:57","slug":"ledere-saet-det-lange-lys-paa-usa","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2025\/05\/ledere-saet-det-lange-lys-paa-usa\/","title":{"rendered":"Ledere, s\u00e6t det lange lys p\u00e5 USA \u00a0"},"content":{"rendered":"

Faren for at overreagere er lige s\u00e5 stor som faren for at v\u00e6re lammet af chokb\u00f8lgerne fra USA. \u201dSt\u00e5 fast og byg videre\u201d er bedre end \u201dmove-fast-and-break-things\u201d.<\/p>\n

\u201dNej tak til mere USA i fremtiden<\/a>\u201d l\u00f8d en nylig overskrift i B\u00f8rsen (26. april). En unders\u00f8gelse viser, at 43 pct af danskerne mener at samarbejde med USA bliver mindre vigtigt i det kommende \u00e5rti. I 2023 var tallet kun 10 pct. Og tilsvarende er antallet af danskere, som mener, at USA-samarbejde bliver mere vigtigt, faldet fra 48 pct i 2023 til 20 pct i \u00e5r.<\/p>\n

Dette hurtige skift i folkestemningen er forst\u00e5eligt, men det er ikke rationelt for virksomheder at t\u00e6nke og agere lige s\u00e5 bin\u00e6rt. For n\u00e6sten alle virksomheder er samarbejde med USA ikke et sp\u00f8rgsm\u00e5l om Jolly i stedet for Pepsi, fordi relationen og kompleksiteten er meget st\u00f8rre. Popul\u00e6rt sagt er det prim\u00e6rt direktioner i korte bukser, som lige nu m\u00e6rker stormen, og reagerer ved at flygte mod beskyttelsesrummet.<\/p>\n

St\u00e5 fast og byg videre<\/strong><\/h2>\n

Fra m\u00f8der med en r\u00e6kke danske virksomheder m\u00e6rker jeg variationen i danske lederes reaktioner. Alle taler om den nye verdensorden, men samtidig har mange virksomheder et ret sammensat forhold til USA via amerikanske leverand\u00f8rer, partnere eller kunder.<\/p>\n

Jeg vil generelt opfordre til at s\u00e6tte det lange lys p\u00e5 og bevare det k\u00f8lige overblik, for mange danske virksomheder l\u00f8ser relevante problemer for verden, og den substans \u00e6ndres ikke af det aktuelle transatlantiske stormvejr.<\/p>\n

Talem\u00e5den fra Silicon Valley om \u201dmove-fast-and-break-things\u201d kan overf\u00f8res til overilede reaktioner p\u00e5 signalerne fra USA, fordi man risikerer at skade virksomheden p\u00e5 den lange bane med impuls-reaktioner. St\u00e5 hellere fast og byg videre.<\/p>\n

Europ\u00e6isk data-suver\u00e6nitet<\/strong><\/h2>\n

Vi kan som europ\u00e6isk leverand\u00f8r af forretningssystemer konkret m\u00e6rke virksomhedernes bekymring for at have store amerikanske teknologi-elementer i deres digitale set-up. Kunder sp\u00f8rger os, om vi kan hj\u00e6lpe med at sikre deres data i europ\u00e6iske cloud-systemer, hvis sp\u00e6ndingerne mellem Europa og USA eskalerer yderligere.<\/p>\n

Financial Times<\/a> citerede SAP\u2019s topchef Christian Klein (23. april) for at advare mod en for ideologisk tilgang til data. Han advokerede samtidig for, at vi i EU skal have en f\u00e6lles ramme om data-suver\u00e6nitet, s\u00e5 vi kan skalere og innovere med europ\u00e6iske skalafordele.<\/p>\n

Ledelsesdilemma anno 2025<\/strong><\/h2>\n

Jeg anerkender til fulde, hvor sv\u00e6re valgene er, n\u00e5r man har en virksomheds fremtid i sine h\u00e6nder. Skismaet mellem det korte og det lange sigt og balancen mellem et v\u00e6ld af samtidige, legitime hensyn er et vilk\u00e5r for ledelse.<\/p>\n

For nylig lyttede jeg til en podcast<\/a>, som gik i dybden med Boeings udfordringer (Business Wars, The Unraveling of Boeing). Her bliver kvaliteten kompromitteret p\u00e5 den lange bane, n\u00e5r en kommerciel ledelse m\u00f8der den skarpe konkurrence fra Airbus med at outsource produktion af flydele og presse hele produktionsapparatet p\u00e5 tid og ressourcer. Kvalitetsproblemerne dukker op noget forsinket og bliver derfor usynlige her-og-nu. Til geng\u00e6ld er konsekvenserne \u00f8del\u00e6ggende, n\u00e5r en flyd\u00f8r falder af, eller n\u00e5r anti-staller-software l\u00e5ser og f\u00e5r fly til at styrte.<\/p>\n

Svarene inden for kvalitetsstyring er at sikre den langsigtede kvalitet \u201den permanent plads ved bordet\u201d i ledelsens \u201dcockpit\u201d. Her kommer AI til at spille en v\u00e6sentlig rolle i scenarieplanl\u00e6gning og simulering, og teknologien vil styrke vores evne til at reagere p\u00e5 forandringer \u2013 b\u00e5de hurtigt og med rolig h\u00e5nd.<\/p>\n

Innovation f\u00f8r regulering<\/strong><\/h2>\n

Boeing-historien handler ogs\u00e5 om at h\u00e5ndtere og styre rundt om regulatoriske krav. Parallellen til Europas voksende bekymring over uregulerede amerikanske tech-giganter er klar nok. Men i vores kritik og vores \u00f8nske om menneskevenlig og demokrati-fremmende digitalisering m\u00e5 vi samtidig tage ved l\u00e6re af USA og Kina.<\/p>\n

Europa kan helt sikkert inspireres af tilgangen \u201dinnovation-f\u00f8rst, regulering-senere\u201d. Aktuelt er sikkerhedspolitisk re-positionering og en styrket klimaindsats vigtige dagsordner, og begge dele kr\u00e6ver et boost til Europas \u00f8konomi. Et samlet indre marked uden nationale barrierer er en af n\u00f8glerne til at sikre, at de digitale investeringer kan tjene sig hjem, og Europa kan konkurrere globalt.<\/p>\n

For den enkelte ledelse handler det om at sikre, at man ogs\u00e5 ser p\u00e5 v\u00e6rdiskabelsen i slow-motion, n\u00e5r krisen raser. Vi skal bruge det balancerede klarsyn til at agere rationelt uden at ryste for meget p\u00e5 h\u00e5nden. Resiliensen er n\u00f8dvendig, n\u00e5r geopolitik l\u00f8ber med den globale dagsorden. Og vi kan l\u00e6re af strategisk kvalitetsledelse, hvis vi vil finde gode ledelsesm\u00e6ssige svar. Billedligt talt skal vi have lange bukser p\u00e5, n\u00e5r stormen tager til. Uanset om kastevindene kommer fra \u00f8st eller vest.<\/p>\n

Af Mikkel Stavnsbo, adm. direkt\u00f8r, SAP Danmark<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Oprindelig publiceret i B\u00f8rsen den 3. maj <\/em>2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Faren for at overreagere er lige s\u00e5 stor som faren for at v\u00e6re lammet af chokb\u00f8lgerne fra USA. \u201dSt\u00e5 fast og byg videre\u201d er bedre…<\/p>\n","protected":false},"author":4578,"featured_media":6129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4520855,5566085],"tags":[5566140,5566139,5566137,5565836,5566138],"sapn-display":[5566077,5566075],"sapn-type":[5563396],"class_list":["post-6126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forretningslosninger","category-forsyningskaede","tag-staa-fast-og-byg-videre","tag-geopolitik","tag-ledelsesdilema","tag-mikkel-stavnsbo","tag-regulering","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-type-artikel"],"yoast_head":"\nLedere, s\u00e6t det lange lys p\u00e5 USA \u00a0 - SAP Danmark Nyheder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2025\/05\/ledere-saet-det-lange-lys-paa-usa\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ledere, s\u00e6t det lange lys p\u00e5 USA \u00a0\" \/>\n<meta property=\"og:description\" content=\"Faren for at overreagere er lige s\u00e5 stor som faren for at v\u00e6re lammet af chokb\u00f8lgerne fra USA. \u201dSt\u00e5 fast og byg videre\u201d er bedre...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/denmark\/2025\/05\/ledere-saet-det-lange-lys-paa-usa\/\" \/>\n<meta property=\"og:site_name\" content=\"SAP Danmark Nyheder\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T06:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T10:50:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/denmark\/files\/2025\/05\/16\/F_296262_GettyImages-649139073_medium_jpg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mikkel Stavnsbo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mikkel Stavnsbo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2025\\\/05\\\/ledere-saet-det-lange-lys-paa-usa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2025\\\/05\\\/ledere-saet-det-lange-lys-paa-usa\\\/\"},\"author\":{\"name\":\"Mikkel Stavnsbo\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/#\\\/schema\\\/person\\\/3226926fff71e7b2ad73942c6a25c869\"},\"headline\":\"Ledere, s\u00e6t det lange lys p\u00e5 USA \u00a0\",\"datePublished\":\"2025-05-16T06:00:08+00:00\",\"dateModified\":\"2025-05-16T10:50:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2025\\\/05\\\/ledere-saet-det-lange-lys-paa-usa\\\/\"},\"wordCount\":799,\"image\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2025\\\/05\\\/ledere-saet-det-lange-lys-paa-usa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/files\\\/2025\\\/05\\\/16\\\/F_296262_GettyImages-649139073_medium_jpg.png\",\"keywords\":[\"\u201dSt\u00e5 fast og byg videre\u201d\",\"geopolitik\",\"ledelsesdilema\",\"Mikkel Stavnsbo\",\"regulering\"],\"articleSection\":[\"Forretningsl\u00f8sninger\",\"Forsyningsk\u00e6de\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2025\\\/05\\\/ledere-saet-det-lange-lys-paa-usa\\\/\",\"url\":\"https:\\\/\\\/news.sap.com\\\/denmark\\\/2025\\\/05\\\/ledere-saet-det-lange-lys-paa-usa\\\/\",\"name\":\"Ledere, s\u00e6t det lange lys p\u00e5 USA \u00a0 - 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