{"id":6169,"date":"2025-07-03T08:00:31","date_gmt":"2025-07-03T06:00:31","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=6169"},"modified":"2025-07-03T14:38:56","modified_gmt":"2025-07-03T12:38:56","slug":"pandora-bygger-videre-paa-et-staerkt-fundament-med-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2025\/07\/pandora-bygger-videre-paa-et-staerkt-fundament-med-sap\/","title":{"rendered":"Pandora bygger videre p\u00e5 et st\u00e6rkt fundament med SAP"},"content":{"rendered":"

Pandora begyndte som en lille familieejet butik i K\u00f8benhavn i 1982. I dag \u2013 42 \u00e5r senere \u2013 er Pandora vokset til verdens st\u00f8rste smykkebrand med salg i mere end 100 lande via b\u00e5de fysiske butikker og digitale kanaler.<\/p>\n

Virksomheden, der besk\u00e6ftiger 37.000 medarbejdere og sidste \u00e5r omsatte for 31,7 milliarder kroner, designer og skaber smykker i h\u00e5nden – udelukkende fremstillet af genanvendt s\u00f8lv og guld \u2013 i h\u00f8j kvalitet til overkommelige priser.<\/p>\n

\u201dPandora handler om k\u00e6rlighed \u2013 om at give gaver til dem, vi holder af, men ogs\u00e5 om at fejre os selv, n\u00e5r vi har opn\u00e5et noget stort,\u201d fort\u00e6ller Mariane Heidingsfelder, Senior Vice President for Business Transformation hos Pandora.<\/p>\n

\"\"<\/a><\/p>\n

Som omnichannel-detailforhandler med ambiti\u00f8se v\u00e6kstplaner har Pandora sat den digitale kundeoplevelse \u00f8verst p\u00e5 dagsordenen. \u201dDet er vores absolutte f\u00f8rsteprioritet,\u201d siger Mariane Heidingsfelder. Derfor har Pandora valgt RISE with SAP<\/a> som en central del af sin digitale rejse og som fundament for fremtidig v\u00e6kst.<\/p>\n

SAP S\/4HANA Cloud bliver kernen i Pandoras nye ERP-system og skal sikre mere standardiserede, overskuelige og sammenh\u00e6ngende forretningsprocesser.<\/p>\n

\u201dJeg er overbevist om, at forretning og teknologi i dag er to sider af samme sag,\u201d siger Mariane Heidingsfelder. \u201dVi digitaliserer hele vores v\u00e6rdik\u00e6de \u2013 fra produktionen til kontorerne, kollegerne og helt ud i butikkerne, hvor vi m\u00f8der forbrugerne p\u00e5 en mere personlig m\u00e5de.\u201d<\/p>\n

Et vigtigt m\u00e5l er at g\u00f8re hverdagen lettere for medarbejderne. Gennem enkle, digitale arbejdsgange og brugervenlige dashboards f\u00e5r de mere tid til kunderne og til at l\u00f8se komplekse opgaver eller t\u00e6nke nyt. \u201dI butikkerne bruger vi flere forskellige teknologier,\u201d forklarer Mariane Heidingsfelder. \u201dVi vil g\u00f8re det nemt for vores butiksmedarbejdere at finde al den information, de har brug for, \u00e9t sted \u2013 s\u00e5 de kan fokusere p\u00e5 dialogen med kunden.\u201d<\/p>\n

Samtidig \u00f8nsker Pandora at minimere den tid, medarbejderne bruger p\u00e5 administrative opgaver. \u201dVi vil gerne have, at vores kolleger i butikkerne bruger mindre tid p\u00e5 kontorarbejde og mere tid sammen med kunderne,\u201d siger hun. Derfor unders\u00f8ger Pandora allerede nu, hvordan de indbyggede AI-funktioner i SAP S\/4HANA kan tages i brug.<\/p>\n

\u201dVi har bevidst valgt at starte i det sm\u00e5, l\u00e6re undervejs og s\u00e5 skalere op, hvor vi kan se, det giver v\u00e6rdi,\u201d forklarer Mariane Heidingsfelder.<\/p>\n

\u201dDerfra er det kun fantasien, der s\u00e6tter gr\u00e6nser,\u201d tilf\u00f8jer hun. \u201dVi er en modig organisation, og vi vil udnytte det bedste, teknologien har at byde p\u00e5, til at styrke vores forretning og accelerere vores v\u00e6kst.\u201d<\/p>\n

\u201dPandora er en \u00e5ben virksomhed,\u201d siger hun afslutningsvis. \u201dVi st\u00e5r p\u00e5 st\u00e6rke v\u00e6rdier: Vi dr\u00f8mmer, vi er modige, vi tager ansvar \u2013 og vi leverer.\u201d<\/p>\n

Om SAP
\n<\/strong>Som en global leder inden for virksomhedssoftware og forretnings-AI befinder SAP (NYSE:SAP) sig i sk\u00e6ringspunktet mellem forretningen og teknologi. I over 50 \u00e5r har organisationer betroet SAP at f\u00e5 det bedste frem i dem ved at integrere forretningskritiske funktioner, der sp\u00e6nder over finans, indk\u00f8b, HR, forsyningsk\u00e6de og kundeoplevelse. For mere information, bes\u00f8g www.sap.com\/denmark<\/a> og news.sap.com\/denmark<\/a>.<\/p>\n

Overblik p\u00e5 1 side om SAP: SAP Corporate Fact Sheet<\/a>.<\/p>\n

Bes\u00f8g SAP News Center<\/a>. \u00a0F\u00e5 SAP Nyheder via LinkedIn<\/a> og Bluesky<\/a>.<\/p>\n

SAP Press Room<\/a>; press@sap.com<\/a><\/p>\n

Pressekontakt<\/strong>
\n<\/strong>Ellen Vig Nelausen
\nSAP Nordic Integrated Communications
\ntelefon: +45 29 23 32 34
\ne-mail: ellen.vig.nelausen@sap.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pandora begyndte som en lille familieejet butik i K\u00f8benhavn i 1982. I dag \u2013 42 \u00e5r senere \u2013 er Pandora vokset til verdens st\u00f8rste smykkebrand…<\/p>\n","protected":false},"author":2071,"featured_media":6170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5566079,8493,5565976],"tags":[4645498,4645665,5562139,5566158,5566157,5564728,5565406,5562371,5565981],"sapn-display":[45149,5566078,5566076,4579516,60294],"sapn-type":[4580503],"class_list":["post-6169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-resource-planning","category-kunde","category-kunstig-intelligens-ai","tag-ai","tag-cloud-erp","tag-cx","tag-digital-kundeoplevelse","tag-mariane-heiingsfelder","tag-pandora","tag-rise-with-sap","tag-sap-s-4hana-cloud","tag-we-are-proud-of","sapn-display-homepage-hero","sapn-display-presse-hero","sapn-display-presse-spotlight","sapn-display-top-stories","sapn-display-hero","sapn-type-nyhed"],"yoast_head":"\nPandora bygger videre p\u00e5 et st\u00e6rkt fundament med SAP - SAP Danmark Nyheder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2025\/07\/pandora-bygger-videre-paa-et-staerkt-fundament-med-sap\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pandora bygger videre p\u00e5 et st\u00e6rkt fundament med SAP\" \/>\n<meta property=\"og:description\" content=\"Pandora begyndte som en lille familieejet butik i K\u00f8benhavn i 1982. 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