{"id":6273,"date":"2025-10-06T08:00:20","date_gmt":"2025-10-06T06:00:20","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=6273"},"modified":"2025-10-06T09:59:46","modified_gmt":"2025-10-06T07:59:46","slug":"ai-og-den-europaeiske-bundlinje","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2025\/10\/ai-og-den-europaeiske-bundlinje\/","title":{"rendered":"AI og den europ\u00e6iske bundlinje"},"content":{"rendered":"

AI-v\u00e6rdik\u00e6den er mindre amerikansk end man umiddelbart skulle tro, men EU b\u00f8r stadig opruste p\u00e5 digital konkurrenceevne. Europa kan blive bedst til at anvende AI p\u00e5 \u201dindersiden\u201d af virksomhederne, og her ligger det langsigtede potentiale.<\/p>\n

Danskernes brugeroplevelser med generativ AI er n\u00e6rmest totalt USA-dominerede. Et lille mindretal bruger ogs\u00e5 Le Chat fra franske Mistral, men det er undtagelsen, som bekr\u00e6fter den amerikanske hovedregel. Draghi-rapporten konkluderede meget utvetydigt, at tech-omr\u00e5det er \u00e5rsagen til USA\u2019s forspring p\u00e5 produktivitet i forhold til EU, og blandt beslutningstagere bidrager det givetvis til billedet af USA-dominans.<\/p>\n

Men nu kan vi se at AI-v\u00e6rdik\u00e6den har en del flere nuancer, som er v\u00e6rd at holde fast i. Ogs\u00e5 uden at tage kraften ud af rapportens mange vigtige handlingsanvisninger, som danner grundlag for EU\u2019s aktuelle fokus p\u00e5 digital innovation, der bl.a. omfatter \u2019AI-gigafabrikker\u2019.<\/p>\n

Men hardware og datacentre alene giver ikke Europa en komparativ fordel, for det er et catch-up-game, hvor toget for l\u00e6ngst har forladt perronen. Langsigtet europ\u00e6isk konkurrencekraft opst\u00e5r, hvis vi kan kombinere AI med de store, strukturerede datagrundlag i virksomheder og offentlig sektor. Og hvis vi kan g\u00f8re det med folkelig accept og demokratisk b\u00e6redygtighed.<\/p>\n

7000 mia. dollars<\/strong><\/h2>\n

AI-revolutionen driver ganske vist en voldsom udbygning af datacenter-kapacitet. McKinsey forudser, at AI vil kr\u00e6ve en udvidelse p\u00e5 verdensplan med faktor 3,5 frem mod 2030. Kapitalbehovet opg\u00f8res til voldsomme 7000 mia. dollars, skriver McKinsey i rapporten \u201cThe cost of compute: A $7 trillion race to scale data centers<\/a>\u201d.<\/p>\n

Datacentre er alts\u00e5 leveranceapparatet bag AI, og her er balancen mellem USA og Europa ikke helt sk\u00e6v.\u00a0 Virksomheders hastige overgang fra selv at drive deres it-l\u00f8sninger til i stadig h\u00f8jere grad at f\u00e5 dem leveret som cloud-l\u00f8sninger har allerede skabt en meget stor datacenter-kapacitet, som ogs\u00e5 findes og udbygges hurtigt i Europa.<\/p>\n

Udbygningen har en klimakonsekvens, men eksempelvis Danfoss er meget langt fremme med b\u00e6redygtige veje til modul\u00e6r v\u00e6kst af datacenter-kapacitet. Grundfos har ogs\u00e5 noget at levere p\u00e5 den dagsorden. Der tegner sig m\u00e5ske ligefrem et dansk eksport-potentiale.<\/p>\n

AI har desuden l\u00f8ftet markedsv\u00e6rdien af fire europ\u00e6iske industrikoncerner – Schneider, ABB, Siemens og Legrand – med over 1000 mia. kr., fordi de leverer teknik til datacentrene, skriver Financial Times 2. juni.<\/p>\n

AI til virksomheder<\/strong><\/h2>\n

Draghi-rapporten tegnede med rette et dystert billede af Europas konkurrenceevne og pegede bl.a. p\u00e5 frav\u00e6ret af break-through digital teknologi. At Europa kan f\u00f8lge med i forhold til hardware og datacentre er ikke svaret p\u00e5 det problem. Derimod finder rapporten Europas lyspunkter i mulighederne for at koble AI-revolutionen sammen med de brancher og sektorer, hvor europ\u00e6iske virksomheder st\u00e5r st\u00e6rkt. N\u00e5r AI revolutionerer pharma, bilproduktion, fragt og transport og energisektoren har Europa gode kort p\u00e5 h\u00e5nden. Det kr\u00e6ver, at virksomhederne \u2013 m\u00e5ske samlede brancher – g\u00e5r forrest i innovationen.<\/p>\n

Her er det v\u00e6rd at bem\u00e6rke, at den m\u00e5ske vigtigste \u201dleverancemodel\u201d af AI til virksomhederne g\u00e5r via allerede k\u00f8rende it-l\u00f8sninger til f.eks. finans, indk\u00f8b- og omkostningsstyring, produktion, logistik, HR, marketing, kundeservice osv.. Eksempelvis i form af SAP\u2019s store satsning p\u00e5 feltet.<\/p>\n

AI er allerede – og bliver i endnu h\u00f8jere grad – en indbygget del af cloud-leveret digital funktionalitet, hvor den kommer t\u00e6t p\u00e5 de enorme m\u00e6ngder af forretningsdata, som n\u00e6sten alle virksomheder r\u00e5der over. P\u00e5 indersiden af virksomheden skal AI bare have en p\u00e5lidelighed, grundighed og pr\u00e6cision, som matcher professionelle standarder for at v\u00e6re reelt v\u00e6rdiskabende.<\/p>\n

Betydningen af AI og Europas evne til at geare op kan n\u00e6rmest ikke undervurderes i forhold til sikkerhed, velf\u00e6rd og Europas geopolitiske rolle fremover. Vi m\u00e5 fokusere og investere for at tegne fremtiden i AI-\u00e6raen, n\u00e5r den sl\u00e5r igennem og \u00e6ndrer vores m\u00e5de at arbejde og organisere os p\u00e5.\u00a0 Her ligger Europas store chance, og det handler ikke s\u00e5 meget om hardware; det handler om software, og hvordan vi bruger den.<\/p>\n

Af Mikkel Stavnsbo, adm. direkt\u00f8r, SAP Danmark<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Oprindelig publiceret i Finans den 22. september <\/em>2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

AI-v\u00e6rdik\u00e6den er mindre amerikansk end man umiddelbart skulle tro, men EU b\u00f8r stadig opruste p\u00e5 digital konkurrenceevne. Europa kan blive bedst til at anvende AI…<\/p>\n","protected":false},"author":4578,"featured_media":6276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5565976],"tags":[5566184,5566110,5565836,5565866],"sapn-display":[5566077,5566075,4579516,60294],"sapn-type":[5563396],"class_list":["post-6273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kunstig-intelligens-ai","tag-ai-vaerdikaede","tag-europaeisk-digital-konkurrenceevne","tag-mikkel-stavnsbo","tag-sap-business-ai","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-top-stories","sapn-display-hero","sapn-type-artikel"],"yoast_head":"\nAI og den europ\u00e6iske bundlinje - SAP Danmark Nyheder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2025\/10\/ai-og-den-europaeiske-bundlinje\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI og den europ\u00e6iske bundlinje\" \/>\n<meta property=\"og:description\" content=\"AI-v\u00e6rdik\u00e6den er mindre amerikansk end man umiddelbart skulle tro, men EU b\u00f8r stadig opruste p\u00e5 digital konkurrenceevne. 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