{"id":6339,"date":"2026-01-06T08:00:43","date_gmt":"2026-01-06T07:00:43","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=6339"},"modified":"2026-01-06T17:04:41","modified_gmt":"2026-01-06T16:04:41","slug":"ai-bliver-ikke-en-fordel-for-danmark-foer-vi-tager-datakvalitet-alvorligt","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2026\/01\/ai-bliver-ikke-en-fordel-for-danmark-foer-vi-tager-datakvalitet-alvorligt\/","title":{"rendered":"AI bliver ikke en fordel for Danmark, f\u00f8r vi tager datakvalitet alvorligt"},"content":{"rendered":"

Danmark har l\u00e6nge v\u00e6ret blandt de mest digitaliserede lande i verden. Vores virksomheder er nysgerrige, modige og klar til at tage ny teknologi til sig. Det bekr\u00e6fter SAP Insights research center\u2019s<\/a> seneste unders\u00f8gelse “Midmarket and Large Enterprise Business Priority Study 2025” hvor 92 pct. \u00a0af de danske virksomheder i unders\u00f8gelsen angiver, at generativ AI er en middel til h\u00f8j prioritet, og 38 pct. \u00a0allerede bruger AI aktivt i deres forretningsprocesser.<\/p>\n

Men vi st\u00e5r lige nu over for en alvorlig udfordring: Kun 47% af de danske virksomheder i unders\u00f8gelsen har fuld tillid til deres egne data.<\/p>\n

Det er et problem, vi simpelthen ikke kan ignorere.<\/p>\n

Data er fundamentet for b\u00e5de innovation og ansvarlig brug af teknologi. Det er ikke bare et teknisk sp\u00f8rgsm\u00e5l. Det er et forretningskritisk vilk\u00e5r. Hvis vi ikke kan stole p\u00e5 vores data, kan vi ikke udnytte fordelene ved AI, og det bliver dermed en k\u00e6mpe barriere for at realisere AI\u2019s forretningspotentiale herhjemme.<\/p>\n

Vi presser tempoet \u2013 men fundamentet halter<\/strong><\/h2>\n

\u00d8konomisk usikkerhed p\u00e5virker de danske virksomheder markant. \u00a030 pct. \u00a0planl\u00e6gger at investere i ny teknologi og software som direkte svar p\u00e5 de skiftende markedsvilk\u00e5r. Det er forst\u00e5eligt og n\u00f8dvendigt.<\/p>\n

Men investeringer i teknologi er ikke nok, hvis fundamentet \u2013 data – ikke er p\u00e5 plads. \u00a0N\u00e5r danske virksomheder \u00f8ger tempoet i deres AI-satsninger, samtidig med at tilliden til egne data er lav, svarer det til at skalere sin forretning, f\u00f8r man ved, om fundamentet kan b\u00e6re.<\/p>\n

Forsyningsk\u00e6der viser, hvad der sker, n\u00e5r data ikke h\u00e6nger sammen<\/strong><\/h2>\n

Forsyningsk\u00e6der er et konkret eksempel p\u00e5, at datakvalitet ikke er et teoretisk problem. \u00a032 pct. \u00a0af danske virksomheder fremh\u00e6ver svagheder i indk\u00f8b og forsyningsk\u00e6der som deres st\u00f8rste interne udfordring. Her kan digitalisering og AI v\u00e6re n\u00f8glen til at skabe mere robuste og agile forsyningsk\u00e6der, s\u00e5 vi kan modst\u00e5 globale chok og levere til tiden – ogs\u00e5 i krisetider. Men kun hvis data er retvisende, opdaterede og tilg\u00e6ngelige. Uden det bliver AI ikke en l\u00f8sning men blot en st\u00f8jforst\u00e6rker.<\/p>\n

B\u00e6redygtighed er blevet forretningskritisk \u2013 og data er n\u00f8glen<\/strong><\/h2>\n

B\u00e6redygtighed er ikke l\u00e6ngere noget virksomheder kan v\u00e6lge til eller fra. Det er et vilk\u00e5r for v\u00e6kst og danske virksomheder ved det. 66,7 pct. af danske virksomheder mener, at milj\u00f8m\u00e6ssige hensyn allerede er eller snart bliver forretningskritiske.<\/p>\n

Det stiller krav til pr\u00e6cis dokumentation, transparens og trov\u00e6rdighed. Alle tre afh\u00e6nger af datakvalitet og dataindsigt.<\/p>\n

Hvis data om CO\u2082-aftryk, energiforbrug eller leverand\u00f8rforhold ikke er pr\u00e6cise, bliver rapportering ikke retvisende, og beslutninger risikerer at bygge p\u00e5 et forkert grundlag.<\/p>\n

Samtidig viser unders\u00f8gelsen, at 31 pct. af danske virksomheder ser risikoen for at handle p\u00e5 forkerte AI-genererede informationer som deres st\u00f8rste udfordring ved AI. B\u00e6redygtighed og AI har dermed \u00e9n f\u00e6lles foruds\u00e6tning: v\u00e6rdien er afh\u00e6ngig af datafundamentet.<\/p>\n

Danmark er langt fremme \u2013 men vi risikerer at stoppe halvvejs<\/strong><\/h2>\n

N\u00e5r vi sammenligner Danmark med resten af verden, ser vi at danske virksomheder er blandt de mest digitaliserede og tidligste adoptanter af nye teknologier. Det er en styrke.\u00a0 \u00a0Men forskellen mellem Danmark og andre lande bliver mindre \u00e5r for \u00e5r.<\/p>\n

Danmark kan blive et fyrt\u00e5rn for ansvarlig AI. Men det kr\u00e6ver, at vi t\u00f8r investere i b\u00e5de ny teknologi, datakvalitet og oprydning af teknisk g\u00e6ld, s\u00e5 vi fastholder fokus p\u00e5 det fundament, der skal b\u00e6re udviklingen.<\/p>\n

Vi skal ikke s\u00e6tte farten ned. Vi skal f\u00e5 styr p\u00e5 datafundamentet.<\/p>\n

AI bliver ikke Danmarks fordel, hvis vi bygger hurtigere, end vores data kan b\u00e6re.<\/p>\n

Det er forskellen p\u00e5 et teknologisk gennembrud og et teknologisk tilbageslag. Og den forskel bliver afgjort af de valg, vi tr\u00e6ffer nu.<\/p>\n

—<\/p>\n

Om unders\u00f8gelsen\u00a0<\/strong><\/p>\n

SAP\u2019s \u201cMidmarket\u00a0and Large Enterprise Business\u00a0Priority\u00a0Study\u00a02025\u201d bygger p\u00e5 svar fra\u00a0401 danske\u00a0midmarket-virksomheder ud af 7.485 respondenter fra resten af verden\u00a0samt\u00a0123 danske large enterprise-virksomheder ud af 789 respondenter fra resten af verden. Tallene angiver \u201cdanske virksomheder i unders\u00f8gelsen\u201d. Data\u00a0indsamlet i april og maj\u00a02025.<\/p>\n

—<\/p>\n

Af Helle Dochedahl, Adm. Direkt\u00f8r, SAP i Norden og Baltikum<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Oprindelig publiceret i B\u00f8rsen den 10. december 2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Danmark har l\u00e6nge v\u00e6ret blandt de mest digitaliserede lande i verden. Vores virksomheder er nysgerrige, modige og klar til at tage ny teknologi til sig….<\/p>\n","protected":false},"author":4296,"featured_media":6345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5565976],"tags":[4645498,5566206,5565485,4645497,5566207,5566208],"sapn-display":[5566077,5566075],"sapn-type":[5563396],"class_list":["post-6339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kunstig-intelligens-ai","tag-ai","tag-datakvalitet","tag-helle-dochedahl","tag-kunstig-intelligens","tag-midmarket-and-large-enterprise-business-priority-study-2025","tag-sap-insights-research-center","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-type-artikel"],"yoast_head":"\nAI bliver ikke en fordel for Danmark, f\u00f8r vi tager datakvalitet alvorligt - SAP Danmark Nyheder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/denmark\/2026\/01\/ai-bliver-ikke-en-fordel-for-danmark-foer-vi-tager-datakvalitet-alvorligt\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI bliver ikke en fordel for Danmark, f\u00f8r vi tager datakvalitet alvorligt\" \/>\n<meta property=\"og:description\" content=\"Danmark har l\u00e6nge v\u00e6ret blandt de mest digitaliserede lande i verden. 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