{"id":6558,"date":"2026-09-02T08:00:00","date_gmt":"2026-09-02T06:00:00","guid":{"rendered":"https:\/\/news.sap.com\/denmark\/?p=6558"},"modified":"2026-09-02T16:21:37","modified_gmt":"2026-09-02T14:21:37","slug":"salling-group-sap-ai-detailhandel","status":"publish","type":"post","link":"https:\/\/news.sap.com\/denmark\/2026\/09\/salling-group-sap-ai-detailhandel\/","title":{"rendered":"S\u00e5dan bruger Salling Group SAP og AI til styrke effektiviteten i detailforretningen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sallinggroup.com\/om-os\" target=\"_blank\" rel=\"noreferrer noopener\">Salling Group<\/a> er Nordeuropas st\u00f8rste detailkoncern og betjener 15 millioner kunder hver uge gennem mere end 2.100 butikker i Danmark, Tyskland, Polen, Estland, Letland og Litauen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Virksomhedens historie g\u00e5r mere end 100 \u00e5r tilbage. Det, der begyndte som en lille tekstilbutik i Aarhus, er i dag vokset til en international detailvirksomhed med en oms\u00e6tning p\u00e5 12 mia. euro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAP har underst\u00f8ttet Salling Group i mere end 20 \u00e5r og spiller en central rolle i virksomhedens drift, fort\u00e6ller Alan Jensen, CIO og Executive Vice President i Salling Group. For nylig har virksomheden moderniseret sit ERP-system til <a href=\"https:\/\/www.sap.com\/products\/erp\/s4hana-erp.html\" target=\"_blank\" rel=\"noreferrer noopener\">SAP S\/4HANA Cloud<\/a> gennem RISE with SAP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Med denne cloudbaserede infrastruktur p\u00e5 plads er detailkoncernen klar til at p\u00e5begynde sin AI-transformation.<\/p>\n\n\n\n<h2 id=\"h-forbedring-af-hverdagen\" class=\"wp-block-heading\"><strong>Forbedring af hverdagen<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Salling Group har tre overordnede m\u00e5l med at implementere AI: at forbedre kundeoplevelsen, g\u00f8re arbejdet lettere for medarbejderne og \u00f8ge den operationelle effektivitet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Vi \u00f8nsker at g\u00f8re hverdagen bedre for vores kunder ved altid at have det rigtige produkt til den rigtige pris, n\u00e5r de har brug for det,&#8221; siger Alan Jensen. &#8220;Vi \u00f8nsker ogs\u00e5 at g\u00f8re hverdagen bedre for vores medarbejdere, s\u00e5 de v\u00e6rkt\u00f8jer og systemer, de arbejder med, er intuitive og nemme at bruge.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dette stemmer overens med Salling Groups form\u00e5l om at forbedre hverdagen for kunder, kolleger og de lokalsamfund, som virksomheden er en del af.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alan Jensen ser AI som en central drivkraft og fokuserer p\u00e5, hvordan teknologien kan oms\u00e6ttes til reel forretningsv\u00e6rdi for kunder, medarbejdere og virksomheden som helhed. Et af de omr\u00e5der, hvor AI forventes at f\u00e5 st\u00f8rst betydning, er logistik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I dag anvender Salling Group <a href=\"https:\/\/www.sap.com\/products\/scm\/extended-warehouse-management.html\" target=\"_blank\" rel=\"noreferrer noopener\">SAP Extended Warehouse Management<\/a> i 29 distributionscentre. L\u00f8sningen hj\u00e6lper med at h\u00e5ndtere store varevolumener og underst\u00f8tter b\u00e6redygtig og robust drift gennem digitaliserede lagerprocesser i skyen. For Salling Group betyder det rettidige leverancer til butikkerne og en mere effektiv forsyningsk\u00e6de.<\/p>\n\n\n\n<h2 id=\"h-detailgiganten-salling-group-drifter-sin-forretning-pa-sap\" class=\"wp-block-heading\"><strong>Detailgiganten Salling Group drifter sin forretning p\u00e5 SAP<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n        <section\n            data-inpsyde-embed=\"youtube\"\n            data-inpsyde-embed-atts=\"{&quot;width&quot;:640,&quot;height&quot;:960}\"\n            data-inpsyde-embed-frame=\"&lt;iframe title=&quot;Retail Giant Salling Group Runs on SAP&quot; width=&quot;640&quot; height=&quot;360&quot; src=&quot;https:\/\/www.youtube.com\/embed\/1TBlKsUoRdg?feature=oembed&amp;amp;enablejsapi=1&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen id=&quot;embed_d65a2ca4-eb6f-450b-9a5c-2ead37a3732e&quot;&gt;&lt;\/iframe&gt;\n\"\n        >\n            <div class=\"inpsyde-embed-overlay\">\n                <div class=\"inpsyde-embed-overlay-container\">\n                    <h3><a\n                            rel=\"noreferrer\"\n                            href=\"https:\/\/www.youtube.com\/watch?v=1TBlKsUoRdg\"\n                            target=\"_blank\"\n                            title=\"Click to visit YouTube\"\n                        >Retail Giant Salling Group Runs on SAP<\/a><\/h3>\n                    <p>Click the button below to load the content from YouTube.<\/p>\n                    <div class=\"embed-options-wrapper\">\n                                <div class=\"play-button-outer\" data-action=\"loadThis\"><div class=\"play-button\" data-action=\"loadThis\"><\/div><\/div>\n        \n                        <a\n                            href=\"#\"\n                            data-action=\"unlockSource\"\n                            title=\"Click here to permanently allow embeds from YouTube.\"\n                        >Always allow YouTube<\/a>\n                        <!--<button data-action=\"unlockAll\">Always load all embeds<\/button>-->\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div\n                data-inpsyde-embed-preview=\"youtube\"\n                style=\"\n                    max-width:640px;\n                    max-height:360px;\n                    \"\n            >        <img decoding=\"async\" src=\"https:\/\/news.sap.com\/wp-content\/blogs.dir\/1\/files\/inpsyde-embed-privacy\/youtube\/1TBlKsUoRdg.jpg\" alt=\"Retail Giant Salling Group Runs on SAP\">\n        <div class=\"ytp-large-play-button ytp-button\">\n            <svg height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\">\n                <path class=\"ytp-large-play-button-bg\"\n                    d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"\n                    fill=\"#212121\"\n                    fill-opacity=\"0.8\"><\/path>\n                <path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path>\n            <\/svg>\n        <\/div>\n        <\/div>\n        <\/section>\n        \n<\/div><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Video af Alexander Januschke og Natalie Hauck. &nbsp;<\/p>\n\n\n\n<h2 id=\"h-hvad-er-naeste-skridt\" class=\"wp-block-heading\"><strong>Hvad er n\u00e6ste skridt?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Salling Group anvender SAP-l\u00f8sninger og AI til at modernisere detailforretningen fra ende til anden med et klart fokus p\u00e5 kundeoplevelse, medarbejderproduktivitet og en effektiv forsyningsk\u00e6de, samtidig med at nye teknologier skal skabe m\u00e5lbare forretningsresultater.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e5r det g\u00e6lder SAP, ser Alan Jensen frem til at f\u00f8lge, hvordan <a href=\"https:\/\/news.sap.com\/denmark\/2026\/05\/sap-tager-skridtet-mod-den-selvkoerende-virksomhed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autonomous Enterprise<\/a> kan underst\u00f8tte Salling Groups videre succes med AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Autonomous Enterprise ser meget sp\u00e6ndende ud,&#8221; siger Alan Jensen. &#8220;Der er helt klart et stort potentiale i forhold til at forbedre den m\u00e5de, vi driver vores forretning p\u00e5 hver eneste dag. Derfor skal vi v\u00e6re nysgerrige og unders\u00f8ge, hvordan vi kan anvende det.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-sap-news-cta-banner cta-banner\"><div class=\"cta-banner__content\"><div class=\"cta-banner__title\">Udforsk nyheder og kundehistorier fra SAP Danmark.<\/div><\/div><div class=\"cta-banner__action\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b192c3d7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/news.sap.com\/denmark\/\">G\u00e5 til SAP Danmark Nyheder<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salling Group effektiviserer detailhandlen med SAP og AI<\/p>\n","protected":false},"author":928,"featured_media":6564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4580300,5566089,5566079,5566085,8493,5565976],"tags":[5564897,5564731,4645497,5565406,5562455,5562371],"sapn-display":[5566077,5566075,60294],"sapn-type":[5563396,5563395],"class_list":["post-6558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brancher","category-cloud","category-enterprise-resource-planning","category-forsyningskaede","category-kunde","category-kunstig-intelligens-ai","tag-detailhandel","tag-forsyningskaede","tag-kunstig-intelligens","tag-rise-with-sap","tag-salling-group","tag-sap-s-4hana-cloud","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-hero","sapn-type-artikel","sapn-type-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salling Group bruger SAP og AI til effektiv drift - SAP Danmark Nyheder<\/title>\n<meta name=\"description\" content=\"Salling Group SAP AI: Nordeuropas st\u00f8rste detailkoncern bruger SAP S\/4HANA Cloud og AI til at forbedre kundeoplevelsen og driften. 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