Design Thinking Engagement: Gamify!

Radiocasts | June 2, 2016 by Bonnie D. Graham

The buzz: Game on!

Design Thinking is based on the concept of deriving the needs of your users, then designing a solution to meet those needs. But how will you engage your Design Thinking participants to boost their creativity, and then engage your target audience to actually use your new solution?

Gamification! It teaches us about different user engagement styles, while Design Thinking tells us which styles will fit a particular user.

How to team-up Gamification and Design Thinking to generate successful innovative solutions?

The experts speak.

Mario Herger, Enterprise Garage Consultancy: “People are stupid. In school they learn plutimication, but coming up with something funny, that’s not what they learn.” (Pippi Longstocking)

Joerg Niesenhaus, Centigrade: “Many of the truths we cling to depend greatly on our own point of view.” (Obi-Wan Kenobi)

Gilles Atlan, SAP: “If an expert says it can’t be done, get another expert.” (David Ben-Gurion)

Join us for Design Thinking Engagement: Gamify!


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