The buzz: CRM. Has your company’s CRM evolved to keep up with today’s digitally-empowered, brand-controlling customers – or is it stuck in vanilla call-center mode? If the latter, wake up! Your audience is seizing the power moment-by-moment via smartphones, 4G networks, social networking – and defying traditional CRM tools. The experts speak.
Brent Leary, CRM Essentials: “When it comes to building lasting relationships with customers living in The Millisecond Economy, ‘speed thrills and the lack of it kills'”.
Susan Etlinger, Altimeter: “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic” (Peter Drucker, management consultant, self-described ‘social ecologist’, 1901-2005).
Jamie Anderson, SAP: “My philosophy born from eight years in the recording industry: ‘I’d rather be a failure at something I love than a success at something I hate (quoting George Burns, late actor)'”.
Join us for Engaging Your Customer: New Recipe for A Long Marriage.