Fashion Retailer Alert: Delight Millennials or Die! – Part 1

Radiocasts | August 21, 2013 by Bonnie D. Graham

The buzz: Millennials are here. Retailers, watch out.

Tom Julian, Doneger Group: “Millennials have become the most racially diverse, most educated, self-expressive, liberal, upbeat generation to date. They have impacted shopping/commerce, the work environment, social media platforms, and lifestyle behavior around technology.”

Greg Girard, IDC: “Savvy retailers are evolving and melding digital and physical omnichannel assets to engage millennials, the vanguard of a pervasive digital persona touching nearly every aspect of 21st century life. Retailers that don’t will soon be ‘out of fashion’.”

Frida Wollweber, Cucuka: “Retailers be alert, millennials’ expectations are high! Offer your finger, they will take your hand. Listen, don’t talk. Gain their trust and they will treat you well.”

Li Gong, SAP: “Fashionista millennials say, ‘I don’t want to see products on a model or mannequin. I want to see how other girls wear them’.”

Hear Fashion Retailer Alert: Delight Millennials or Die! – Part 1.

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