Walldorf, Germany — SAP AG (NYSE: SAP) today announced that it has named Niels Theilmann Moller, a business specialist in the small and midsize enterprise (SME) market, as vice president in charge of strategy for its Global SME Indirect Channels organization.
In his new position, Moller is responsible for driving the strategic business planning and growth initiatives for SAP’s indirect channel sales of its SME products—SAP® Business One and mySAP™ All-in-One. His duties include providing strategic guidance on key business initiatives; overseeing analyses of research and trends in the SME market; assessing the current market and future opportunities; and ensuring alignment with SAP’s corporate, market and partner strategies. Moller reports directly to Donna Troy, executive vice president of Global SME Indirect Channels.
Moller’s appointment comes as SAP continues to expand its SME partner channel business, which has been growing rapidly in recent years. At the end of the third quarter 2006, SAP reported more than 2,280 channel partners for SAP Business One and mySAP All-in-One, serving nearly 20,250 SME customers worldwide. The SME space, which is one of the largest and fastest growing segments for software, is one of SAP’s key areas of strategic investment. SAP already has a substantial SME footprint with approximately 65 percent of its worldwide customer base comprising companies in this segment.
Moller gained his experience in strategic business planning throughout 12 years in management positions. He joins SAP from Microsoft, where he served as regional director of developing and executing the vision and strategy for Microsoft’s business towards corporate accounts in the Europe, Middle East and Africa (EMEA) region. Previously, he had served as regional director for Microsoft’s small and midsize business (SMB) efforts in Eastern and Central Europe. Moller joined Microsoft with the acquisition of Navision, where he served as general manager, responsible for developing emerging markets.
Moller holds a master’s degree in business administration and marketing as well as a bachelor’s degree in economics and business administration from the University of Aarhus in Denmark and has expanded his skills continuously through various executive programs at INSEAD and Wharton Business Universities.
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