SAP to Host Press Conference from SAPPHIRE® NOW + SAP® TechEd Madrid

MADRID, SpainSAP AG (NYSE: SAP) invites press, bloggers and analysts to attend its press conference at SAPPHIRE® NOW + SAP® TechEd, being held as a co-located event in Madrid from November 8-10.

The press conference will be led by SAP Co-CEO Jim Hagemann Snabe

SAP Press Conference: Wednesday, November 9

11:00 a.m. – 11:45 a.m. CET / 5:00 a.m. – 5:45 a.m. EST / 2:00 a.m. – 2:45 a.m. PST
The session will be broadcast via the virtual platform: www.sapphirenow.com (registration required) and streamed on the Events newsroom: http://events.news.sap.com.
Questions can be sent to press@sap.com.
Replay information will be available on the newsroom.

For announcements, blog posts, videos and other coverage during the event, visit the Events newsroom. Follow on Twitter at @SAPTechEd and @SAPPHIRENOW, and join the conversation at #SAPTechEd and #SAPPHIRENOW.

SAP Global Communications will also host additional activities that will be available at www.sapphirenow.com and streamed live on the Events newsroom. These activities include:

  • The Mobilized Enterprise – Executive & Customer Panel: 12:00-1:30 p.m. CET, Wednesday, November 9
  • DACH: Three Countries, One SAP and ONE Growth Future: 2:30-4:00 p.m. CET, Wednesday, November 9
  • Press Briefing and Open Q&A With Vishal Sikka, SAP Executive Board member Leading Technology and Innovation, and SAP HANA Customers: 11:00 a.m.-12:30 p.m. CET, Thursday, November 10

Those unable to attend SAPPHIRE NOW + SAP TechEd Madrid in-person will be able to participate in the event online through an enhanced, interactive experience virtually. Visit www.sapvirtualevents.com/sapphirenow and www.sapvirtualevents.com/teched.

To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos.

To view video stories on diverse topics, visit www.sap-tv.com. From this site, you also can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV.

For more information, press only:
Hilmar Schepp,+49 160 8896531, hilmar.schepp@sap.com, CET
Cathrin Wolf, +49 171 3363695, ca.wolf@sap.com, CET
SAP Press Office: +1 (610) 661-3200, press@sap.com, EST
SAP Press Office: +49 (6227) 7-46315, press@sap.com, CET

For more information, financial community only:
Stefan Gruber, +49 (6227) 7-44872, investor@sap.com, CET

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 176,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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