Future of CRM: Know Thy Customer, Know Thy Profit

Radiocasts | December 21, 2011 by Bonnie D. Graham

Some things never change. “The customer is always right,” a slogan associated with Marshall Field’s department store in the late 19th century, and attributed earlier to French hotelier César Ritz, holds true today.

Consider this: You do everything right – deliver the right merchandise at the right price, right terms and guarantees, at the right time and place—yet some customers loudly declare they’ll never buy from you again.

Why? Perhaps a delivery person who doesn’t work for your company, or anything else beyond your control, left a bad taste about your brand and spoiled what you thought was a perfect transaction.

Want to avoid this last-mile mishap? It’s all about customer relationship management (CRM). Tune in to hear how the CRM system of the future will be smart, dynamic, and personalized enough to help you score a better grade on your customer report card.

Pour a fresh cup of Joe, Earl, or OJ and join us for food for thought as we explore the world of CRM – today and tomorrow.

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