Future of the Empowered Marketer: Science of Customer Centricity

Radiocasts | March 27, 2014 by Bonnie D. Graham

s buzz: Marketers.

Engaging, delighting, and earning the loyalty of your connected, empowered customers is a complex, evolving science. You need to learn what they like, how they shop, and how they like to interact. At the same time, you also have to master social media listening, respond quickly to market trends, and gain visibility into trends. Oh, my!

The experts speak.

David Raab, Raab Associates: “Marketers can’t buy software. Any company where the CMO has a bigger budget than the CIO is in serious trouble.”

Gerry Brown, Ovum: “Winning companies will continually adjust to fast changing customer demand patterns and social comments, aggressive competitor actions, and media news items content.”

Jeff Tanner, Professor: “The only sustainable competitive advantage is to learn faster than your competition, and to be able to act on that learning.” (Jack Welch)

Michelle Cooper, SAP: “When you’re finished changing, you’re finished.” (Benjamin Franklin)

Join us for Future of the Empowered Marketer: Science of Customer Centricity.

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