Future of Make for Me: Luxury of Customer Centricity – Part 2

Radiocasts | July 23, 2014 by Bonnie D. Graham

Today’s buzz: You – again!

Plus ça change, plus c’est la même chose.(Jean-Baptiste Alphonse Karr, 1849)

Early-days “Make for Me” industrialization was humming along until Henry Ford car-jacked it to launch the “Any color you want, as long as it’s black” mass-production manufacturing economy.

Today, consumers are calling the shots again, loudly clamoring for “Make for Me” products and services – all with higher quality but at lower prices, of course. Mais bien sur.

Can new technologies help you give ‘em what they want and still keep your company profitable?

The experts speak.

Whitney Johnson, Disruptive Innovation Facilitator: “The more we give, the more we have. The more we let go, the more we control.”

Elizabeth Hedstrom Henlin, TBR: “So, two cheers for Democracy: one because it admits variety and two because it permits criticism.” (E. M. Forster)

Reuven Gorsht, SAP: “To understand your customers, start by knowing why you exist.”

Join us for more of their insights on The Future of Make for Me: The Luxury of Customer Centricity – Part 2.

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