Future of Make for Me: The Luxury of Customer Centricity

Radiocasts | April 24, 2014 by Bonnie D. Graham

The buzz: Individuality.

Henry Ford is often credited with speeding the transition from a “Make for Me” economy to a mass-produced economy of “any color you want, as long as it’s black”.

But consumers recently began demanding “Made for Me” products and services at lower prices and higher quality. Can new technologies help companies answer their cry and stay in business – profitably?

The experts speak.

Whitney Johnson, Disruptive Innovation Facilitator: “Winners know when to quit.” (whitneyjohnson.com/knowing-when-to-quit).

Elizabeth Hedstrom Henlin, TBR: “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” (Mark Twain)

Reuven Gorsht, SAP: “’Where everybody knows your name…and they’re always glad you came.’ Business has been dehumanized. The bartender who knew you by name has been replaced by big brands and barcodes. The ‘Make for Me’ economy brings back customer centricity in new, and arguably even better, ways.”

Join us for Future of Make for Me: The Luxury of Customer Centricity on The Future of Business with Game-Changers Radio, presented by SAP Services.

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