Game On! Cutting Edge Event in Budapest Dives into Diversity of Gamification

Blog | May 23, 2011 by Tim Clark

As I previously reported, gamification is invading SAP in a major way. How major? SAP will be hosting its very own Gamification Olympics soon in order to better understand the use of game mechanics and dynamics and how they can be best applied to SAP business software and processes (more on that in a future post). And this week, I will be co-presenting at a gamification event in Budapest, Hungary, with Mario Herger ,who works in Technology and Strategy Innovation for SAP and moderates SAP communities like “Gamification at SAP” and “Innovation Steampunk.”

Here’s more about this week’s gamification event, taken from the web site of  Enter!Digital, an event series that covers evolving trends in international, digital marketing:

The last decade supported the establishment of social media, thus connections. This social network has no purpose by itself if people aren’t driven to use it, and ”liking” for instance will lose motivational power after a while. Especially in brand-communication. Accordingly, the upcoming decade’s most determining trend will be GAMIFICATION. This means, the motivational methods known from gaming industry that were tested and developed to perfection will be adopted to other areas of life, crucially affecting marketing.

In addition to co-presenting, I’ll also be blogging about some of the other incredible speakers and topics, including:

  • Krisztian Szavuly, chairman, Gaming Hungary Association – Everybody plays. But who with what? In Hungary, 4 million people play – and the dynamically progressing digital game industry produces numerous remarkable figures.
  • Erno Rubik, Rubiks.com game designer – You can twist it, twirl it, twine it as much as you want, but you can’t deny the fact that Erno Rubik is a world sensation. The game designer’s latest development seems to be a huge payoff again: a traditional game meets modern technology in Touch Cube.
  • Gergely Benda, CEO/producer, Universal Music, Hungary – This case study introduces the creation and success of the first Hungarian crowd-funded band. Tens of thousands of teenagers were moved by the 2010 program, as they were involved in most of the important producing decisions. The action was based on Coca-Cola’s loyalty program, which also holds some instructive game elements.

That’s just a small taste of the awesomeness to come as Microsoft, T-Mobile and representatives from film and advertising agencies will also be sharing insight and success stories. Oh yeah… that “crowd-funded” band mentioned above? They’re called Superhero, they’ll be performing live at the event, and you can groove on ‘em below.

Last week, I rocked out to Sting. This week Superhero. Who said business software can’t be cool?

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