Gamification: Serious Business – Part 2

May 21, 2014 by Bonnie D. Graham

The buzz: Game on!

Games have been an integral part of all societies for centuries. As a formalized expression of play, games carry the ideas and behaviors of a culture through time to future generations (en.wikipedia.org/).

But while many of us thought games were just for fun, the concept of games was maturing into a serious player in the diverse arenas of formal learning, job training, workplace productivity, sustainability, healthcare, advertising and sales.

In fact, we’ve heard that 70% of today’s top 2000 companies plan to use gamification by 2015.

Not a believer yet?

The experts speak.

Prof. Ashok Ranchhod, Games Design Hub: “If you don’t know where you are going, any road’ll take you there.” (Lewis Carroll, Alice in Wonderland)

Gopal RajGuru, Innovate+Grow Group: “Let the (business) games begin!”

Philipp Herzig, SAP: “Participants who went through a gamified (elearning) course are upset when they have to take a non-gamified training.”

Join us for more of their insights on Gamification: Serious Business – Part 2.

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