Ernie Gunst, Corporate Officer and member of SAP’s Executive Council, now leads the entire EMEA region. The newly combined EMEA field organization aims to tap growth opportunities for SAP and to help customers boost business growth, innovation and stronger economic performance.

“Our new field organization for all of EMEA positions SAP even better to seize the growth opportunities of cross-border business processes,” said Gunst. “With Ferri Abholhassan, executive vice president, at the helm of our large-enterprise business in EMEA, we will further expand our business in this market segment, which remains a decisive growth driver in EMEA. Stefan Hoechbauer takes over the management of our German subsidiary, which continues to be of central importance for our market leadership in Europe.”

For its own growth, SAP will continue to build on the strength of its portfolio of solutions targeting the industry-specific demands of large enterprises, midsize companies and small businesses. As part of the realignment, SAP has named Tom Kindermans as senior vice president, Small and Midsize Enterprises (SME), EMEA. SAP aims to decisively expand its global market leadership in this segment.