Malin Liden SAP Marketing, Community Driven Innovation, SAP
Malin Liden leads an organization within SAP Marketing responsible for community driven innovation.
The goal of her organization is to work with the SAP ecosystem and audiences in an inclusive model to deliver a simplified, world-class SAP experience regardless of digital channel. Her team identifies, tests and pilots new ways to communicate with buyers in the digital age and social economy.
Malin is a pragmatic and innovative leader who is known for challenging the status quo. She is passionate about people development and leadership as key disciplines for sustainable business success and believes strongly in mentoring and coaching as powerful ways to achieve diversity and excellence.
Malin reports to a global organization but is also a member of the SAP APJ Field Marketing Leadership team.
The buzz: Social. Social media is the new way of doing business: always on and available, working for or against your company and your brand….
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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