SAP Radio Guest Speaker Overview

Ago Cluytens Practice Director for EMEA, RAIN Group

As RAIN Group’s Practice Director for EMEA, Ago Cluytens helps sales teams build the skills they need to succeed at selling complex, high-end B2B services through sales performance training, coaching and consulting. He is widely recognized as an expert on understanding the buyer’s perspective in sales – and on topics like Insight Selling and selling to the C-suite and senior executives.

Ago learned his craft through experience. He has worked both sides of the professional services sale as a management consultant and senior executive with Arthur Andersen, Ernst & Young and ING. Through his experience, Ago developed a deep understanding of how large corporations and organizations decide what to buy, when to buy – and who to buy from.

Over his career as an advisor and executive, Ago has closed or influenced tens of millions of dollars in sales. He comes from an international background, has lived in six countries, speaks four languages, and holds an Executive MBA from HEC Lausanne.

More about Ago:

B2B Sales Winners: The Role of Innovation

The buzz: “Change before you have to.” (Jack Welch) B2B sales experts, managers and pundits typically cite an individual seller’s skill set as the reason…

Read more and listen

SAP Radio Host

Bonnie D. Graham

A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.

Connect with Bonnie D. Graham: @bizbreakradio

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