Arthur Bailey Leader, PR & analyst relations, Microsoft's SMS&P
Arthur Bailey leads the public relations and analyst relations programs of Microsoft Corporation’s Worldwide Small and Midmarket Solutions and Partner (SMS&P) group, which includes Microsoft’s Worldwide Partner organization. With a strong emphasis on Microsoft’s channel recruitment and SMB sales strategies, he manages analyst/press engagements that focus on Microsoft’s core technologies as well as its channel and SMB programs’ strengths and challenges.
Previously, Arthur served as the Microsoft EMEA regional license marketing manager, based in London. He joined Microsoft in 2002 through its acquisition of the Danish software firm Navision.
Before joining Microsoft, he spent 10 years in Europe working in various communications and marketing roles in Sweden, Switzerland and Norway. Arthur began his communications career in the U.S. federal government serving in the U.S. Departments of Defense, Labor and the National Institutes of Health.
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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