Ashok Ranchhod Director, Games Design Hub, Winchester School of Art and School of Electronics and Computer Science
Ashok Ranchhod, BSc., MSc., MBA, PhD, FCIM, works as a Reader in Marketing Communications at the Winchester School of Art, University of Southampton. He holds various Visiting Professorships and an Emeritus Chair at Southampton Solent University. In 2011 he completed his role as the Director of the Mudra Institute of Communications Ahmedabad (MICA), the top Communications School in India. He also completed the Management Leadership in Education Programme at Harvard University. He has also run his own a biotechnology company. Ashok has published over 60 papers in various and has undertaken consultancy work for major organizations. Currently, his interests spawn digital marketing and gaming. Currently his research is into Digital Marketing, and Serious Gaming. He leads a team of research students in these areas. He is Director of the Games Design Hub, where he is leading a team of researchers looking at the role of games in areas such as art, health, business, social good and education. Ashok is a Fellow of the Chartered Institute of Marketing and a Member of the Worshipful Company of Marketors. Ashok (with Calin Gurau) has a second edition of Marketing Strategies: A Contemporary Approach published by FT Pearson in addition to other published books.
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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