Barry Trailer Managing partner, co-founder, CSO Insights
Barry Trailer is a managing partner and co-founder of CSO Insights, a sales effectiveness research and benchmarking firm. In addition to more than thirty years of professional selling experience, Barry has been president of Miller-Heiman, a respected sales training firm, and Goldmine, a well-known CRM application.
Barry has conducted seminars with hundreds of companies, including HP, Sun Microsystems, Oracle, and Hitachi Data Systems. He has been a keynote speaker at dozens of sales events presenting Sales Mastery.
In addition, Barry has been a regular contributor to CRM magazine, CustomerThink.com and, has been twice published in the Harvard Business Review. With Jim Dickie, he co-authored, The Sales & Marketing Excellence Challenge, and is author of the novel Sales Mastery.
Selling. Today’s savvy salesperson must combine many skills: a gatherer-analyst of customer and competitor data; social business guru; collaboration champion; and much more. Our experts…
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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